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Branding

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How To Build Your Personal Brand With A LinkedIn Blog

How To Build Your Personal Brand With A LinkedIn Blog

Branding

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Having an account, or a presence, LinkedIn is just the beginning to building a strong personal brand on this social network. Engaging in places like the many groups and posting... read more

Branding: Building A Community vs Marketing

Branding: Building A Community vs Marketing

Branding

Marketing Versus Community Marketing is the lifeblood for brands and businesses, and can be a powerful driver for more sales and leads. A community is more about the people you... read more

11 Ways a Podcast Can Help Build Your Brand

11 Ways a Podcast Can Help Build Your Brand

Branding

What is one way a podcast can help entrepreneurs build their personal brand? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of... read more

Create Your First Brand Elaborative with this Helpful Template

Create Your First Brand Elaborative with this Helpful Template

Branding

When online marketing conversations turn to the issue of branding, it often can leave business owners and communications professionals a little confused. In some cases, branding has become a mysterious... read more

5 Great Ways To Drive Brand Engagement

5 Great Ways To Drive Brand Engagement

Branding

Every year, millions tune in to the PGA Championship, where golf’s finest duke it out on the green and golf enthusiasts cheer the winners and sometimes, even the heartbreaking losers.... read more

Re-Branding – A Better Option Than “Disruptive Innovation”?

Re-Branding – A Better Option Than “Disruptive Innovation”?

Branding

“Disruptive innovation” seems to be the current hot trend for many management gurus, but it certainly has big risks too. An alternative for many companies or brands threatened by new... read more

The One Action That Makes or Breaks Brand You

The One Action That Makes or Breaks Brand You

Branding

It’s not attitude. And, communication is a close second. The one action is appreciation. When you are more appreciative; when you look for opportunities to be appreciative; and when you... read more

Rebranding:  the Good, the Bad, and the Ugly

Rebranding: the Good, the Bad, and the Ugly

Branding

As marketers, the power of branding is deeply ingrained in our very souls. We know how valuable a strong brand is over time and what happens to neglected brands. We... read more

Understanding Branding Importance in Marketing Your Business

Understanding Branding Importance in Marketing Your Business

Branding

You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly. Some people think branding is like positioning, but it is actually... read more

buyer-personas

What Are Buyer Personas & Why Do they Matter?

Branding

When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. For example, you might know... read more

Changing Perspectives in a World Without Barriers

Changing Perspectives in a World Without Barriers

Branding

For the past hundred years of marketing that’s what we’ve been doing; we’re looking backwards, trying to piece together an incomplete view of how markets and consumers behave to better... read more

Improving Company Branding Through Feng Shui Design

Improving Company Branding Through Feng Shui Design

Branding

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Companies and organizations are always looking for ways to improve how efficiently they operate. One tactic that management can implement that will improve efficiency is a redesign that incorporates Feng... read more

How to Rebrand Yourself: The Miley Cyrus Way

How to Rebrand Yourself: The Miley Cyrus Way

Branding

Love it or hate it, Miley Cyrus is smart. I have to admit that I didn’t know much about her prior to last year (2013). When Hannah Montana came out,... read more

Marketing for YOUR Brand: Interiors

Marketing for YOUR Brand: Interiors

Branding

From paint pots to carpeting, cookware to furniture, an interiors brand creates a product that must walk the fine line between fitting into your consumer’s actual lifestyle, and being aspirational... read more

When Is Your Next Update Being Released?

When Is Your Next Update Being Released?

Branding

This fall Apple is supposed to release a new iPhone update, iPhone 6. New features and benefits for consumers. Right now this information is creating hype on different internet sites... read more