Branding
How Crowdfunding Strengthens Your Brand
With sites like Kickstarter and Indiegogo establishing a reputable presence, the idea of crowdfunding to establish or revive a business is becoming more accepted. Until recently, it was a little... read more
Breaking Bad: How to Use Newsjacking to Your Brand’s Advantage
Part of doing real-time content marketing right is making sure your brand is relevant and über-timely. That means getting out in front of breaking news by creating content that presents... read more
Domino’s Does Some Brand Tweaking
The war for consumer’s hearts when it comes to fast-food pizza has seen its share of wacky marketing campaigns over the years. The biggest companies, Domino’s, Pizza Hut, Little Caesars,... read more
Mike Rice And Rutgers Basketball: A Lesson For All Brands
The decision was made to fire Rutgers head basketball coach Mike Rice yesterday, less than 24 hours after videotape was broadcast showing him repeatedly physically and verbally abusing his players... read more
How to Audit Your Personal Brand Building
Here are 7 questions to ask yourself as you audit your personal brand building efforts this week. As the first quarter of 2013 ends, and 2013′s second quarter begins, take... read more
What Are People Saying About Your Biz?
Have you done a web search for your biz lately? Most likely, you’ll discover people talking about your business on various review websites. Having a presence on these review sites... read more
Create Your 140 Character Brand Promise
What’s Your Brand Promise? Recently Pizza Hut placed an advertisement to interview candidates for the position of social media manager. The catch was that the candidate had to sell themselves... read more
Big Hand for a Pioneering Brand: BrewDog Beers
I spend a fair bit of my time talking about what’s NOT social commerce. Using a reviews plug-in for your ecommerce store? Not social commerce. Linking to your seasonal sale... read more
7 Questions To Ask Before Taking Your Brand Social
1Social media can be very powerful if executed properly. As I discussed in my previous blog on social authority, social has an impact on brand perception. But it isn’t just... read more
Branding Series: 10 Ways to Differentiate a Common Product
No product or service is unique. We all have competitors selling similar or common products. But there are (at least) 10 ways to make you seem different. We all want... read more
Build Your Reputation then Grow Your Reach
Letting more people know about your business today than yesterday is part and parcel of being in business, growing a business and ultimately making a success of business. Without a... read more
Brands Benefit by Doing the “Right Thing” – True or False?
A lot of mileage is made by folks justifying social media marketing spend that it humanises a brand or makes it easier for consumers to engage with the brand. Brand... read more
Face To Face Personal Branding
Your resume is the traditional way job seekers create their personal brand. It’s the first impression that most job seekers make. But there’s a downside to creating your personal brand... read more
Brand Inspiration — OG’s Top 20 Favourite Commercials
Brand Personality | Brand Identity | Brand Recognition To continue the Original Ginger series of articles on Brand (Brand Personality, Brand Identity, Brand Recognition) and Logo Design we wanted to... read more
Branding Is Like Dating. Can You Turn Your Fling into True Love?
Listen, I am a romantic and I believe love at first sight can happen. And when it does, fireworks go off! But more often than not building a lasting relationship... read more
