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All Branding Articles - Page 5
Bank On Your Brand: How To Use Or Abuse Your Greatest Asset

Bank On Your Brand: How To Use Or Abuse Your Greatest Asset

Branding

Work-life balance. It seems to be the holy grail of today’s workforce. Some say it’s attainable, while others claim it’s impossible. We love the dichotomy, but hate the effort required... read more

The Importance of Personal Branding

The Importance of Personal Branding

Branding

Personal branding is hugely important in the digital age, but for some it can be a bit of a minefield. It all depends on your situation and company culture, but... read more

Psychology of Color: How Color Affects Brand Perception

Psychology of Color: How Color Affects Brand Perception

Branding

The logo is a key aspect in a brand’s marketing and advertising strategy. It is a symbol that represents your product or service, the front line of recognition that differentiates... read more

The Business Card Test

The Business Card Test

Branding

How the mobile device is the new face of your business. Smartphones are amazing tools. Communication, commerce and a limitless database of knowledge is now always within an arm’s reach. ... read more

The Neverending Story! The Importance of Brand Storytelling

The Neverending Story! The Importance of Brand Storytelling

Branding

Sitting around a campfire on a summers night as a kid brings back abiding memories of the scent of toasting marshmallows, the wind blowing through the trees and the eerie... read more

Anatomy of a Cult Brand: Be Involved

Anatomy of a Cult Brand: Be Involved

Branding

This is part five of a six part series that explores what it truly means to be a cult brand. “Anatomy of a Cult Brand” summarizes Cult Collective’s study of the world’s... read more

Deliver the Bad News for a Great Brand Impression

Deliver the Bad News for a Great Brand Impression

Branding

I am an advocate of that “go for it” type drive. And, then beg forgiveness later if things fall apart. In this case – that simply wouldn’t work. Working with... read more

Fix (or Establish) Your Brand Reputation

Fix (or Establish) Your Brand Reputation

Branding

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Just look at the NFL these days.... read more

Designing a Website to Fit Your Company's Persona

Designing a Website to Fit Your Company’s Persona

Branding

From A/B testing to choosing just the right series of images for your homepage carousel, designing a website to reflect the persona of your company requires both forethought and the... read more

How Do You Feel About Brands Invading Your Entertainment?

How Do You Feel About Brands Invading Your Entertainment?

Branding

I don’t know about you, but in the last month or two, I have felt like I have been assaulted multiple times by brands making an appearance in some of... read more

Branding: Making Your Mark

Branding: Making Your Mark

Branding

Have you ever wondered what branding is, and how important it is to your business? For many, when they hear the term branding, they think of logos, taglines, key images... read more

Manage Your Brand and Your Bottom Line Will Follow

Manage Your Brand and Your Bottom Line Will Follow

Branding

Source Consumers have greater access to brands than ever before. While this might sound like amazing exposure for your company—and it is—it’s also a huge liability. Why? Because consumers’ access... read more

100 Reasons Why You Need A Logo

100 Reasons Why You Need A Logo

Branding

The business world can be a pretty cutthroat place. Every day brings with it new updates, innovations, challenges and triumphs. New competitors pop up left and right, and you need... read more

Awareness of your Geographical Area

Logo: A Powerful Weapon for Your Marketing Campaign

Branding

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Logo can be a powerful weapon for any brand if it is properly utilized. It is the face or first impression of a company so your corporate logo should be... read more

Supercharge Your Brand With These 5 Low Cost Tactics

Supercharge Your Brand With These 5 Low Cost Tactics

Branding

You’ve put together a well branded and fast loading website, have an active social media presence to establish your brand and are committed to writing quality articles for your company... read more