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Branding

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How Coca-Cola Brings New Life Into Its Bottles And Brand

How Coca-Cola Brings New Life Into Its Bottles And Brand
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Tips for Grads on Building a Strong Personal Brand

Tips for Grads on Building a Strong Personal Brand

Branding

What is one piece of advice you’d give recent college grads about building a strong personal brand, even with limited work experience? The following answers are provided by the Young... read more

transcreation and global branding

Will Transcreation Dilute My Global Brand?

Branding

Consider this tagline: “What a difference a stay makes.” A pun that plays off the well-known saying “What a difference a day makes” works great for a hotel brand in... read more

ACT Now to Develop Brand Advocacy

ACT Now to Develop Brand Advocacy

Branding

As social commerce is quickly turning into visual commerce, brands have to act fast in order to keep up with this new generation of shoppers. More and more competitors are... read more

A to Z of Personal Branding

A to Z of Personal Branding

Branding

I saw this great presentation on slide share about Personal Branding created by Barry Feldman. Everyone of us is a brand now, whether we acknowledge this or not. Just like... read more

How Strong Is Your Personal Brand?

How Strong Is Your Personal Brand?

Branding

When you want to know how strong your personal brand is, you usually refer to your Kred or Klout score, right? Or perhaps the number of followers, friends, or connections... read more


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Coming Home to the Brand: Key Audio Branding Do’s and Don’ts

Coming Home to the Brand: Key Audio Branding Do’s and Don’ts

Branding

When it comes to audio branding, the most effective yet challenging task is creating the brand’s audio DNA, the distinctive vocabulary of sounds that inform all of its many applications.... read more

11 Ways to Overcome Service-Based Branding Challenges

11 Ways to Overcome Service-Based Branding Challenges

Branding

I have a service-based business. What is one branding challenge I will face that is unique to service businesses? How do I overcome it? The following answers are provided by... read more

How Target Built a Brand Story That Benefits Employees, Customers, and Community

How Target Built a Brand Story That Benefits Employees, Customers, and Community

Branding

Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global... read more

Personal Branding: When It’s Not Really About You

Personal Branding: When It’s Not Really About You

Branding

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I had a conversation with a client recently that wanted to make some updates to her business website. “I think I need to add my picture to the site and... read more

Congruency: The Key to Branding

Congruency: The Key to Branding

Branding

What role does reputation play in branding?  More importantly, how can the answer to that question help you create a more powerful brand? This question arose as a result of... read more

Your Brand Is Not What You Sell

Your Brand Is Not What You Sell

Branding

One of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy – to read and to share. To do... read more

5 Ways Networking Can Help Your Personal Brand

5 Ways Networking Can Help Your Personal Brand

Branding

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When building a personal brand we often miss the golden opportunity of networking – both online and offline. This strategy not only opens the door to new jobs and opportunities,... read more

KFC, China and Localization: Why Translation is Only the Tip of the Iceberg

KFC, China and Localization: Why Translation is Only the Tip of the Iceberg

Branding

Step inside a KFC in any part of China, and you’re bound to be surprised. Not at the fact that there’s a KFC – the fast food chain has been... read more

5 Ways to Tell Your Brand's Story With Data

5 Ways to Tell Your Brand’s Story With Data

Branding

Quantitative studies, research, and surveys are essential tools to measure the success of a corporation. Sometimes they’re used strictly inside the brand, and other times the research or information analysis... read more

5 Ways to Manage Your Online Personal Brand Like a Celebrity

5 Ways to Manage Your Online Personal Brand Like a Celebrity

Branding

Love him or hate him, Justin Bieber is a personal branding mastermind. He was discovered on YouTube at just 16 years old. Fast-forward 4 years; he is reportedly gained a... read more