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All Branding Articles - Page 9
Brands are Heading Back-to-School

Brands are Heading Back-to-School

Branding

Sorry folks, there’s no denying it anymore: Summer is officially coming to a close. What once felt like an endless highway now feels like an unrelenting headache as cottagers clog... read more

How Inspired Branding Built the Most Valuable Brand–The British Royal Family

How Inspired Branding Built the Most Valuable Brand–The British Royal Family

Branding

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When Kings and Queens could simply say, “off with his head,” the problems were solved. However, when King John signed the Magna Carta and his powers were limited for the... read more

How to Reignite Your Business’ Online Image

How to Reignite Your Business’ Online Image

Branding

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Most business owners have experienced a “slump,” or when nothing seems to be working out for them and cash flow is at an all-time low. Whether this slump is caused... read more

2 Important Reasons to Consider Brand Penetration

2 Important Reasons to Consider Brand Penetration

Branding

Brand Penetration – This is the concept that I feel more people will be talking about in 2014 and into 2015. As you can tell from the past few weeks,... read more

Is “Hello Kitty Not A Cat” A Branding Campaign?

Is “Hello Kitty Not A Cat” A Branding Campaign?

Branding

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The recent talked about news is that the famous Hello Kitty is actually a cheerful and happy little girl living in London with her family. And she has a cat... read more

More Signs of Decline in Brand Relevancy

More Signs of Decline in Brand Relevancy

Branding

Last week I was shopping for a new Bluetooth headset for my phone after my trusted Motorola betrayed me in the middle of an important call with a client. It... read more

Anatomy of a Cult Brand: Be Inspiring

Anatomy of a Cult Brand: Be Inspiring

Branding

Cult brands inspire from the inside out. Cult followings do not spontaneously spring forth from an external group of consumers. Companies must first look inward. They must commit time, funds... read more

Build Your Brand, Build Your Empire.

Build Your Brand, Build Your Empire.

Branding

The old adage goes “Rome wasn’t built in a day,” and for good reason. When you build your brand, you are essentially telling a new story, the story of your company.... read more

Building from the Bottom Up: Creating a Branding Identity

Building from the Bottom Up: Creating a Branding Identity

Branding

Have you ever seen the game that shows you a logo and you have to correctly guess the company name? The company logos they use in this game are a... read more

Are Bedtime Shoppers A Bad Bet for Target Brand?

Are Bedtime Shoppers A Bad Bet for Target Brand?

Branding

There’s a saying that goes, “old poker players never die, they just shuffle away.” Today the same might be said for some retailers too. Why? Well, in recent years many... read more

6 Components to a Meaningful Internal Brand

6 Components to a Meaningful Internal Brand

Branding

A few weeks back I attended Mixwest in Indianapolis. One of the presenters, Melissa Balkon, had a wonderful session about building a meaningful brand. Her presentation was focused on the external brand BUT... read more

How To Develop A ‘Manual Of Style’ For Your Brand

How To Develop A ‘Manual Of Style’ For Your Brand

Branding

In another life I worked at the Cystic Fibrosis Foundation (a non-profit). We used a Manual of Style to help each and every one of us write and speak the... read more

How to Research Your Personal Brand

How to Research Your Personal Brand

Branding

You’ve recently heard that, if you want to impress employers, you need a strong personal brand. Although you have an idea of what personal branding is, you have no idea... read more

Personal Branding 101 – Questions To Ask To Develop Your Brand

Personal Branding 101 – Questions To Ask To Develop Your Brand

Branding

Wikipedia describes personal branding as: “the practice of people marketing themselves and their careers as brands”. To many, this task seems daunting. The average career professional isn’t used to thinking... read more

How to Reap the Benefits of Branding Through Video

How to Reap the Benefits of Branding Through Video

Branding

Source When marketing your brand to the masses, content is your most valuable tool. Don’t be fooled into believing that content is simply the text on your blog or website,... read more