Free Webcast: Four Ways To Improve Your Content Marketing Maturity – Learn More ›

Branding

Popular Today in Branding:

How to Reignite Your Business’ Online Image

How to Reignite Your Business’ Online Image
Social Sharing Buttons:  
All Branding Articles - Page 3
Changing Perspectives in a World Without Barriers

Changing Perspectives in a World Without Barriers

Branding

For the past hundred years of marketing that’s what we’ve been doing; we’re looking backwards, trying to piece together an incomplete view of how markets and consumers behave to better... read more

Improving Company Branding Through Feng Shui Design

Improving Company Branding Through Feng Shui Design

Branding

1

Companies and organizations are always looking for ways to improve how efficiently they operate. One tactic that management can implement that will improve efficiency is a redesign that incorporates Feng... read more

How to Rebrand Yourself: The Miley Cyrus Way

How to Rebrand Yourself: The Miley Cyrus Way

Branding

Love it or hate it, Miley Cyrus is smart. I have to admit that I didn’t know much about her prior to last year (2013). When Hannah Montana came out,... read more

Marketing for YOUR Brand: Interiors

Marketing for YOUR Brand: Interiors

Branding

From paint pots to carpeting, cookware to furniture, an interiors brand creates a product that must walk the fine line between fitting into your consumer’s actual lifestyle, and being aspirational... read more

When Is Your Next Update Being Released?

When Is Your Next Update Being Released?

Branding

This fall Apple is supposed to release a new iPhone update, iPhone 6. New features and benefits for consumers. Right now this information is creating hype on different internet sites... read more

Digital Rebranding: Logistical and Human Factors

Digital Rebranding: Logistical and Human Factors

Branding

We embarked on a rebranding journey in the winter of 2013, and it is now (finally!) drawing to a close. I’ve shared some of the lessons learned from the journey, as... read more

What Colors Tell Your Customers about Your Brand

What Colors Tell Your Customers about Your Brand

Branding

1

The colors you use to represent your brand are very important because they can be the root of subliminal messaging and also influence the way the people feel. The colors... read more

The Disrespectful Brand: Why Employees Need to Be Engaged

The Disrespectful Brand: Why Employees Need to Be Engaged

Branding

True story: A 70-year-old woman approaches a brand-named restaurant to order takeout. As she waits for her order to be completed, she sits at an available booth. At that point,... read more

Brand vs. SEO: Balancing Your Messaging

Brand vs. SEO: Balancing Your Messaging

Branding

SEO is a hot term. It’s tossed around a lot in meetings as the one-size-fits-all solution to any marketing problem. Slow month? Low traffic? Phone’s not ringing? Let’s toss in... read more

4 Simple Ways To Get Started On Your Branding Strategy

4 Simple Ways To Get Started On Your Branding Strategy

Branding

Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your... read more

The Emergence of the Honest Economy

The Emergence of the Honest Economy

Branding

There is a strong narrative emerging in the marketplace. Increasingly, companies are offering a more “behind-the-scenes” look into their organizations. Corporate social media pages are adopting personas to help bridge... read more

20 Best Friendship Day Facebook Posts From Brands

20 Best Friendship Day Facebook Posts From Brands

Branding

The Sunday gone by was all colored with the joy of Friendship Day. From Facebook to Twitter to WhatsApp every network had one common message – Happy Friendship Day. Brands... read more

Product is the New Brand.

Product is the New Brand.

Branding

‘Sell the brand,’ ‘breathe the brand,’ ‘bleed the brand,’ are all-too-common terms used in the marketing field. Recent trends are showing us that it might be time to start paying... read more

Red Lobster In Hot Water With Consumers And Shareholders

Red Lobster In Hot Water With Consumers And Shareholders

Branding

6

It’s been no secret in the restaurant world that Darden Restaurants has been trying to sell 86 their Red Lobster restaurant chain for a while now. It hasn’t been a... read more

Brand Strategy 101

Brand Strategy 101

Branding

What do Apple, Coke, HP, Oreo, McDonald’s, Wal-Mart, P&G, Starbucks, and Nike having common? They’re all iconic brands. These great brands stand out from competitors and are household words across... read more