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All Branding Articles - Page 7
Burger King Says You Can’t “Have it Your Way”

Burger King Says You Can’t “Have it Your Way”

Branding

For 40 years, Burger King has been infusing the slogan “Have it Your Way” into the minds of millions of people. You may not realize it, but when you think... read more

Your Brand Needs a Doctor (Dre)

Your Brand Needs a Doctor (Dre)

Branding

Pop quiz: Name an industry where a premium brand owns a massive 70% of its market. Can’t? That’s OK. Despite dominating a few news cycles over the last couple weeks,... read more

The ‘24’ Reboot: What Can Your Brand Learn?

The ‘24’ Reboot: What Can Your Brand Learn?

Branding

Jack Bauer is no stranger to risky moves. Heck he took down President of the United States Charles Logan in Season 5 of “24”; he has managed to come back... read more

Creative Branding Defined

Creative Branding Defined

Branding

In today’s competitive market every business should be on board with a branding strategy that is clearly representing your mission statement along with an active community in order to be... read more

Businesses: You’re Humans, Too. Start Acting Like It.

Businesses: You’re Humans, Too. Start Acting Like It.

Branding

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The other day, I was reviewing a website with some colleagues (to protect the privacy of this website, we’ll call it anonymous.com). That morning, we picked apart anonymous.com’s user experience... read more


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Rebranding Strategy Returns Favorable Sentiment for Microsoft

Rebranding Strategy Returns Favorable Sentiment for Microsoft

Branding

Analysis of global conversations offer software giant new insights on Nokia, brands, and merger The deal is done. After nearly a year of negotiation and speculation, Microsoft announced its acquisition... read more

company story

The Art of Telling Your Company’s Story

Branding

As humans we love telling and hearing great stories; however telling a company’s story isn’t always as easy as it sounds. Why do we tell stories? In a TED talk... read more

Building Blocks You Need In Startup Business Branding

Building Blocks You Need In Startup Business Branding

Branding

Unless a business is properly defined, growing is not one of the things it will be doing. It is difficult to start up a business, really difficult. The entrepreneur has... read more

Communal Workspace Shapes Brand of New Agency, Hunt & Gather

Communal Workspace Shapes Brand of New Agency, Hunt & Gather

Branding

She donned business suits for years while working in senior marketing and PR roles at corporations like IBM, Thomson Reuters and AOL. So when Jolie Hunt decided to hang out... read more

3 Ways to Spot Your Brand’s Biggest Fans

3 Ways to Spot Your Brand’s Biggest Fans

Branding

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Advertising and marketing can cost a great deal of money, even after your brand has become widely recognized. You’ll always have a budget for these areas, but advertising and marketing... read more

Can a Business Have a Personality?

Can a Business Have a Personality?

Branding

People have personalities, not businesses – right? When people go to work they paint on their work faces, put on their work hats and become the consummate professional.  There’s a... read more

4 Tips To Brand Your Financial Services Firm

4 Tips To Brand Your Financial Services Firm

Branding

Financial firms face the challenge that most of their target audience assumes all firms are the same. Every firm claims their services are “forward thinking,” “professional” and “out of the... read more

5 Simple Tips For Branding Your Business

5 Simple Tips For Branding Your Business

Branding

Branding is a great idea, because it gives your customer’s something solid to associate your business with. Many people over think things, however, and end up believing that branding their... read more

The Case for Lower Case: A Rebranding Conundrum

The Case for Lower Case: A Rebranding Conundrum

Branding

Ever wondered if having your brand name written in lower case on your logo is appropriate? Logo design can come with a few challenges when it comes to creativity. Often,... read more

Why Glossy Travel Brochures Are So 1999

Why Glossy Travel Brochures Are So 1999

Branding

You may tell your hotel if you prefer a twin bed to a shared bed or if you’d rather take a bath than a shower. Some things, however, like the... read more