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5 Easy Ways to Improve Your Personal Brand

5 Easy Ways to Improve Your Personal Brand
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Defining Your Brand’s DNA

Defining Your Brand’s DNA

Branding

Last week, I featured ERA Strother owner Denise Strother and her bold, fearless and authentic approach to business. Denise has built big success by clearly defining her brand and telling... read more

Are You Heterogeneously Homogenous? Don’t Be.

Are You Heterogeneously Homogenous? Don’t Be.

Branding

I chuckled last week when HBO announced they were testing out a “binge” strategy for a new series. They’ll launch with all six episodes available to viewers to watch as... read more

"Guilt-Proofing" Your Brand — Modern protection from Slander, Hoax & Smear Campaigns

“Guilt-Proofing” Your Brand — Modern protection from Slander, Hoax & Smear Campaigns

Branding

There’s an interesting truth in business that the more successful that you are, the more enemies you make. Such is the case with any brand – including yours. What none... read more

What Connections Help Build Community Around Your Brand

What Connections Help Build Community Around Your Brand

Branding

It’s no secret that in the workplace, communication plays a major role in the productivity of the workforce. Where people are able to communicate and share thoughts and ideas freely,... read more

What Google My Business Means for Your Brand: 6 Key Changes

What Google My Business Means for Your Brand: 6 Key Changes

Branding

  Google+ Local, Google Pages, Google Local Business Center — the Google graveyard is littered with small business products. Even up until a few weeks ago, navigating the many “essential”... read more

How Brands are Taking Social Responsibility by Stepping Up and Reaching Out

How Brands are Taking Social Responsibility by Stepping Up and Reaching Out

Branding

“Social responsibility” is a common chant amongst protesters and activists, but what does it have to with your marketing strategy? And what does it mean to your consumer? Consumers are... read more

Lessons From LeBron James On How to Become More Likable

Lessons From LeBron James On How to Become More Likable

Branding

LeBron James surprised and thrilled his hometown fans in his choice to move back to his humble roots in Akron, Ohio to play for the Cavs. His bold decision generated... read more

The Power of Branding

The Power of Branding

Branding

Someone will always be faster, stronger, more knowledgeable, younger, older or more experienced than you. But that doesn’t mean that they will necessarily “win out” over you. Because nobody has... read more

7 Golden Rules of Social Media Branding

7 Golden Rules of Social Media Branding

Branding

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When it comes to branding you want your business to have maximum exposure online and social media is a tool that every business can use to do that. Over time... read more

Why Organizations SHOULD Embrace Personal Branding

Why Organizations SHOULD Embrace Personal Branding

Branding

Personal Branding has been the buzzword for the past couple of years. Many have bought into it, but most have not. There have been countless articles, posts, and books written... read more

Airbnb’s New Brand: Why Branding is at the Forefront of Customer Experience

Airbnb’s New Brand: Why Branding is at the Forefront of Customer Experience

Branding

Your company’s brand is what your customers see, feel and are attracted to (or not). Whether they are able to vividly express themselves, or struggle to, after seeing your brand... read more

Getting Recognized in the Market

Getting Recognized in the Market

Branding

Are you measuring your company brand with respect to recognition? Getting recognized in the market is really the goal of today’s marketing initiatives. Too often, marketers and executives focus their... read more

4 Reasons Brand Management Should Be Your Focus

4 Reasons Brand Management Should Be Your Focus

Branding

Source On the heels of Procter & Gamble’s announcement that the word “marketing” will be eliminated from all job titles, companies large and small are forced to face one major... read more

Thinking Past the Link: Surviving the Post-Giveaway Traffic

Thinking Past the Link: Surviving the Post-Giveaway Traffic

Branding

Let’s face it. Everyone loves the word “free”, and for marketers, we know the word itself can drive huge amounts of traffic and engagement around a brand within a very... read more

Case Study: How One Tech Company Used Humor to Launch a New Brand

Case Study: How One Tech Company Used Humor to Launch a New Brand

Branding

In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard... read more