Branding
Brand Passion Index: Pepsi & Beyoncé’s Bountiful BPI Bubble
This may show my age and only make sense to women my age, but to this day, when I think of Lancôme, I still think of Isabella Rossellini. Something about... read more
Garnier Fructis GoodBye Damage Asks Fans To Apologise To Their Hair
Its summertime and a new season of sun protection awaits our hair. With the dust and pollution already creating havoc, hair care brands are bringing in new product ranges and... read more
SME Branding Advantages
We tend to think of ‘brand’ as a big businesses activity. They’re the only ones with a valuable brand to promote, right? Wrong. SME branding can be more effective than enterprise branding.... read more
How to Turn Employees Into a Beacon For Your Brand
Businesses of every size are overlooking one of the most powerful weapons at their disposal — their employees — and it took a big photo at a coffee shop to... read more
Turn Up the Volume on Your Brand
1For many, the idea of public speaking is quite alarming. While they might not think twice about speaking one-on-one with a colleague or to a small group of people, increase... read more
How to Do a Brand Audit
It takes a lot of blood, sweat and tears to have a reputable brand name. There are many different factors that influence a brand’s success or failure. Be aware that... read more
Coachella Ticket Packaging: The Ultimate Branding Experience
A strong brand is built before, during and after the actual transaction. I’ve never been to Coachella, the two-weekend music festival coming soon to Indio, California. But I still feel... read more
Extroverts: 4 Branding Takeaways From Introverts
Although introverts may appear soft-spoken, they actually have some big ideas when it comes to branding. Their branding techniques speak loudly and extroverts need to listen up. Whether it’s an... read more
Logo Design Inspiration: 7 Slightly Strange Places to Get Logo Design Inspiration
1Getting inspired is key for getting a great logo design. We look for inspiration in all sorts of places ourselves, but it can make a really big difference to the... read more
Justin Bieber Loves Us! Are You Aware of the Dangers of Brandjacking?
Are you aware of how easily your reputation could be ruined online? We’re all well aware of how quickly rumours can be spread through the internet these days, even when... read more
The Importance of Personal Brand – Even in High School
The Internet has been ablaze with chatter the last few weeks over a controversial letter high school senior, Suzy Lee Weiss, wrote in the Wall Street Journal to all the... read more
How to Express Your Logo Vision to Your Designer
As a business owner, you have a rather daunting task on your hands when it comes to selecting an image that will represent your brand. A logo is something that’s... read more
14 Ways to Establish Brand Personality on Social Media
1I love social media. I love everything about it. I love that I’m able to keep up with friends and family. I love that I’m able to read excellent content... read more
Branding: Use What’s Free, Use it Consistently
What is your brand story? More importantly, what brand story will people discover if they search for you online? Promoting a brand can be very challenging for SMEs. We don’t... read more
Debunking Personal Brand Cultural Myths: Part 2
This is part 2 of a monthly series where I am sharing ‘myths’ of personal branding. While these myths are typical within Japanese culture, they can easily be debunked in... read more
