Branding
Is Your Brand Strategy Just A Pig Wearing Lipstick?
1‘If you put a dress and lipstick on a pig, doesn’t make it pretty. It’s still just a pig on the inside.’ Who would’ve ever thought these words of wisdom... read more
How a Rainforest Spawned Brand Messaging Insight
The other day, my 10-year-old daughter Sydney asked me to edit an essay she was writing on rainforests. Of course I jumped at the opportunity because … A) I love... read more
Top 5 Mom-Focused Brands on Social Media
It’s pretty safe to say that social media marketing isn’t just a trend anymore. It’s become an integral part of any company’s overall marketing plan and is responsible for increasing... read more
Note To Brands: Make Things People Want
3Have you ever wondered why marketing and advertising is such hard work? We are constantly trying to change the way that people behave and think – positioning brands and businesses... read more
Small Business Branding 101
Branding. Most small businesses know they need it, but few understand branding’s true role or what goes into developing a memorable brand. Some small businesses imbue it with colossal power,... read more
Brand Ambassadors: What Do Young Adults Want?
Oh, the ever-elusive, ever-demanded 18-to-25 demographic. Young adults are heavily sought after by companies all across the board due to their long-term potential, the hope that once they are converted... read more
Brand Passion Index: Airbnb and Hipmunk Outpace the Big Guys
Last month, we were joined by the insightful Jeremiah Owyang to talk about converging paid, owned & earned media in our May installment of Social Savvy. While preparing, we talked... read more
Creating Thought Leadership for Personal Branding Success
The strongest personal brands are anchored by published books that establish the author’s thought leadership, or proven expertise, in their field. Unfortunately, however, authors with subject area expertise often publish... read more
Five Ideas to Re-Build Your Personal Brand After a Move
Moving is never easy, especially when it affects your personal brand and business. I just moved nearly a thousand miles from New Jersey to Charleston and wanted to share how... read more
Impact of Advertising on Enduring Brand Perceptions
The Case of Lucozade Growing up in the UK in the early 80′s you were bound to have experienced Lucozade as part of your family’s regime for nursing you back... read more
5 Reasons Gen Y’ers Are Leaders in Branding
When it comes to personal branding, Gen Y’ers have a few tricks up their sleeves. With their knowledge of effectively using a variety of social media platforms, Gen Y knows... read more
Heineken and Pepsi Up the Ante in Advertising Creativity
With consumers increasingly adopting social media, smartphones, and the belief that content should be on demand, some of the biggest brands are starting to get very creative with how they... read more
The Top 5 Brands That Will Score Big In The NBA Finals
Playoff basketball is all about matchups, and with the Finals set, fans have officially begun obsessing about how the Heat and Spurs stack up. Dwyane Wade against Manu Ginobili? LeBron... read more
Five Important Branding Lessons from JCPenney
1If you’ve been following the latest in the saga of JCPenney, you no doubt know that once again they are trying to right their ship. Ron Johnson, during his seventeen... read more
Empowering Advocates: Lessons Learned From Kia Motors
George Haynes, Digital and Social Media Manager at Kia Motors, recently joined Greg Shove, Founder and CEO at SocialChorus, for a webinar to discuss how Kia has been successful with... read more
