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Define the Core of Your Personal Brand

Define the Core of Your Personal Brand
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Your Brand-Consumer Relationships Are Conditional

Your Brand-Consumer Relationships Are Conditional

Branding

Building and maintaining healthy relationships is one of the toughest things you’ll ever have to do. It requires a meaningful investment of time, energy, and effort to understand what makes... read more

Color Theory for Company Branding

Color Theory for Company Branding

Branding

Have you ever heard the song ‘Bold as Love’ by Jimi Hendrix? I’ve listened to John Mayer’s cover of that song a million times (I may be just a bit... read more

5 Secrets To A Stand Out Brand

5 Secrets To A Stand Out Brand

Branding

Help your business become a recognizable industry leader. Big branding always seems to be equated with big business. Only corporations and conglomerates can play, right? Don’t let this misconception stifle... read more

Attract Targeted Prospects to Your Personal Brand’s Website

Attract Targeted Prospects to Your Personal Brand’s Website

Branding

A branded landing page and blog is just the start to building a great audience for your personal brand. Once a visitor comes to your website you need to capture... read more

The 10 Biggest Branding Mistakes Businesses Make

The 10 Biggest Branding Mistakes Businesses Make

Branding

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Brands, brands, brands. If you haven’t yet noticed, brand building is what we’re all about. Our agency has been doing it for quite some time, and after creating hundreds of... read more

How to Craft Your Brand Story

How to Craft Your Brand Story

Branding

Source As we’ve seen, consumers have the power to change a brand’s story. No brand, no matter how large or small, is so powerful that they don’t need to worry... read more

Falling Apples: How to Keep Your Brand Moving Forward During Challenging Times

Falling Apples: How to Keep Your Brand Moving Forward During Challenging Times

Branding

It’s been a tough few weeks for Apple.  I guess the writing should have been on the wall when the video came out of the kid who got the first... read more

Build Your Brand in the Digital Age: User-Generated Content and Brand Ambassadors

Build Your Brand in the Digital Age: User-Generated Content and Brand Ambassadors

Branding

Likely you saw high velocity, adrenaline pumping commercials for products like Red Bull and GoPro. They show people jumping out of planes, riding crazy contraptions, trying dangerous stunts, and appealing... read more

How to Use Google Alerts for Brand Monitoring and Competitive Intelligence

How to Use Google Alerts for Brand Monitoring and Competitive Intelligence

Branding

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Google alerts are a brands best friend for monitoring topics relating to your business, tracking what your competitors are doing and a front end source of curated news. Think of... read more

Googled Yourself Lately?

Googled Yourself Lately?

Branding

News Flash…Google has Changed! The not so funny thing about the above title is this post will last forever…Google is ALWAYS CHANGING! Google is in the business of change. They... read more

The power of first impressions and branding

The Power Of First Impressions And Branding

Branding

“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.” -Malcolm Gladwell, Blink: The Power of Thinking Without Thinking Most of us... read more

6 Things You Forget About When Building A Personal Brand

6 Things You Forget About When Building A Personal Brand

Branding

Most professionals know by now that a strong personal brand is the foundation for a successful career. Whether you use your personal brand to find jobs, promote your freelance business,... read more

Brand Affinity: You Can’t Make Them Love You

Brand Affinity: You Can’t Make Them Love You

Branding

You’re in marketing, so your job is to draw prospective customers closer to your brand.  You want to create warm leads for sales, create top-of-mind awareness and – in your... read more

The Importance Of Emotion In Marketing Your Brand

The Importance Of Emotion In Marketing Your Brand

Branding

My father started his marketing career in the days of Mad Men. He has shared that in many ways marketing was simpler then. You put an ad on the three... read more

Michelle Phan: Branding Tips from a Video Vixen

Michelle Phan: Branding Tips from a Video Vixen

Branding

If you’ve ever searched for beauty tutorials online, then you’ve likely come across YouTube superstar Michelle Phan. At age 27, Michelle has amassed over seven million subscribers and over one... read more