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The Complete Guide to Personal Branding

The Complete Guide to Personal Branding
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Why We Love Certain Brands

Why We Love Certain Brands

Branding

Seth Godin wrote, “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of... read more

Branding in an Era Without Urgency

Branding in an Era Without Urgency

Branding

Newsflash: your target audience feels no urgency about your marketing communications because they know they can find the information they want when they need it. Consumers have famously time- and... read more

Which Came First, The Consumer or the Brand?

Which Came First, The Consumer or the Brand?

Branding

It was David Ogilvy who said, “Consumers don’t say what they think and they don’t do what they say.” And he was right about that. At least most of the... read more

Why Hiring an Assistant Could Save Your Personal Brand

Why Hiring an Assistant Could Save Your Personal Brand

Branding

There’s a defining time in every well-maintained brand when it becomes so popular and respected that you have to ask yourself, ‘Can I continue doing this alone?’ If your answer... read more

4 Personal Branding Tips From Beyoncé

4 Personal Branding Tips From Beyoncé

Branding

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Whether you love her or hate her, there’s no denying that Beyoncé is a personal branding goddess. Throughout her career, whether it was good press or bad, she stuck true... read more


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What’s the Secret Behind Lego?

What’s the Secret Behind Lego?

Branding

The Lego Movie reigned supreme at the box office for three straight weeks after its initial release on February 7th. Coupled with a touring art exhibit called The Art of... read more

Why Some Big Brands Are Snubbing The St. Patrick’s Day Parade

Why Some Big Brands Are Snubbing The St. Patrick’s Day Parade

Branding

The Boston Beer Company, maker of Sam Adams and longtime supporter of Bostonian cultural festivities, withdrew its sponsorship from Boston’s St. Patrick’s Day Parade on Sunday—and it wasn’t alone. Boston... read more

How to Build Values, Inspire Employees, and Elicit Positive Feelings About Your Brand

How to Build Values, Inspire Employees, and Elicit Positive Feelings About Your Brand

Branding

Unlike calculating ROI from marketing efforts, building a brand is dependent on people’s perception. Do your employees trust you? Do your customers? Are you a company that people recommend? Your... read more

Brand as Religion: 4 Pioneering Brand Examples to Learn From

Brand as Religion: 4 Pioneering Brand Examples to Learn From

Branding

If brand were a religion, than these pieces would be the great works used to convert and inspire. These would be the cathedrals, artwork and idols created in pursuit of... read more

On Brigades and Brands

On Brigades and Brands

Branding

Among more traditional, boots-on-the-ground struggles unfolding in the political sphere are power plays happening in cyberspace. The same control and influence social media affords consumers – taking control of the... read more

New, Undeniable Evidence Supporting Emotional Branding and Advertising

New, Undeniable Evidence Supporting Emotional Branding and Advertising

Branding

Hats off to P&G. The overwhelmingly positive response to their tearjerker commercial targeting moms in the Sochi Olympics (“Pick Them Back Up”), was the latest example of the buzzworthy power... read more

Product Placement: Increasing Brand Perception When People Aren’t Looking

Product Placement: Increasing Brand Perception When People Aren’t Looking

Branding

The 86th Academy Awards was quite the record-breaking event. Besides the staggering 43 million people who tuned in, Ellen DeGeneres has now obtained the prize for initiating the most-retweeted item... read more

Use Criticism to Improve Your Brand

Use Criticism to Improve Your Brand

Branding

In today’s world, consumers have greater control than ever. Through reviews and social media, they can learn and leave feedback about your business. Many entrepreneurs fear receiving criticism; however, negative... read more

Money Can’t Buy Everything: 3 Ways That Brands Can Leverage Earned Media

Money Can’t Buy Everything: 3 Ways That Brands Can Leverage Earned Media

Branding

Earned media opportunities are all around – brands just need to know where to look. It’s valuable for brands to allocate resources to research and implement earned media options. While many... read more

5 Signs of a Well-Designed Business Card

5 Signs of a Well-Designed Business Card

Branding

Is Your Business Card a Slam Dunk? The business card is an aspect of professionalism that dates back decades, and even serves as a rite of passage for many new... read more