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Branding

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How Brands are Taking Social Responsibility by Stepping Up and Reaching Out

How Brands are Taking Social Responsibility by Stepping Up and Reaching Out
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Can a Fortune 500 Company Be More Human?

Can a Fortune 500 Company Be More Human?

Branding

Mark Schaefer recently wrote that “to stand out we need to be more human.” His article struck a chord with me and I wanted to take this theme a step... read more

Creating an Amazing Brand on a Budget

Creating an Amazing Brand on a Budget

Branding

When you first start out in business, you know that you have to brand that business. However, what you may not realize is that it won’t necessarily cost you a... read more

A Cheap Secret to Building a Successful Brand

A Cheap Secret to Building a Successful Brand

Branding

For the first three years of my company, HootSuite, we spent literally no money on marketing, PR or advertising. As a bootstrapping startup, we simply couldn’t afford it. A lot... read more

Nobody is Born Knowing Your Name…

Nobody is Born Knowing Your Name…

Branding

So how can you make sure they learn it ASAP? Everyone is telling you that you need a content marketing strategy, but what does that really mean? Isn’t it just... read more

Wally Olins: An Appreciation of Brand Value

Wally Olins: An Appreciation of Brand Value

Branding

It’s hard to overestimate the impact that Wally Olins CBE, who died recently, has had on the marketing landscape, almost single-handedly inventing the concept of brand management and embedding the... read more


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9 Strategies for Creating a Website to Showcase Your Personal Brand

9 Strategies for Creating a Website to Showcase Your Personal Brand

Branding

I want to have a website to showcase my personal brand. Should I set up a free site on Tumblr or About.me, focus on my own site and hosting, or... read more

How to Battle Negative Online Reputation?

How to Battle Negative Online Reputation?

Branding

What if your customers were to encounter negative comments when they are searching about your product or service? Rather than positive reviews if they were to first see the negative... read more

10 Reasons Why Personal Branding is a Requirement for Marketers & Business Leaders

10 Reasons Why Personal Branding is a Requirement for Marketers & Business Leaders

Branding

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding... read more

What is Your Brand Really Saying About You?

What is Your Brand Really Saying About You?

Branding

Do you have a clear brand strategy that your audience understands? This is one big and very important question to consider when you are trying to translate what you do... read more

Design Your Company’s Logo: Tell the Story Smartly

Design Your Company’s Logo: Tell the Story Smartly

Branding

For any business, the primary objective is to get connected with the audience. There are many ways to do this. And an important one among them is the logo. It... read more

26 Tips for Creating a Powerful Personal Brand Online

26 Tips for Creating a Powerful Personal Brand Online

Branding

The social web is a game changer. It’s not a fad but an evolving ecosystem of web technologies that allow any individual to publish, promote and engage with a global... read more

Marketing Your eLearning Initiative - Branding

Marketing Your eLearning Initiative – Branding

Branding

Let’s perform a quick exercise. What brands do you admire? Okay…hold those brand names in your head. Now, list three adjectives that come to mind when you think about those... read more

Your Branding Message: Are You Asking WIIFM or WIIFT?

Your Branding Message: Are You Asking WIIFM or WIIFT?

Branding

This may be hard to believe, but one of the most difficult things any business owner or employee is asked to do is to describe his or her business. When... read more

brand impression

When 3 Seconds Is All You Get, How Can Your Brand Make a Good Impression Online?

Branding

What can you do in three seconds? Turns out – a lot. And for brands trying to woo customers into a long term commitment, those three seconds can make or... read more

Give Your Personal Brand a Boost

Give Your Personal Brand a Boost

Branding

Traditionally, brands and businesses have advertised online and offline as part of their marketing strategy. While this can be effective over time there is one marketing method that will grow... read more