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How The Right Creative Helps You Win Business

How The Right Creative Helps You Win Business

Branding

Winning the right business from the right customer is all about making the right impression. In a face-to-face situation, you can establish chemistry and build a relationship with a prospect.... read more

Tracking The Holiday Hype: Who’s Excited About Halloween?

Tracking The Holiday Hype: Who’s Excited About Halloween?

Branding

At the beginning of September on a trip to the theme parks of Orlando, I spent a day in the Magic Kingdom. It was, of course, utterly magical – but... read more

The 10 Pillars To Creating a Personal Brand in a Digital World

The 10 Pillars To Creating a Personal Brand in a Digital World

Branding

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Ever Googled yourself? What did you see? Did you like your web “you”? That’s the only way some people see you today in a digital world. You are defined by... read more

The Problem With Your Brand Value And What You Should Do About It

The Problem With Your Brand Value And What You Should Do About It

Branding

The problem with brand value is really simple: no one agrees on it. The GE brand value, for example, in 2011, was variously estimated to be worth $30.5B, $42.8B, and... read more

6 Ways To Expand Your Personal Brand Beyond LinkedIn

6 Ways To Expand Your Personal Brand Beyond LinkedIn

Branding

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“If you want to land a job, you need to be on LinkedIn. Period!” How many of you have heard this advice over and over again? I’m sure by now,... read more

5 Things Moms Want To Stop Hearing From Brands

5 Things Moms Want To Stop Hearing From Brands

Branding

For decades, brands have grouped moms together as a single target audience and have assumed that they all think the same way, feel the same way, and go through the... read more

It’s A Brand New, Brand YOU, Visual World

It’s A Brand New, Brand YOU, Visual World

Branding

It’s a visual world and images touch us in a direct, visceral way unlike text can alone. They make us happy, they make us laugh, they make us inspired —... read more

Apple's Brand Value Has Increased 1500% In The Last 10 Years

Apple’s Brand Value Has Increased 1500% In The Last 10 Years

Branding

Apple Inc with its most recognizable brand and logo has been once again named the most valuable brand in the world – beating other popular rivals including Google, Coca-Cola and... read more

How To Create Buyer Personas For Your Business

How To Create Buyer Personas For Your Business

Branding

If you aren’t considering buyer personas in your landing pages, you could be missing a significant opportunity for customer engagement. A buyer persona is a fictional representation of the qualities... read more

A Brand New You!  Discovering the Power of Your Personal Brand

A Brand New You! Discovering the Power of Your Personal Brand

Branding

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We all love brands. From the shoes on our feet to the purses on our shoulders, we spend quality time with our favorite brands.  We’re intentional about wearing and pairing... read more

Color Management: The 23 Top Tools Used by Advertising Studios

Color Management: The 23 Top Tools Used by Advertising Studios

Branding

Color management brings predictability to the studio, eliminates guesswork during retouch operations,  increases the productivity and efficiency in the studio and is a key tool in the print ad production process. But... read more

How A Personal Brand Can Help Reimagine Your Future

How A Personal Brand Can Help Reimagine Your Future

Branding

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Last week at a gathering of CMOs, I had the chance to meet Dorie Clark, an impressive whirlwind of an overachiever. Strategy consultant, author, media consultant, professional speaker, former communications... read more

Increase Your Brand's ROI By Combating Online Counterfeiting

Increase Your Brand’s ROI By Combating Online Counterfeiting

Branding

The threats to your digital brand are increasing every day. Threats from violating PPC (Pay Per Click) ads and cyber squatters of all types are all out to divert traffic... read more

How To Brand A New Product Or Service To Win The Right Business

How To Brand A New Product Or Service To Win The Right Business

Branding

When you’re preparing to launch a new product it’s natural to think about new branding to reflect your investment in development and aspirations for success. The key is to develop... read more

Best practice brand portfolio management

A Beginner’s Guide to Brand Portfolio Management

Branding

This week I want to share some ideas with you that were prompted by a client’s question. I was recently asked about brand portfolio management and what to do to... read more