Branding
Scare Plane: WSJ Sentiment Tracker by NetBase
Now that April has arrived, my travel schedule has finally calmed down but just for this month – and in light of the Jet Blue incident during which a pilot... read more
What Can Brands Learn from Lady Gaga?
Whether you love her, hate her or just don’t understand her, Lady Gaga’s role as a world wide icon is certain. The pop singer recently hit a social media milestone... read more
6 Ways a Good Folder Can Amplify Your Next Business Presentation
A good business presentation relies on your ability to draw the attention of those in attendance and shed light on what your company does. Creating a presentation that stands about... read more
What’s Your Swag?
The word of the year so far is SWAG.. Straight from the Urban dictionary and one of the hottest cultural terms of the moment! By definition “It’s about appearance, style... read more
Harmonicas, Voices & Purple Cows
Become the One That Sticks Out! Do you stand out from the herd? There’s a rather famous book in the marketing world, by author Seth Godin, called Purple Cow. Have... read more
The Death of Branding [Infographic]
6What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council defines... read more
Let Others See Behind The Polished Brand
Last week, I saw the beginning segment of my mom’s favorite guilty pleasure: Dancing with the Stars. For the next 10 weeks, she and much of America will be watching... read more
Hi, I’m Gavin – How Do You Tell Your Personal Story?
What do you say when you introduce yourself to someone? How do you speak and how do you make eye contact. How firmly do you shake hands? When you meet... read more
Transforming Old Papers And Business Cards Into Brand Treasure
1Here’s a nice little Spring Cleaning tip for you that could be a nice win-win. This nice win-win would be that it de-clutterizes your office, and helps share your interests... read more
Differentiate Or Die: The New Rules Of Personal Branding
These are the best of times for personal branders; these are the worst of times for personal branders. Far from mere Dickensian wordplay, I believe this statement reflects a reality... read more
What’s Love Got to Do With It: Taking the Pulse of Your Brand
Not so long ago we had to rely on chance to introduce us to our love matches. We liked to call it “fate,” and make sweet movies celebrating the blind... read more
Tebow and the Jets: WSJ Sentiment Tracker by NetBase
Well, it appears I jinxed myself on my last blog post about the Wall Street Journal Sentiment Tracker that NetBase powers, when I mentioned that I am decidedly not a... read more
Brand Name Certification Via ICANN gTLD
The recently proposed idea by the National Association of Boards of Pharmacy NABP to file for a dot Pharmacy gTLD name brand is a powerful strategic decision. This plan will... read more
Difference Between Good Logo Design and Powerful Branding?
2What’s the difference between good logo design and powerful branding? What makes the difference between good logo design and branding? It’s an answer that continues to be overlooked by too... read more
What Your Brand is Missing
Over the weekend I met with a close friend of mine who is starting an apparel business in the Northeast. We’ve got something of a friendly rivalry going for years,... read more
