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All Branding Articles - Page 8
How a Brand Protection Tool Can Protect Your Brand and Customers

How a Brand Protection Tool Can Protect Your Brand and Customers

Branding

Today, in the world of digital commerce, brands have a lot to worry about. You have counterfeiters, phishers, squatters and a slew of other types of cyberthieves all looking to... read more

Is This the Best Definition of an Expert?

Is This the Best Definition of an Expert?

Branding

Someone once said calling yourself an expert is not a very good idea – because an ex is a has been and a spurt is a drip under pressure! Old... read more

Localizing Slogans: When Language Translation Gets Tricky

Localizing Slogans: When Language Translation Gets Tricky

Branding

A slogan. It seems pretty straightforward. Translating a couple words or even a sentence shouldn’t be all that complicated, right? And yet we’ve seen countless examples of mistranslated slogans—from big... read more

Think Big, but Speak Simply About This

Think Big, but Speak Simply About This

Branding

As I work on another marketing campaign, I find myself circling back to the basics of creativity. Throw EVERY THING on the table. Leave no stone unturned. No idea is... read more

targeted-messaging

Always Targets New Messaging

Branding

Instead of trying to change or cope with their circumstances, a new round of viral marketing from Always encourages girls to embrace who they are, and everything it means to... read more

Adam Corolla’s Method to Build a Powerful Personal Brand

Adam Corolla’s Method to Build a Powerful Personal Brand

Branding

Adam Corolla is a radio personality, comedian, actor and television host recognized as Hollywood’s most successful soloprenuer masquerading as a comedian. Adam is best known for hosting the “Adam Corolla... read more

Use Condiments to Create Brand Evangelists

Use Condiments to Create Brand Evangelists

Branding

What you serve to your customers is what keeps them coming back to you. Feed your audience more than a side dish of products and services. Anyone can make the... read more

10 Words To Never Use For Your Personal Brand

10 Words To Never Use For Your Personal Brand

Branding

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Everyone has a unique personal brand. When it comes to defining your personal brand, it’s important to be very careful in what you say when describing yourself. Words are incredibly... read more

Branding Tips From The BBC

Branding Tips From The BBC

Branding

Have you ever wished you could go behind the scenes and learn the secrets of some of the greatest companies in the world and find out what makes them tick?... read more

Core Business Changed? Here’s What to Do About It.

Core Business Changed? Here’s What to Do About It.

Branding

Plenty of businesses start with one core message. Then market conditions and demand dictate a shift. Before you know it you’ve drifted unintentionally away from what was once your core... read more

5 Easy Ways to Improve Your Personal Brand

5 Easy Ways to Improve Your Personal Brand

Branding

As a professional or entrepreneur of any kind, improving your own personal brand is a major key to your long-term success. In fact, in today’s business world, self-promotion and individualization... read more

Brands are Heading Back-to-School

Brands are Heading Back-to-School

Branding

Sorry folks, there’s no denying it anymore: Summer is officially coming to a close. What once felt like an endless highway now feels like an unrelenting headache as cottagers clog... read more

How Inspired Branding Built the Most Valuable Brand–The British Royal Family

How Inspired Branding Built the Most Valuable Brand–The British Royal Family

Branding

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When Kings and Queens could simply say, “off with his head,” the problems were solved. However, when King John signed the Magna Carta and his powers were limited for the... read more

How to Reignite Your Business’ Online Image

How to Reignite Your Business’ Online Image

Branding

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Most business owners have experienced a “slump,” or when nothing seems to be working out for them and cash flow is at an all-time low. Whether this slump is caused... read more

2 Important Reasons to Consider Brand Penetration

2 Important Reasons to Consider Brand Penetration

Branding

Brand Penetration – This is the concept that I feel more people will be talking about in 2014 and into 2015. As you can tell from the past few weeks,... read more