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Branding

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The Importance of Personal Branding

The Importance of Personal Branding
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Is Your Brand Boring Your Customers?

Is Your Brand Boring Your Customers?

Branding

Have you ever stopped to ask what it is that could be holding your brand back from being at the top of its game? Has your brand become boring or... read more

Startups vs. Stalwarts: Why Launching Your Career at an Established Company is Better

Startups vs. Stalwarts: Why Launching Your Career at an Established Company is Better

Branding

If you’re a recent college graduate, there’s a certain allure to kicking off your career at a tech startup. The passion, the energy and the opportunity to be part of... read more

How To Choose a Logo

How To Choose a Logo

Branding

Designing a logo for your business can be a challenging undertaking—involving time, resources and internal debate. Sometimes the logo choice is clear, but too often a logo design is held... read more

Can Consumers Have Relationships with Brands ?

Can Consumers Have Relationships with Brands ?

Branding

Recently, I read an article in Marketing Management Magazine titled “Can Consumers Really Have Relationships With Brands (I Think Not).” It was written by John Dawes, the director of The... read more

How A Broken Tumble Dryer Converted Me Into A Brand Fan

How A Broken Tumble Dryer Converted Me Into A Brand Fan

Branding

I never would have thought that a tumble dryer would inspire me to write a blog post. A few weeks ago my tumble dryer broke down. This quickly became top... read more

“Guilt-Proofing” Your Brand: Modern Protection From Slander, Hoax & Smear Campaigns - Part Three.

“Guilt-Proofing” Your Brand: Modern Protection From Slander, Hoax & Smear Campaigns – Part Three.

Branding

In this final post of our three-part series on guilt-proofing your brand, I will cover some actionable tactics you can take from both the marketing and social perspectives. However, be... read more

A Brief Guide to Developing Your Personal Brand

A Brief Guide to Developing Your Personal Brand

Branding

Source By this point, we’re all aware of what a brand is, right? At least, when we consider giant companies like Coca-Cola, Apple, Nike, and McDonald’s, we know what a... read more

A Short Guide to Selling Yourself (For the Modest at Heart)

A Short Guide to Selling Yourself (For the Modest at Heart)

Branding

You’re a very talented individual. You’re educated, highly skilled, respected by your peers, and a slew of people have a lot of nice things to say about you. Blushing yet?... read more

Luxury Brands Are Different

Luxury Brands Are Different

Branding

French luxury-brand Hermés posted second-quarter sales last week. They were reminiscent of the Orson Wells line, “Living in the lap of luxury isn’t bad except that you never know when... read more

How Coca-Cola Brings New Life Into Its Bottles And Brand

How Coca-Cola Brings New Life Into Its Bottles And Brand

Branding

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Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is... read more

This Friendship Day, Pepsi India Takes You BackToSchool

This Friendship Day, Pepsi India Takes You BackToSchool

Branding

If you want to see a bunch of adorable kids melt your heart, you shouldn’t miss watching this one. In a new film celebrating friendship, Pepsi has taken us back... read more

When the CEO IS the Brand

When the CEO IS the Brand

Branding

What do Paula Deen, George Zimmer, Richard Branson, Walt Disney and JK Rowling have in common?  All of them are living icons of the brands they created.  Through good times... read more

Branding Mistakes to Avoid

Branding Mistakes to Avoid

Branding

Branding is an important component to business success. But too often, business owners leave branding to chance or don’t direct their branding efforts. Here are some common branding mistakes and... read more

What’s Wrong With Your Image?

What’s Wrong With Your Image?

Branding

You may not realize you have an image. And the image that exists for you may not be ideal. The goal of reputation management and personal branding is to intentionally... read more

2 Crucial Steps to Make Your Brand About the “Why”

2 Crucial Steps to Make Your Brand About the “Why”

Branding

Source Every company knows what they do, right? Coca-Cola sells soft drinks, Apple sells state-of-the-art technology devices, and Nike provides athletic apparel. Even businesses on a smaller scale know exactly... read more