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Branding

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How Coca-Cola Brings New Life Into Its Bottles And Brand

How Coca-Cola Brings New Life Into Its Bottles And Brand
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7 Golden Rules of Social Media Branding

7 Golden Rules of Social Media Branding

Branding

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When it comes to branding you want your business to have maximum exposure online and social media is a tool that every business can use to do that. Over time... read more

Why Organizations SHOULD Embrace Personal Branding

Why Organizations SHOULD Embrace Personal Branding

Branding

Personal Branding has been the buzzword for the past couple of years. Many have bought into it, but most have not. There have been countless articles, posts, and books written... read more

Airbnb’s New Brand: Why Branding is at the Forefront of Customer Experience

Airbnb’s New Brand: Why Branding is at the Forefront of Customer Experience

Branding

Your company’s brand is what your customers see, feel and are attracted to (or not). Whether they are able to vividly express themselves, or struggle to, after seeing your brand... read more

Getting Recognized in the Market

Getting Recognized in the Market

Branding

Are you measuring your company brand with respect to recognition? Getting recognized in the market is really the goal of today’s marketing initiatives. Too often, marketers and executives focus their... read more

4 Reasons Brand Management Should Be Your Focus

4 Reasons Brand Management Should Be Your Focus

Branding

Source On the heels of Procter & Gamble’s announcement that the word “marketing” will be eliminated from all job titles, companies large and small are forced to face one major... read more


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Thinking Past the Link: Surviving the Post-Giveaway Traffic

Thinking Past the Link: Surviving the Post-Giveaway Traffic

Branding

Let’s face it. Everyone loves the word “free”, and for marketers, we know the word itself can drive huge amounts of traffic and engagement around a brand within a very... read more

Case Study: How One Tech Company Used Humor to Launch a New Brand

Case Study: How One Tech Company Used Humor to Launch a New Brand

Branding

In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard... read more

6 Steps To A Comprehensive Brand Strategy

6 Steps To A Comprehensive Brand Strategy

Branding

Despite what a lot of newbie entrepreneurs, businesses and even some mediocre corporations seem to believe, your brand is not determined by a logo, no matter how stunning it is... read more

Measuring ROI: Understanding the True Value of Digital Touch Points

Measuring ROI: Understanding the True Value of Digital Touch Points

Branding

“Don’t find customers for your products, find products for your customer” – Seth Godin The ‘digital era’ that everyone keeps talking about places consumers on a pedestal – as they’re... read more

Are Content & Brand Marketing Merging?

Are Content & Brand Marketing Merging?

Branding

According to Retail Research some 250 retail brands have gone out of business in the last five years. These kinds of statistics are enough to sharpen the focus of any... read more

Brand Loyalty and The Millennial Mom

Brand Loyalty and The Millennial Mom

Branding

Brand loyalty is always on marketers’ radar, especially when their target audience is moms. Once a brand gains a new customer, how do they grow and maintain this brand loyalty?... read more

Why Social Media is the Key to Unlocking Brand Loyalty

Why Social Media is the Key to Unlocking Brand Loyalty

Branding

Social media is the best opportunity today for businesses to build brand loyalty and influence perception among their target audiences. Americans on average spend more than 3 hours a day... read more

6 Ways to Manage Your Personal Brand in 5 Minutes Per Day

6 Ways to Manage Your Personal Brand in 5 Minutes Per Day

Branding

Let’s be honest, trying to find balance between our careers, friends and family, and personal branding is a lot of work. However, managing your personal brand doesn’t have to be... read more

Should Your Products be Born in the USA? The Power of “Made in America” Branding

Should Your Products be Born in the USA? The Power of “Made in America” Branding

Branding

The Fourth of July is a sensory holiday: a day that evokes images of red, white, and blue; conjures the smell of cookouts;  awakens our inner USA-chanting patriot; and reminds... read more

Cadbury Silk’s #SilkUp Engages Fans With Interactive Conversations And Personalized Video Invites

Cadbury Silk’s #SilkUp Engages Fans With Interactive Conversations And Personalized Video Invites

Branding

Cadbury Silk, the premium Cadbury version by Mondelez International owned Cadbury India, has been on an active engagement spree with the Silkaholics in the country, for the launch of its... read more