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Branding

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What’s Wrong With Your Image?

What’s Wrong With Your Image?
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The Case for Lower Case: A Rebranding Conundrum

The Case for Lower Case: A Rebranding Conundrum

Branding

Ever wondered if having your brand name written in lower case on your logo is appropriate? Logo design can come with a few challenges when it comes to creativity. Often,... read more

Why Glossy Travel Brochures Are So 1999

Why Glossy Travel Brochures Are So 1999

Branding

You may tell your hotel if you prefer a twin bed to a shared bed or if you’d rather take a bath than a shower. Some things, however, like the... read more

Building Your Brand Online

Building Your Brand Online

Branding

Building Your Brand Online For your brand to succeed on the Internet in the long term, it is clear that strong brand-building skills are going to be required to survive... read more

Can Brands Really “Be Human?”

Can Brands Really “Be Human?”

Branding

Last week, we published a post with content marketing guidelines centered on the “be human” mantra. Since I wrote the blog, I’ve come across several similar posts that tout the... read more

Can a Fortune 500 Company Be More Human?

Can a Fortune 500 Company Be More Human?

Branding

Mark Schaefer recently wrote that “to stand out we need to be more human.” His article struck a chord with me and I wanted to take this theme a step... read more


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Creating an Amazing Brand on a Budget

Creating an Amazing Brand on a Budget

Branding

When you first start out in business, you know that you have to brand that business. However, what you may not realize is that it won’t necessarily cost you a... read more

A Cheap Secret to Building a Successful Brand

A Cheap Secret to Building a Successful Brand

Branding

For the first three years of my company, HootSuite, we spent literally no money on marketing, PR or advertising. As a bootstrapping startup, we simply couldn’t afford it. A lot... read more

Nobody is Born Knowing Your Name…

Nobody is Born Knowing Your Name…

Branding

So how can you make sure they learn it ASAP? Everyone is telling you that you need a content marketing strategy, but what does that really mean? Isn’t it just... read more

Wally Olins: An Appreciation of Brand Value

Wally Olins: An Appreciation of Brand Value

Branding

It’s hard to overestimate the impact that Wally Olins CBE, who died recently, has had on the marketing landscape, almost single-handedly inventing the concept of brand management and embedding the... read more

9 Strategies for Creating a Website to Showcase Your Personal Brand

9 Strategies for Creating a Website to Showcase Your Personal Brand

Branding

I want to have a website to showcase my personal brand. Should I set up a free site on Tumblr or About.me, focus on my own site and hosting, or... read more

How to Battle Negative Online Reputation?

How to Battle Negative Online Reputation?

Branding

What if your customers were to encounter negative comments when they are searching about your product or service? Rather than positive reviews if they were to first see the negative... read more

10 Reasons Why Personal Branding is a Requirement for Marketers & Business Leaders

10 Reasons Why Personal Branding is a Requirement for Marketers & Business Leaders

Branding

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding... read more

What is Your Brand Really Saying About You?

What is Your Brand Really Saying About You?

Branding

Do you have a clear brand strategy that your audience understands? This is one big and very important question to consider when you are trying to translate what you do... read more

Design Your Company’s Logo: Tell the Story Smartly

Design Your Company’s Logo: Tell the Story Smartly

Branding

For any business, the primary objective is to get connected with the audience. There are many ways to do this. And an important one among them is the logo. It... read more

26 Tips for Creating a Powerful Personal Brand Online

26 Tips for Creating a Powerful Personal Brand Online

Branding

The social web is a game changer. It’s not a fad but an evolving ecosystem of web technologies that allow any individual to publish, promote and engage with a global... read more