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Branding

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How to Reignite Your Business’ Online Image

How to Reignite Your Business’ Online Image
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Ability to Control Brands is Slipping Through Our Hands

Ability to Control Brands is Slipping Through Our Hands

Branding

As marketers, CMOs, and brand-builders are seeking new models to interact with consumers in the digital age, they are simultaneously losing direct control. We’re experiencing a loss of brand control... read more

Do Paid Search Ads Drive Brand Awareness?

Do Paid Search Ads Drive Brand Awareness?

Branding

What if search advertising were able to impact not just clicks and conversions, but top-of-mind brand awareness? This was the question Google set out to answer in a just-released study... read more

Protecting your Brand's Reputation Using ORM (Online Reputation Management)

Protecting your Brand’s Reputation Using ORM (Online Reputation Management)

Branding

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“Conversations about our brand are happening everywhere, and with the internet as the great equalizer, it doesn’t matter if you know the brand intimately, or if you’ve had just one... read more

Guarantees + Pricing = Brand?

Guarantees + Pricing = Brand?

Branding

Robert Klara in his Adweek article, For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion, discusses guarantees and their impact on branding.  One of the things that struck... read more

Experience Design: How Do Brands Stay Humanly  Relevant in a Digital Era?

Experience Design: How Do Brands Stay Humanly Relevant in a Digital Era?

Branding

Digital innovation is everywhere, and as a result, traditional business empires will be destroyed and new leaders will emerge seemingly overnight. They will be stronger, faster and humanly relevant. A marketing movement... read more

How to Build Your Brand by Giving it Away

How to Build Your Brand by Giving it Away

Branding

You’re bright, have industry insight and possess a strong worth ethic. What’s the problem? You cannot get your foot in the door. Whether you’re on the market for a new... read more

Tips on How to Brand Your Business Effectively

Tips on How to Brand Your Business Effectively

Branding

Branding, if done right, can have a tremendous effect in the growth of your business. It generally occurs when an element such as color, logo, or tagline becomes universally associated... read more

Selfies Create the Wrong Impression About You

Selfies Create the Wrong Impression About You

Branding

People can get false ideas about you from your online pictures Have you taken a “selfie” and uploaded it to Instagram or Facebook? Many people have. “Selfies” are photos of... read more

5 Ways Your Brand Can Stand Out in a Crowd

5 Ways Your Brand Can Stand Out in a Crowd

Branding

Do your customers know what makes your brand stand apart from the rest of your industry, or in other words, what makes your brand stand out in a crowd? Often,... read more

Coca Cola Spreads Happiness At The World Cup With One Great Big Flag

Coca Cola Spreads Happiness At The World Cup With One Great Big Flag

Branding

Growing up in Philly in the 70s and 80s, I have to admit I was not exactly the biggest soccer, er futbol fan in the world. Sure I knew who... read more

Get Your World Cup Started With Some Incredible Content From Brands

Get Your World Cup Started With Some Incredible Content From Brands

Branding

Get warmed up for today’s matches and see how so many brands, from Dannon to Nike, are helping inspire World Cup fever! Today, the World Cup finally kicks in Sao... read more

Building Brand Champions: An Inside Job

Building Brand Champions: An Inside Job

Branding

In the midst of discussion between brand advocates, ambassadors and influencers, marketers should remember to take advantage of the tools that lie within the spaces of the officer: the company’s... read more

5 Steps to Branding Like a Kardashian

5 Steps to Branding Like a Kardashian

Branding

If you know me at all, you know I’m a proud Kardashian fan. But even if you don’t like them, you have to admit that the Kardashian name is the... read more

Three Awesome Examples of Brand Storytelling

Three Awesome Examples of Brand Storytelling

Branding

It can be daunting for a marketer to plan out a piece of brand storytelling – and yet it looks so easy when it is done right. The three companies... read more

Formula for Branding a Service-Oriented Company

Formula for Branding a Service-Oriented Company

Branding

Source Companies that provide professional services often struggle when developing and implementing their brand. In fact, the process is so difficult that many small businesses simply give up and just... read more