Branding
Empowering Advocates: Lessons Learned From Kia Motors
George Haynes, Digital and Social Media Manager at Kia Motors, recently joined Greg Shove, Founder and CEO at SocialChorus, for a webinar to discuss how Kia has been successful with... read more
The Misunderstood Value of Personal Branding for Professional Businesses
Personal branding is often misunderstood. I recently attended a social media conference featuring the who’s who of A-lister social media personalities. These are all, without exception, smart marketers and savvy... read more
Building Your Brand With (Distance From) Nicolas Cage
Between 1996 and 2011, Nicolas Cage earned $150 million – from acting alone. For those who have seen this clip, that little fact is somewhat remarkable. Today that money is... read more
The Logo Redesign – Can Your Brand Survive?
In 2012 logo redesign was very popular with some of the biggest brands. From Arby’s to Wendy’s – with eBay, Corvette and Dominoes in between – some of America’s biggest... read more
Love and Your Personal Brand
“If you can’t be with the one you love, love the one you’re with.” Back in 1970, Stephen Stills delivered a mantra useful for those times when you’re far away... read more
How to Further Your Brand with Conference Calls
Branding With The “C” Word: Cohesion An important thing to remember once you settle on a logo/marketing angle for your business is that your brand is YOURS and everything you... read more
Why Simplicity and Logo Design Go Together Like Strawberries and Cream
There are some pairings which should always go together. They complement each other so well, and their success and popularity has been documented many times over. One of the ‘if... read more
Top Tips for Increasing Brand Awareness
1Getting your business brand in front of the largest proportion of the most applicable target audience can seem like a never-ending battle. So, I thought I’d share with you some... read more
Mission Possible: Delivering Consistent Brand Messages
Mark Twain said, “The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” And that is the reason you need... read more
Closing the Knowledge Gap: The Unifying Power of a Corporate Brand
One logo does not always translate to one cohesive brand. One of our clients, a global management consulting firm, learned this first hand. After a series of acquisitions and internal... read more
The Importance Of Your Personal Brand
What is a “brand?” It is a very personal connection that forms in the minds of customers and coworkers through their experience with us—at every point of contact. Consider that... read more
10 Success Factors for Managing a Trusted Brand
At the core, a successful brand manager needs to know the product/service, know the target market, know the existing clients, and know your business and the client’s business. I have... read more
How To Improve Your Lead Generation Campaigns Through Your Brand Logo
How well do you know the brand logo of the company whose products and services you use every day? The easier the logo is recognized by their target leads, the... read more
5 Ways Veterans Can Build Their Brand
1This month, the military’s Hiring Our Heroes campaign introduced a new branding workshop to their job fairs. The workshop focuses on resumes, interviewing, and career transition skills. Recognizing the importance... read more
Anthropologie: Small Business Branding Lessons From a Major Brand
7Walk through just about any mall in Knoxville, Tennessee, Kalamazoo, Michigan, or Spokane, Washington, and you’ll hardly know you ever moved across the country. Gap. Starbucks. Apple. From the lighting... read more
