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All Branding Articles - Page 9
Finding the Brand Positioning Sweet Spot

Finding the Brand Positioning Sweet Spot

Branding

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Managing a B2B brand isn’t easy. In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research, they named three major challenges: Resources:... read more

Personal Brands: Appreciation and Relationship Building

Personal Brands: Appreciation and Relationship Building

Branding

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We know that appreciation that is seen as fake or manipulative is not received as appreciation at all. That fact, most all of us get. Yet, what also happens is... read more

Brand Disconnect: Why Fast Food Consumers Aren’t Lovin’ It

Brand Disconnect: Why Fast Food Consumers Aren’t Lovin’ It

Branding

In today’s rapidly-changing fast food industry, some consumers are hungry for healthier food options while others only care about taste. Bigger isn’t always better. That’s why McDonald’s burgers were just... read more

Making Sure Your Brand Extension Makes Sense

Making Sure Your Brand Extension Makes Sense

Branding

Almost a year ago, we wrote an article stating that licensed products should be a logical extension of your brand. In the past couple of months, we have started seeing... read more

Safeguarding Brand Visibility on Social Networks

Safeguarding Brand Visibility on Social Networks

Branding

Facebook, Twitter and LinkedIn are all public companies, and as such, their primary objectives are to return profits to their shareholders, not drive visibility for the brands that have developed... read more

Why You Should Brand Yourself

Why You Should Brand Yourself

Branding

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Personal branding is about honing your skills, narrowing your focus, and clearly understanding what you’re passionate about. Branding is not just about you being better than your competition. It’s about... read more

Born in the USA! How to Brand your American Company

Born in the USA! How to Brand your American Company

Branding

Between July Fourth and the World Cup, we are pulsing with Patriotism lately.  Businesses have begun to embrace the American way lately too. With large corporations such as Apple and... read more

Are You Branding or Being Branded?

Are You Branding or Being Branded?

Branding

“A personal (brand) is more than just a creative name, cute logo or a complimentary card; it’s a promise of value, it’s a distinctive voice, it’ s a core message,... read more

7 Rules for Social Media Branding

7 Rules for Social Media Branding

Branding

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Social media and branding go together like meat and potatoes, peanut butter and jelly – ok, I’m getting hungry now, but you get the picture. One is never as good... read more

Celebrating America’s Most Patriotic Brands

Celebrating America’s Most Patriotic Brands

Branding

It’s a fair bet that lots of consumers are looking forward to this celebrating upcoming weekend. It’s the Fourth of July. Independence Day. A celebration of our battle for independence.... read more

The Power of Promotional Products for Brand Recognition

The Power of Promotional Products for Brand Recognition

Branding

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Promotional products have been a popular choice for marketing and advertising campaigns for many years. Now that advertising on the internet provides such great detail on tracking the results of... read more

Logo Contests: Will They Work For Your Brand Strategy?

Logo Contests: Will They Work For Your Brand Strategy?

Branding

Whether you’re starting up or looking to refresh your image, having a strong brand identity is crucial. While brand strategies can vary depending on your business, goal and product, one... read more

Five Reasons Why a Stunning Business Card is Still Relevant in 2014

Five Reasons Why a Stunning Business Card is Still Relevant in 2014

Branding

The tradition of exchanging cards has been around for centuries. During the reign of French king Louis XIV, gentlemen commonly presented a calling card as a polite way of asking... read more

6 Reasons Graphic Design is More Important to Your Business Than You Think

6 Reasons Graphic Design is More Important to Your Business Than You Think

Branding

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As a business owner, you may have hundreds of concerns to address during your day-to-day workplace activities, so you might be tempted to ignore the need for expertly crafted graphic... read more

How Your Brand Can Stand Out From The Crowd

How Your Brand Can Stand Out From The Crowd

Branding

  Have you ever wondered why fragrance brands all advertise in the same way? You haven’t? Oh. I have. Just me then. I’ve always found it bizarrely amusing to watch... read more