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All Branding Articles - Page 8
How Brands Can Give Back, and Why Moms Will Notice

How Brands Can Give Back, and Why Moms Will Notice

Branding

In today’s socially conscious world, moms ask not only “How can this brand improve my daily life?” but also “What is this brand doing to improve the world around me?”... read more

The One Essential Marketing Tactic U.S. Brands Are Missing

The One Essential Marketing Tactic U.S. Brands Are Missing

Branding

Marketers in the US have been big believers in visual branding using carefully designed graphic standards to convey their core identity. Sound has been overlooked. In past years, the primary... read more

Selfies Are Here to Stay, So How Can Brands Leverage Them?

Selfies Are Here to Stay, So How Can Brands Leverage Them?

Branding

As much as some of us would hate to admit it, selfies are here to stay. Tens of millions of selfies were snapped in 2013 and use of the word... read more

Should You Update Your Brand?

Should You Update Your Brand?

Branding

If you want your business to be taken seriously, you need to take a serious look at your brand. In the overcrowded world of the Internet, your business must uniquely... read more

Top 10 Reasons Branding Is Crucial

Top 10 Reasons Branding Is Crucial

Branding

When starting a company, there are many decisions you have to make surrounding your business plan, employees and finances – but what about your brand? Yeah, branding involves logos, slogans... read more


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The Brand Story:  What We Can Learn from Kurt Vonnegut

The Brand Story: What We Can Learn from Kurt Vonnegut

Branding

Stories are the playbook for life.  Stories are the way we teach, the way we communicate, the way we entertain, and the way we impart value. Some marketers have known the... read more

Brand Messaging Unravelled: Your Brand Messaging Checklist

Brand Messaging Unravelled: Your Brand Messaging Checklist

Branding

What’s your brand message? Even if you don’t have a brand message written out on your ‘inspirational whiteboard’, you’re doing brand messaging already. You are doing it in your content,... read more

Using Design to Incite Emotion for Conversations

Using Design to Incite Emotion for Conversations

Branding

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The online world is no longer viewed as a stagnant source of information. People don’t log on to find information and simply leave to go on with the rest of... read more

Are You Properly Equipped for Reputation Building?

Are You Properly Equipped for Reputation Building?

Branding

We often meet someone for the first time and they already have preconceived notions about the way we will interact and carry ourselves. Why is this? As the old adage... read more

What Does a Cold and Heartless Narrative Look Like in the Business World?

What Does a Cold and Heartless Narrative Look Like in the Business World?

Branding

Such storytelling isn’t easy to find. When organizations and consultants go through branding exercises and come to be part of associating words with their brands, they rarely highlight “cold” or... read more

Personal Brands: Delivering on the Brand Promise

Personal Brands: Delivering on the Brand Promise

Branding

Being on the other end of the phone when dealing with customer service representatives, is either a curse or a blessing. It’s a coin toss. One that quickly became a... read more

Fasten Your Seat Belt for the “Battle of the Brands”

Fasten Your Seat Belt for the “Battle of the Brands”

Branding

The Airline Deregulation Act of 1978 phased out the Civil Aeronautics Board and its control of pricing and routes in commercial aviation and paved the way for decades of new... read more

Brand Advocacy: 7 Brilliant (and Slightly Badass) Ways to Achieve It

Brand Advocacy: 7 Brilliant (and Slightly Badass) Ways to Achieve It

Branding

Brand advocacy has been a big buzzword. With social commerce gaining steam, businesses are looking for ways to differentiate themselves from the crowd. As the internet gets more personal, businesses... read more

CPG Brands & Digital Video: A Recipe for Increased Reach and Engagement

CPG Brands & Digital Video: A Recipe for Increased Reach and Engagement

Branding

According to eMarketer’s new report, “CPG and Digital Video: Beyond Repurposing the Television Campaign,” both media buyers and agencies have noticed increased efforts by CPG brands to put more digital... read more

Creating Your Unique Business Brand

Creating Your Unique Business Brand

Branding

Creating a unique business brand is something every business, small or big, strives for. Competition is all around you, and it doesn’t matter if you are a small beauty salon... read more