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Reputation Management: Maintain Awareness of Your Brand

Reputation Management: Maintain Awareness of Your Brand
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Tips for Creating Videos to Boost Brand Awareness

Tips for Creating Videos to Boost Brand Awareness

Branding

In an age that celebrates storytelling and imagery, the use of videos to promote brand awareness has skyrocketed. B2B branding and sales-related videos–whether they appear on a Facebook page, YouTube... read more

Flexing Creative: Increase Brand Value

Flexing Creative: Increase Brand Value

Branding

Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, the relationship the brand has with its target base, its intent... read more

Personal Brand Promotion on Facebook

Personal Brand Promotion on Facebook

Branding

Facebook is a great platform to promote your personal brand. As a platform that was generally built as a place to interact with friends and make new ones, it is... read more

Why Your Brand Looks Foolish When You Don’t Walk the Talk

Why Your Brand Looks Foolish When You Don’t Walk the Talk

Branding

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There are two things that mostly define a brand – their reputation and their actions. Each are intrinsically tied to one another – your actions impact your reputation, and your... read more

Build Your Brand By Building Your Team

Build Your Brand By Building Your Team

Branding

How to create your own personal brand dream team and accelerate your professional growth. Whether you’re a business professional or a business owner, having a solid team is imperative to... read more


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5 Things to Consider When Updating Your Brand’s Name

5 Things to Consider When Updating Your Brand’s Name

Branding

It’s rough being a woman in business. Especially when you are single when you launch your company/brand. Because the day will come for many of us to have to change... read more

Increasing Conversion Rates and Brand Awareness Top Digital Priorities in 2014

Increasing Conversion Rates and Brand Awareness Top Digital Priorities in 2014

Branding

When more than 2,300 marketers were asked in the fall of 2013 what their top priorities were for 2014, a clear pattern emerged, with two elements standing way above the... read more

“Mama Didn’t Raise No Fool!” How Both Brands and Society Benefit From April Fools’ Day

“Mama Didn’t Raise No Fool!” How Both Brands and Society Benefit From April Fools’ Day

Branding

As we watched the surplus of brands, small businesses, media outlets, prominent individuals and coworkers roll out their April Fools’ Day pranks and jokes this Tuesday, we saw the convincing,... read more

This Brand Is Tickled Pink, Literally

This Brand Is Tickled Pink, Literally

Branding

The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at... read more

7 Fresh Ideas on How to Brand Your Business

7 Fresh Ideas on How to Brand Your Business

Branding

Image source Brand perception does matter. But what is more important is how you create and position that perception among your customers. Studies have shown that 75% of purchase decisions... read more

Prankvertising: Why Some Branded Prank Videos Work and Others Don’t

Prankvertising: Why Some Branded Prank Videos Work and Others Don’t

Branding

What would you do? So you’ve had a few drinks and you’re now working your way through a long list of songs to sing at your local karaoke bar. Suddenly,... read more

Why the White Label Test is so Important to Your Brand

Why the White Label Test is so Important to Your Brand

Branding

In a world where press releases are packed with overused words, brands have to work incredibly hard to distinguish themselves from one another. Consumers and customers can’t recall, remember, or... read more

THIS Is How You Do Brand Storytelling

THIS Is How You Do Brand Storytelling

Branding

One of the current buzz terms being bandied about by businesses today is that of “brand storytelling” – how brands can use storytelling to share their core values, win more... read more

Why You Should Minimize Your Brand’s Target Market

Why You Should Minimize Your Brand’s Target Market

Branding

Think you work with everyone? Think again. You need to know EXACTLY who your target client is in order to save money and time on your marketing. Learning about your... read more

Want an Awesome Business Card?  It’s Time for an Upgrade

Want an Awesome Business Card? It’s Time for an Upgrade

Branding

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You’ve got business cards, so why bother calling up a design firm to help you with a redesign? You hand them out, and people call in. It’s working. But, is... read more