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Branding

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Define the Core of Your Personal Brand

Define the Core of Your Personal Brand
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How Product Badging Helps Increase Conversions And Branding

How Product Badging Helps Increase Conversions And Branding

Branding

Ever heard of product badges? They are like “virtual stickers” that are added to online products to call attention to special information about a product. When used on e-commerce websites,... read more

Spotify For Brands: Marketing Through Music

Spotify For Brands: Marketing Through Music

Branding

Looking back, it seems strange that it’s taken so long for a company to effectively monetize the online music streaming industry, considering there is a paradigm that has successfully existed... read more

Details To Consider For Successful Niche Brand Building

Details To Consider For Successful Niche Brand Building

Branding

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The ability to niche brand anything has never been easier than as it is today. I often look back a few years and realize how hard it was to find... read more

3 Ways Brands Can Succeed As Advertising And Technology Evolve

3 Ways Brands Can Succeed As Advertising And Technology Evolve

Branding

Well AdWeek is over. Yawn. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of... read more

Feeling Inspired? These Brands Sure Are

Feeling Inspired? These Brands Sure Are

Branding

Imitation is the best form of flattery, or so the saying goes. And quite recently, a group of brands have been in a flattering mood, at least when it comes... read more

"Bland" Kills Brands: Here's How To Find Your Voice

“Bland” Kills Brands: Here’s How To Find Your Voice

Branding

When the beaten and weary buzzword of “innovative” comes up, it’s inevitable that tech companies come to mind first. Whether we’re talking about 3D printing or the cloud, social or... read more

Focus on Branding YOU… Not Your Company

Focus on Branding YOU… Not Your Company

Branding

Branding yourself as an individual, or branding your company, can feel like a daunting task, but it doesn’t have to be. There are plenty of great ways you can start... read more

5 Ways To Use ‘Story Power’ To Connect People With Your Place

5 Ways To Use ‘Story Power’ To Connect People With Your Place

Branding

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“Whoever tells the best story wins.” – John Quincy Adams There is a non-stoppable and growing trend of collaboration between places and their “fans” who help create stories for and... read more

Make Sure Your Employees’ Social Media Activities Support Your Brand

Make Sure Your Employees’ Social Media Activities Support Your Brand

Branding

Everything that your employees say about your company reflects on your brand image. They can either improve or destroy your reputation. They also need to be closely supervised to make... read more

The Importance Of Self-Branding In Business: My Take On Cyndee Woolley’s “Brand You” Concept

The Importance Of Self-Branding In Business: My Take On Cyndee Woolley’s “Brand You” Concept

Branding

A great quality of WordWrite Communications as an employer is the agency’s nurturing of professional development for its employees. While it’s not always easy to balance professional development with the... read more

From Social Page To Social Personality: Branding Done Right

From Social Page To Social Personality: Branding Done Right

Branding

What can our furry friends teach us about branding? All of you animal lovers out there will get this right off the bat … how animals can show us branding... read more

Personal Still Needs To Be Professional

Personal Still Needs To Be Professional

Branding

My favorite day of the week is Wednesday. That’s the day we #brandchat. That’s when I learn more from the BRANDidos (a term of endearment for those who participate in... read more

Brand, Brand, Who Owns the Brand?

Brand, Brand, Who Owns the Brand?

Branding

There is a lot of controversy in the field over who actually owns the company brand. Is it the brand ambassador, the CMO, the employees, or the consumers? Everyone can’t... read more

Three Ways to Engage with Brand Enthusiasts

Three Ways to Engage with Brand Enthusiasts

Branding

Some people are die-hard sports fans, and some people are die-hard brand fans. There are Pepsi people and there are Coke people, Android people and iPhone people. But where there... read more

Brand Foundation: Take Care!

Brand Foundation: Take Care!

Branding

When is it time to tear down your brand foundation and build a new one? Maybe the question should be: Is it time to build a new brand foundation? With... read more