Branding
Are You Hiding the Good Stuff?
Personal branding and reputation management are about promoting that which is authentic, compelling and relevant to a target audience. However, more and more I notice people “cleansing” their online profiles,... read more
Apple – Will it Prove to Be a Resilient Company?
Shares in Apple have fallen 44% since their high in September last year, recording one of the most spectacular collapses in Wall Street history. Their decline has not been marked... read more
Resume Tips for Projecting a Creative Personal Brand
1Are you looking for a way to build a memorable personal brand with a resume that stands out from the others clamoring for attention? If you want to brand yourself... read more
What You Need to Know About the Relationship Between Your Logo Design and Your Brand
There is a not that uncommon misconception amongst certain small business owners that your brand is basically your logo design. However, your logo is not a synonym for your brand... read more
Consumer Opinion Reveals New Opportunities for Automotive Industry
Step Aside Fuel Economy, Consumers Increasingly Favor Clean Diesel New car buyers expect efficient and powerful engine technologies at low cost The US automotive industry has long relied on gasoline-powered... read more
Why Entrepreneurs Should Tell Stories
Why Entrepreneurs Are Different In a way, entrepreneurs are radicals. Like radicals from the 1960’s. Or free radicals in physics. They change things. They flit around. They push us all... read more
Celebrating 25 Years of Teenage Mutant Ninja Turtles in Business
For some of you, this post will probably make you feel a bit old. I remember when the Teenage Mutant Ninja Turtles first came out when I was just a... read more
6 Things You Are Doing to Damage Your Personal Brand
1Are you investing time into building your personal brand, but it seems like no one has noticed? Your brand is very sensitive and even one little mistake can damage it.... read more
3 Tips to Increase Brand Awareness From Kmart’s “Ship My Pants” Ad
1The ‘punny’ commercial by Kmart centered around the one-liner, “Ship My Pants” has become quite the controversy. Kmart released “Ship My Pants” in order to advertise their shipping service’s technology... read more
Private Label: Build Your Own Brand
We all know how saturated the web is and the shear amount of websites available. To be profitable you need to somehow stand out, which brings up the topic of... read more
Making Your Brand a Raging Success
Your brand has existed for quite a while at this point but it isn’t as successful as you would like it to be. It is time to really make it... read more
Haters Are Great Brand Management Tools
2John Lydgate once said, “You can please some people all of the time, you can please all of the people some of the time, but you can’t please all of... read more
Spring Cleaning: Dust Off Your Personal Brand
Life (and business) are busy these days! Most of us are pulled in so many ways, on a daily basis, that it’s amazing we get anything accomplished. This time of... read more
Building Your Brand
1With the increasing number of places that your stakeholders can interact online and offline today, it’s more important than ever for you to develop cutting-edge brand strategies that deliver results.... read more
Monitoring Brand Awareness Using Google Alerts
As a Content Promotion Specialist, I cannot tell you how pleased I am that I set up Google Alerts to both monitor and build brand awareness for my clients. While... read more
