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All Branding Articles - Page 5
6 Things You Forget About When Building A Personal Brand

6 Things You Forget About When Building A Personal Brand

Branding

Most professionals know by now that a strong personal brand is the foundation for a successful career. Whether you use your personal brand to find jobs, promote your freelance business,... read more

Brand Affinity: You Can’t Make Them Love You

Brand Affinity: You Can’t Make Them Love You

Branding

You’re in marketing, so your job is to draw prospective customers closer to your brand.  You want to create warm leads for sales, create top-of-mind awareness and – in your... read more

The Importance Of Emotion In Marketing Your Brand

The Importance Of Emotion In Marketing Your Brand

Branding

My father started his marketing career in the days of Mad Men. He has shared that in many ways marketing was simpler then. You put an ad on the three... read more

Michelle Phan: Branding Tips from a Video Vixen

Michelle Phan: Branding Tips from a Video Vixen

Branding

If you’ve ever searched for beauty tutorials online, then you’ve likely come across YouTube superstar Michelle Phan. At age 27, Michelle has amassed over seven million subscribers and over one... read more

Bank On Your Brand: How To Use Or Abuse Your Greatest Asset

Bank On Your Brand: How To Use Or Abuse Your Greatest Asset

Branding

Work-life balance. It seems to be the holy grail of today’s workforce. Some say it’s attainable, while others claim it’s impossible. We love the dichotomy, but hate the effort required... read more

The Importance of Personal Branding

The Importance of Personal Branding

Branding

Personal branding is hugely important in the digital age, but for some it can be a bit of a minefield. It all depends on your situation and company culture, but... read more

Psychology of Color: How Color Affects Brand Perception

Psychology of Color: How Color Affects Brand Perception

Branding

The logo is a key aspect in a brand’s marketing and advertising strategy. It is a symbol that represents your product or service, the front line of recognition that differentiates... read more

The Business Card Test

The Business Card Test

Branding

How the mobile device is the new face of your business. Smartphones are amazing tools. Communication, commerce and a limitless database of knowledge is now always within an arm’s reach. ... read more

The Neverending Story! The Importance of Brand Storytelling

The Neverending Story! The Importance of Brand Storytelling

Branding

Sitting around a campfire on a summers night as a kid brings back abiding memories of the scent of toasting marshmallows, the wind blowing through the trees and the eerie... read more

Anatomy of a Cult Brand: Be Involved

Anatomy of a Cult Brand: Be Involved

Branding

This is part five of a six part series that explores what it truly means to be a cult brand. “Anatomy of a Cult Brand” summarizes Cult Collective’s study of the world’s... read more

Deliver the Bad News for a Great Brand Impression

Deliver the Bad News for a Great Brand Impression

Branding

I am an advocate of that “go for it” type drive. And, then beg forgiveness later if things fall apart. In this case – that simply wouldn’t work. Working with... read more

Fix (or Establish) Your Brand Reputation

Fix (or Establish) Your Brand Reputation

Branding

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Just look at the NFL these days.... read more

Designing a Website to Fit Your Company's Persona

Designing a Website to Fit Your Company’s Persona

Branding

From A/B testing to choosing just the right series of images for your homepage carousel, designing a website to reflect the persona of your company requires both forethought and the... read more

How Do You Feel About Brands Invading Your Entertainment?

How Do You Feel About Brands Invading Your Entertainment?

Branding

I don’t know about you, but in the last month or two, I have felt like I have been assaulted multiple times by brands making an appearance in some of... read more

Branding: Making Your Mark

Branding: Making Your Mark

Branding

Have you ever wondered what branding is, and how important it is to your business? For many, when they hear the term branding, they think of logos, taglines, key images... read more