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Reputation Management: Maintain Awareness of Your Brand

Reputation Management: Maintain Awareness of Your Brand
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Crisis Preparation, The Key to Saving Your Brand

Crisis Preparation, The Key to Saving Your Brand

Branding

For all companies there comes a time when the brand will be tested. Each test represents a fork in the road that can drastically shape a company’s future, and in... read more

when personal branding takes a holiday 1

When Personal Branding Takes a Holiday

Branding

It is that time of the year. The weather is changing. The birds are singing. The semester is past mid-term exams. And, young people are flocking to warm sandy beaches... read more

Ode to a Brand – Four Key Lessons From the Best

Ode to a Brand – Four Key Lessons From the Best

Branding

Understanding what creates a brand, and a good one, is simple. It’s not easy! There are however some indicative cues… The best definition I’ve heard of “brand” is, ‘that single... read more

Rebranding Your Business The Right Way

Rebranding Your Business The Right Way

Branding

http://www.youtube.com/watch?v=owGykVbfgUE) Old Spice’s rebrand ensured it would live through a new generation of customers. When you decide to rebrand your company, this is usually in response to the direct and... read more

Personal Branding: Your Brand Precedes You

Personal Branding: Your Brand Precedes You

Branding

During the writing of “Brand Aid”, the book on personal branding that I co-authored with Larry Linne, we performed research to get an idea of how c-suite executives behave. We received... read more


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Coca-Cola On How Brand Story Shapes Brand Leadership

Coca-Cola On How Brand Story Shapes Brand Leadership

Branding

Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into... read more

Is Your Personal Brand Drowning? Know the Signs

Is Your Personal Brand Drowning? Know the Signs

Branding

Who you are and how other people see you are sometimes two completely different things. Have you ever been surprised by seeing a celebrity behave differently than you had them... read more

Kids’ Birthday Parties Are Big Business For Brands

Kids’ Birthday Parties Are Big Business For Brands

Branding

Kids’ birthday parties are a booming business, whether they’re held at home or at a popular venue. Brands have much to offer both party hosts and party guests, from creative... read more

10 Ways to Build Your Employer Brand

10 Ways to Build Your Employer Brand

Branding

Are you looking to develop a recruitment strategy or trying to move over to a direct sourcing model? Then start with your employer brand, as this will impact both.  Lots... read more

Twelve Brand Archetypes to Help Find Your Brand Purpose

Twelve Brand Archetypes to Help Find Your Brand Purpose

Branding

Joseph Campbell, the American scholar, once described The “... read more

Why We Love Certain Brands

Why We Love Certain Brands

Branding

Seth Godin wrote, “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of... read more

Branding in an Era Without Urgency

Branding in an Era Without Urgency

Branding

Newsflash: your target audience feels no urgency about your marketing communications because they know they can find the information they want when they need it. Consumers have famously time- and... read more

Which Came First, The Consumer or the Brand?

Which Came First, The Consumer or the Brand?

Branding

It was David Ogilvy who said, “Consumers don’t say what they think and they don’t do what they say.” And he was right about that. At least most of the... read more

Why Hiring an Assistant Could Save Your Personal Brand

Why Hiring an Assistant Could Save Your Personal Brand

Branding

There’s a defining time in every well-maintained brand when it becomes so popular and respected that you have to ask yourself, ‘Can I continue doing this alone?’ If your answer... read more

4 Personal Branding Tips From Beyoncé

4 Personal Branding Tips From Beyoncé

Branding

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Whether you love her or hate her, there’s no denying that Beyoncé is a personal branding goddess. Throughout her career, whether it was good press or bad, she stuck true... read more