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The Importance of Personal Branding

The Importance of Personal Branding
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The Big Mistake in Starting a Branded Community (And How to Fix It)

The Big Mistake in Starting a Branded Community (And How to Fix It)

Branding

When you’re starting out with building a corporate community there is an important step you need to take, that of defining business objectives. Without being clear on your objectives it’s... read more

What Is Your Brand? (Hint: It’s Probably Not What You Think)

What Is Your Brand? (Hint: It’s Probably Not What You Think)

Branding

Source Branding encompasses so many different principles and ingredients that many times companies mistake one of the parts for their brand as a whole. Are you guilty of labeling the... read more

3 Clever Product Packaging Examples Your Brand Can Learn From

3 Clever Product Packaging Examples Your Brand Can Learn From

Branding

When the time comes to write a clever catch phrase for a fun marketing campaign–to overhaul the story you’re telling on your website, perhaps, or even to craft the perfect... read more

Anatomy of a Cult Brand: Be Relatable

Anatomy of a Cult Brand: Be Relatable

Branding

Cult brands personify human attributes. No, brands are not real people, but they do need a real voice. The brands consumers bond with are those to which they, as human... read more

Thinking Of Rebranding? Four Steps To A Successful Overhaul

Thinking Of Rebranding? Four Steps To A Successful Overhaul

Branding

By now, everyone has seen Pretty Woman. You know the story: a “lady of the night” from the streets meets a well-to-do business tycoon who, through a whirlwind tour of... read more

The Top 10 Questions Every Brand Must Answer To Grow In 2015

The Top 10 Questions Every Brand Must Answer To Grow In 2015

Branding

Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the... read more

Ten Ways to Turn Your Staff into Brand Amabassdors

Ten Ways to Turn Your Staff into Brand Amabassdors

Branding

Every business today is trying to stand up and stand out in today’s content drenched world. Social media economies of scale starts with your staff. Whether your five or five... read more

Why Barriers Are Essential For The Success of Your Brand Advocacy Program

Why Barriers Are Essential For The Success of Your Brand Advocacy Program

Branding

His brows raised high up, mouth wide open, in total awe he said, can you believe it they have a one year waiting period to get into their brand advocacy... read more

Discovering Your Personal Brand Vocabulary

Discovering Your Personal Brand Vocabulary

Branding

Do you have a personal brand vocabulary? What words do you use to describe yourself? These should be words that describe yourself personally and professionally. I am currently working with... read more

Your Vanity is Killing Your Brand

Your Vanity is Killing Your Brand

Branding

aka Vanity Metrics Are Worthless & Futile – Part 1: Twitter Pop Quiz: What’s worth more to your brand? A) 50,000 Twitter Followers with a .1% Engagement Rate? B) 2,000... read more

Personal Branding 101: What’s Your Story?

Personal Branding 101: What’s Your Story?

Branding

So you heard that you need to have a personal brand but you don’t have branding experience and the idea of promoting bragging about yourself brings up bad memories of... read more

Breaking Brand: What Great TV Can Teach Us About Branding

Breaking Brand: What Great TV Can Teach Us About Branding

Branding

Breaking Bad is back in the spotlight after nabbing 6 Emmy’s last week. It’s arguably one of the greatest dramas of its day, and is certainly the most entertaining lesson... read more

4 Undeniable Truths About Branding Your Website

4 Undeniable Truths About Branding Your Website

Branding

Website design is daunting, to say the very least. Even with a DIY program, you still must customize your company’s site enough to stand apart from other. Help from a... read more

What Does Your Headshot Say About You?

What Does Your Headshot Say About You?

Branding

If you’re using personal branding as a marketing strategy or to find a job, you need a headshot. Don’t know what a headshot is? A headshot is a (usually) professionally... read more

Word-of-Mouth: It’s About More Than Your Customers

Word-of-Mouth: It’s About More Than Your Customers

Branding

In a digital age, word-of-mouth advertising is about more than your customers! Most of us know that what people say about our business (staff, products, services) to their family and friends... read more