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Top 10 Reasons Branding Is Crucial

Top 10 Reasons Branding Is Crucial
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How to Build Values, Inspire Employees, and Elicit Positive Feelings About Your Brand

How to Build Values, Inspire Employees, and Elicit Positive Feelings About Your Brand

Branding

Unlike calculating ROI from marketing efforts, building a brand is dependent on people’s perception. Do your employees trust you? Do your customers? Are you a company that people recommend? Your... read more

Brand as Religion: 4 Pioneering Brand Examples to Learn From

Brand as Religion: 4 Pioneering Brand Examples to Learn From

Branding

If brand were a religion, than these pieces would be the great works used to convert and inspire. These would be the cathedrals, artwork and idols created in pursuit of... read more

On Brigades and Brands

On Brigades and Brands

Branding

Among more traditional, boots-on-the-ground struggles unfolding in the political sphere are power plays happening in cyberspace. The same control and influence social media affords consumers – taking control of the... read more

New, Undeniable Evidence Supporting Emotional Branding and Advertising

New, Undeniable Evidence Supporting Emotional Branding and Advertising

Branding

Hats off to P&G. The overwhelmingly positive response to their tearjerker commercial targeting moms in the Sochi Olympics (“Pick Them Back Up”), was the latest example of the buzzworthy power... read more

Product Placement: Increasing Brand Perception When People Aren’t Looking

Product Placement: Increasing Brand Perception When People Aren’t Looking

Branding

The 86th Academy Awards was quite the record-breaking event. Besides the staggering 43 million people who tuned in, Ellen DeGeneres has now obtained the prize for initiating the most-retweeted item... read more


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Use Criticism to Improve Your Brand

Use Criticism to Improve Your Brand

Branding

In today’s world, consumers have greater control than ever. Through reviews and social media, they can learn and leave feedback about your business. Many entrepreneurs fear receiving criticism; however, negative... read more

Money Can’t Buy Everything: 3 Ways That Brands Can Leverage Earned Media

Money Can’t Buy Everything: 3 Ways That Brands Can Leverage Earned Media

Branding

Earned media opportunities are all around – brands just need to know where to look. It’s valuable for brands to allocate resources to research and implement earned media options. While many... read more

5 Signs of a Well-Designed Business Card

5 Signs of a Well-Designed Business Card

Branding

Is Your Business Card a Slam Dunk? The business card is an aspect of professionalism that dates back decades, and even serves as a rite of passage for many new... read more

Branding Success Gets Personal

Branding Success Gets Personal

Branding

When it comes to online marketing and engagement, branding success is now about the individual – up close and personal – as a main driving force in promoting your personal... read more

The Importance of a Well Designed Logo and How We Created Ours

The Importance of a Well Designed Logo and How We Created Ours

Branding

First impressions count, and your logo is often the first point of call for someone who’s new to your business. It’s like your shadow: it will follow your business around... read more

The Risks You Take Define You

The Risks You Take Define You

Branding

Do you only make sure bets? Do you ever take any risks? I’d guess the answer to these questions are no and yes. Life is a series of calculated risks.... read more

3 Reasons Your Brand Strategy Always Comes First

3 Reasons Your Brand Strategy Always Comes First

Branding

image source Creating a company image involves a lot of different moving parts, from design and copy to marketing and branding. These components work together to present the buying public... read more

4 Things You Lose When You Abandon Your Brand Strategy

4 Things You Lose When You Abandon Your Brand Strategy

Branding

Can You Afford to Let These Slide? Your brand is your company identity. Building that brand is at once the most basic and the most essential of tasks. From the... read more

Can You Offer Discounts Without Being A “Discount Brand?”

Can You Offer Discounts Without Being A “Discount Brand?”

Branding

When you go to the mall, what is more likely to catch your eye – a store offering deep discounts on their items or a higher end store with no... read more

Yours Truly, Bleep Bloop: The Case Against E-Mail Signatures

Yours Truly, Bleep Bloop: The Case Against E-Mail Signatures

Branding

I’ve been at Aptera for three months now and I still haven’t put a signature on my e-mails. If I think about it, I’ll try and tack on the standard... read more