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Top 10 Reasons Branding Is Crucial

Top 10 Reasons Branding Is Crucial
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Yours Truly, Bleep Bloop: The Case Against E-Mail Signatures

Yours Truly, Bleep Bloop: The Case Against E-Mail Signatures

Branding

I’ve been at Aptera for three months now and I still haven’t put a signature on my e-mails. If I think about it, I’ll try and tack on the standard... read more

Using Snapchat: A Guide for Brands

Using Snapchat: A Guide for Brands

Branding

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Previously, I’ve discussed the rising popularity of Snapchat, the ephemeral 10-second photo-sharing app that teens are absolutely crazy about. While Snapchat’s user base has been growing by the millions, unfortunately,... read more

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What’s In A Brand? 5 Ways to Nail Brand-Worthy Copywriting

Branding

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Do you need marketing content for your brand? Let’s talk about how to produce AWESOME content for it—punch lines, taglines, meme pictures for your company Facebook page, etc. There’s no... read more

Why Do Brands Need Enemies

Why Do Brands Need Enemies

Branding

A brand needs to have enemies. Without enemies, the brand will never grow. Coca Cola cannot live without Pepsi; without Coca-Cola, Pepsi will not innovate to build its brand further.... read more

Looking at Big Picture Ideas in Branding

Looking at Big Picture Ideas in Branding

Branding

As you develop messaging for your brand, it’s easy to get caught up in only thinking about what’s needed tomorrow or next week. Day by day. Piece by piece. You’re... read more


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15 Storytelling Techniques for Writing a Better Brand Story

15 Storytelling Techniques for Writing a Better Brand Story

Branding

The About Us page is one of the most visited pages of your website. But what happens after visitors land on it–do they stay on your site, look at your... read more

Does Brand “Storytelling” Make a Difference?

Does Brand “Storytelling” Make a Difference?

Branding

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Does Brand “Storytelling” Make a Difference? What makes great storytellers? Is it their ability to engage listeners, deliver a message, and have two acts a night? We’d say all of... read more

Grumpy Cat: The Psychology Behind Cat Videos

Grumpy Cat: The Psychology Behind Cat Videos

Branding

Grumpy Cat is an Internet phenomenon. A simple 56-second video of a cat being stroked has become a million dollar business with T-shirts, books and so on; there is even... read more

Dove Celebrates Real Beauty Once Again With #DoveSelfie

Dove Celebrates Real Beauty Once Again With #DoveSelfie

Branding

Selfies are the new flavour on social media. Selfies are back this year, thanks to talk show host Ellen Degeneres. After being declared as the international Word of the Year... read more

3 Essential Steps to Build a Powerful Personal Online Brand

3 Essential Steps to Build a Powerful Personal Online Brand

Branding

We live in such an amazing time! Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. You’re no longer shackled by the hurdles... read more

15% and a Gecko: The 4 Principles Behind Geico’s Branding Success (Infographic)

15% and a Gecko: The 4 Principles Behind Geico’s Branding Success (Infographic)

Branding

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One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.”... read more

Wake Up Coke and Pepsi:  SodaStream Is Declaring a Cola War

Wake Up Coke and Pepsi: SodaStream Is Declaring a Cola War

Branding

The Coca-Cola recipe has been locked away for over a century. Could a future decision by Coke to place the secret recipe in customers’ homes help it defeat emerging rival... read more

4 Tips for Creating Emotionally Powerful Brand Stories

4 Tips for Creating Emotionally Powerful Brand Stories

Branding

Making a Real Connection with Your Brand’s Story In the modern world of marketing, connecting with your audience, especially through social media and content creation, is a vital part of... read more

8 Signs Your Company Logo Fails

8 Signs Your Company Logo Fails

Branding

Why Your Logo Might Need Serious Work There are many potential pitfalls when one begins envisioning their company’s unique brand; whether it’s a questionable slogan, an abrasive online presence or... read more

Are Brand Mascots A Dying Breed?

Are Brand Mascots A Dying Breed?

Branding

In the age of all-access, DVRs, social media and on-demand entertainment, this market should be an advertiser’s dream. Instead, it’s becoming more difficult than ever for companies to find a... read more