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All Branding Articles - Page 6
How To Improve Your Brand Impact Through Colour

How To Improve Your Brand Impact Through Colour

Branding

Want to make your product or service really stand out from the competition? Looking to increase your sales? Chances are you need to review your colour palette. Our minds instinctively... read more

Networking Your Personal Brand

Networking Your Personal Brand

Branding

If you want to grow your contacts and business, then networking is the best way to do so. Keep in mind that networking isn’t a quick fix for sales, though;... read more

Why You Should Take Online Reputation Management Seriously

Why You Should Take Online Reputation Management Seriously

Branding

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Reputation management historically has always been coined as a public relations term – managing how consumers perceive your brand in the public media – but the rapid advance and rise... read more

Martha Stewart: When the Brand and the Person Are One Story

Martha Stewart: When the Brand and the Person Are One Story

Branding

Over years of focused, careful work, Martha Stewart built her company, Martha Stewart Omnimedia, into the household name for household goods and smart entertaining. She lived her brand on the... read more

Quickly Publish on Kindle to Improve Personal Brand

Quickly Publish on Kindle to Improve Personal Brand

Branding

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The popularity of e-readers and devices like Nook and Kindle have made it easier than ever to publish a book. What once took months, even years to accomplish, now can... read more

5 Questions to Ask When Defining Your Personal Brand

5 Questions to Ask When Defining Your Personal Brand

Branding

Whether you’re an accountant, entrepreneur, or writer, any type of professional can benefit from building a personal brand. When creating your personal brand, the most important (but most difficult) step... read more

What is Sponsorship and Why is it Important?

What is Sponsorship and Why is it Important?

Branding

You’ve seen those corporate logos on racecars, at events, and even plastered all over athletes – that’s because sponsorship is (and continues to be) an effective way of boosting the... read more

3 Ways To Build Instant Credibility For Your Brand

3 Ways To Build Instant Credibility For Your Brand

Branding

One of the most talked about aspects of building a business as of late is that of growing your brand. There are millions of brands out there bombarding consumers on... read more

ModCloth Community user generated content

Harnessing the Power of User Generated Content To Define Your Brand

Branding

“Putting the ‘We’ in WEB.” That headline was splashed across the cover of the April 3rd issue of Newsweek back in 2006. Inside its pages, readers consumed stories of “Web... read more

4 Areas That Influence Brand Reputation

4 Areas That Influence Brand Reputation

Branding

When we think about branding our first thoughts often centre around our name, logo, colors and maybe a tagline. But branding is so much more! Branding isn’t the same as marketing, although it... read more

The Big Mistake in Starting a Branded Community (And How to Fix It)

The Big Mistake in Starting a Branded Community (And How to Fix It)

Branding

When you’re starting out with building a corporate community there is an important step you need to take, that of defining business objectives. Without being clear on your objectives it’s... read more

What Is Your Brand? (Hint: It’s Probably Not What You Think)

What Is Your Brand? (Hint: It’s Probably Not What You Think)

Branding

Source Branding encompasses so many different principles and ingredients that many times companies mistake one of the parts for their brand as a whole. Are you guilty of labeling the... read more

3 Clever Product Packaging Examples Your Brand Can Learn From

3 Clever Product Packaging Examples Your Brand Can Learn From

Branding

When the time comes to write a clever catch phrase for a fun marketing campaign–to overhaul the story you’re telling on your website, perhaps, or even to craft the perfect... read more

Anatomy of a Cult Brand: Be Relatable

Anatomy of a Cult Brand: Be Relatable

Branding

Cult brands personify human attributes. No, brands are not real people, but they do need a real voice. The brands consumers bond with are those to which they, as human... read more

Thinking Of Rebranding? Four Steps To A Successful Overhaul

Thinking Of Rebranding? Four Steps To A Successful Overhaul

Branding

By now, everyone has seen Pretty Woman. You know the story: a “lady of the night” from the streets meets a well-to-do business tycoon who, through a whirlwind tour of... read more