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Top 10 Reasons Branding Is Crucial

Top 10 Reasons Branding Is Crucial
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Are We Too Cool for Jingles?

Are We Too Cool for Jingles?

Branding

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I read the other day that a famous creative has declared jingles dead. I can’t think of any that stick in my brain that are current, so he might be... read more

Why the White Label Test is So Important for Your Brand

Why the White Label Test is So Important for Your Brand

Branding

In a world where press releases are packed with overused words, brands have to work incredibly hard to distinguish themselves from one another. Consumers and customers can’t recall, remember, or build a... read more

Personal Branding in 2014

Personal Branding in 2014

Branding

This year many people are trying to keep up with the latest techniques with respect to content marketing, social media, seo, Google Hummingbird, mobile marketing and other topics. I believe... read more

Is It a Beautiful Day in Your Brand’s Neighbourhood?

Is It a Beautiful Day in Your Brand’s Neighbourhood?

Branding

Walk out the door of any major urban hospital and you will soon find yourself among buildings full of physiotherapists, medical device suppliers, specialists’ offices, pharmacies, diagnostic imaging and, helpfully,... read more

How to Use Google Alerts for Social Branding Opportunities

How to Use Google Alerts for Social Branding Opportunities

Branding

Information is published online at a mind-numbingly fast pace. Each millisecond a new article, accessible to anyone with an Internet connection, is posted from somewhere in the world. This rapid... read more


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Designing a company logo

Wall Signs: Tips on Choosing a Logo Designer

Branding

All businesses want to stand out in order to provide something of benefit to their customers. One of the ways for you to be able to accomplish this is to... read more

How You Tell Your Customers (On a Daily Basis) That Your Brand Sucks

How You Tell Your Customers (On a Daily Basis) That Your Brand Sucks

Branding

First off, a brand is not a logo.  A brand is about the emotional reaction that your product and/or service causes.  For example, how do you feel when you think: ... read more

How Audio Branding Can Help Define Your Business Culture

How Audio Branding Can Help Define Your Business Culture

Branding

The most important brand touch-points for customers are your employees. Since employees are the flesh and blood manifestation of your brand, they need to know they belong and be clear... read more

When You Stand Out From the Crowd You Are Personal Branding

When You Stand Out From the Crowd You Are Personal Branding

Branding

When you are visible, things happen. People seek you out because they’ve heard about you and your capabilities. They invite you into business meetings and conversations when they don’t have... read more

Brand Character: Adding Layers

Brand Character: Adding Layers

Branding

The year is 2014 and the way brand character is now defined is quite different from 5 years ago. Brand value on an emotive and creative level has always been... read more

5 Tips for Powerful Product Labels

5 Tips for Powerful Product Labels

Branding

You shouldn’t judge a product by its label – but people do. It’s part of the human psyche, and it’s why most people put more weight on purchasing decisions based... read more

How Brands Can Help Moms Put Family First

How Brands Can Help Moms Put Family First

Branding

The role of Household CEO is not an easy job. Moms and families are busy, and often have little quality time to spend together. Real “family time” is often a... read more

Personal Brands: Managing Third Party Validation

Personal Brands: Managing Third Party Validation

Branding

As a small business, you are out to provide a unique customer experience that will keep bringing back customers to your business. Banking on this is the fact that a... read more

Crisis Preparation, The Key to Saving Your Brand

Crisis Preparation, The Key to Saving Your Brand

Branding

For all companies there comes a time when the brand will be tested. Each test represents a fork in the road that can drastically shape a company’s future, and in... read more

when personal branding takes a holiday 1

When Personal Branding Takes a Holiday

Branding

It is that time of the year. The weather is changing. The birds are singing. The semester is past mid-term exams. And, young people are flocking to warm sandy beaches... read more