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Branding

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5 Questions to Ask When Defining Your Personal Brand

5 Questions to Ask When Defining Your Personal Brand
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Your Vanity is Killing Your Brand

Your Vanity is Killing Your Brand

Branding

aka Vanity Metrics Are Worthless & Futile – Part 1: Twitter Pop Quiz: What’s worth more to your brand? A) 50,000 Twitter Followers with a .1% Engagement Rate? B) 2,000... read more

Personal Branding 101: What’s Your Story?

Personal Branding 101: What’s Your Story?

Branding

So you heard that you need to have a personal brand but you don’t have branding experience and the idea of promoting bragging about yourself brings up bad memories of... read more

Breaking Brand: What Great TV Can Teach Us About Branding

Breaking Brand: What Great TV Can Teach Us About Branding

Branding

Breaking Bad is back in the spotlight after nabbing 6 Emmy’s last week. It’s arguably one of the greatest dramas of its day, and is certainly the most entertaining lesson... read more

4 Undeniable Truths About Branding Your Website

4 Undeniable Truths About Branding Your Website

Branding

Website design is daunting, to say the very least. Even with a DIY program, you still must customize your company’s site enough to stand apart from other. Help from a... read more

What Does Your Headshot Say About You?

What Does Your Headshot Say About You?

Branding

If you’re using personal branding as a marketing strategy or to find a job, you need a headshot. Don’t know what a headshot is? A headshot is a (usually) professionally... read more

Word-of-Mouth: It’s About More Than Your Customers

Word-of-Mouth: It’s About More Than Your Customers

Branding

In a digital age, word-of-mouth advertising is about more than your customers! Most of us know that what people say about our business (staff, products, services) to their family and friends... read more

How To Make Visual Content The Key Weapon To Brand Marketing?

How To Make Visual Content The Key Weapon To Brand Marketing?

Branding

As it is rightly said, ‘A picture is worth a thousand words’, and when it comes to capturing the audience’s attention, you do not want to leave any stone unturned... read more

How to Create an Super Awesome Business Card

How to Create an Super Awesome Business Card

Branding

When was the last time someone handed you an awesome business card? It probably was a while back… all too often people create business cards for the sake of having... read more

Incongruous Branding: A Hidden Threat to Your Reputation

Incongruous Branding: A Hidden Threat to Your Reputation

Branding

A brand isn’t something that you make up. It’s something that you recognize, emphasize, and communicate. You don’t decide it, you identify it. It flows naturally from your company’s unique... read more

How To Humanize Your Brand in this Robotic World

How To Humanize Your Brand in this Robotic World

Branding

Business is all about relationships. You can have the fanciest, swankiest gadget or gizmo, or a five-star service, or a million and one competitive advantages, but if you don’t connect... read more

How to Build Buzz For Your Brand

How to Build Buzz For Your Brand

Branding

Building a buzz for yourself, your business and your brand might, initially, feel overwhelming and out of reach. How do you open that door to creating buzz? The key is... read more

How a Brand Protection Tool Can Protect Your Brand and Customers

How a Brand Protection Tool Can Protect Your Brand and Customers

Branding

Today, in the world of digital commerce, brands have a lot to worry about. You have counterfeiters, phishers, squatters and a slew of other types of cyberthieves all looking to... read more

Is This the Best Definition of an Expert?

Is This the Best Definition of an Expert?

Branding

Someone once said calling yourself an expert is not a very good idea – because an ex is a has been and a spurt is a drip under pressure! Old... read more

Localizing Slogans: When Language Translation Gets Tricky

Localizing Slogans: When Language Translation Gets Tricky

Branding

A slogan. It seems pretty straightforward. Translating a couple words or even a sentence shouldn’t be all that complicated, right? And yet we’ve seen countless examples of mistranslated slogans—from big... read more

Think Big, but Speak Simply About This

Think Big, but Speak Simply About This

Branding

As I work on another marketing campaign, I find myself circling back to the basics of creativity. Throw EVERY THING on the table. Leave no stone unturned. No idea is... read more