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Branding

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How Brands are Taking Social Responsibility by Stepping Up and Reaching Out

How Brands are Taking Social Responsibility by Stepping Up and Reaching Out
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Case Study: How One Tech Company Used Humor to Launch a New Brand

Case Study: How One Tech Company Used Humor to Launch a New Brand

Branding

In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard... read more

6 Steps To A Comprehensive Brand Strategy

6 Steps To A Comprehensive Brand Strategy

Branding

Despite what a lot of newbie entrepreneurs, businesses and even some mediocre corporations seem to believe, your brand is not determined by a logo, no matter how stunning it is... read more

Measuring ROI: Understanding the True Value of Digital Touch Points

Measuring ROI: Understanding the True Value of Digital Touch Points

Branding

“Don’t find customers for your products, find products for your customer” – Seth Godin The ‘digital era’ that everyone keeps talking about places consumers on a pedestal – as they’re... read more

Are Content & Brand Marketing Merging?

Are Content & Brand Marketing Merging?

Branding

According to Retail Research some 250 retail brands have gone out of business in the last five years. These kinds of statistics are enough to sharpen the focus of any... read more

Brand Loyalty and The Millennial Mom

Brand Loyalty and The Millennial Mom

Branding

Brand loyalty is always on marketers’ radar, especially when their target audience is moms. Once a brand gains a new customer, how do they grow and maintain this brand loyalty?... read more


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Why Social Media is the Key to Unlocking Brand Loyalty

Why Social Media is the Key to Unlocking Brand Loyalty

Branding

Social media is the best opportunity today for businesses to build brand loyalty and influence perception among their target audiences. Americans on average spend more than 3 hours a day... read more

6 Ways to Manage Your Personal Brand in 5 Minutes Per Day

6 Ways to Manage Your Personal Brand in 5 Minutes Per Day

Branding

Let’s be honest, trying to find balance between our careers, friends and family, and personal branding is a lot of work. However, managing your personal brand doesn’t have to be... read more

Should Your Products be Born in the USA? The Power of “Made in America” Branding

Should Your Products be Born in the USA? The Power of “Made in America” Branding

Branding

The Fourth of July is a sensory holiday: a day that evokes images of red, white, and blue; conjures the smell of cookouts;  awakens our inner USA-chanting patriot; and reminds... read more

Cadbury Silk’s #SilkUp Engages Fans With Interactive Conversations And Personalized Video Invites

Cadbury Silk’s #SilkUp Engages Fans With Interactive Conversations And Personalized Video Invites

Branding

Cadbury Silk, the premium Cadbury version by Mondelez International owned Cadbury India, has been on an active engagement spree with the Silkaholics in the country, for the launch of its... read more

Finding the Brand Positioning Sweet Spot

Finding the Brand Positioning Sweet Spot

Branding

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Managing a B2B brand isn’t easy. In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research, they named three major challenges: Resources:... read more

Personal Brands: Appreciation and Relationship Building

Personal Brands: Appreciation and Relationship Building

Branding

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We know that appreciation that is seen as fake or manipulative is not received as appreciation at all. That fact, most all of us get. Yet, what also happens is... read more

Brand Disconnect: Why Fast Food Consumers Aren’t Lovin’ It

Brand Disconnect: Why Fast Food Consumers Aren’t Lovin’ It

Branding

In today’s rapidly-changing fast food industry, some consumers are hungry for healthier food options while others only care about taste. Bigger isn’t always better. That’s why McDonald’s burgers were just... read more

Making Sure Your Brand Extension Makes Sense

Making Sure Your Brand Extension Makes Sense

Branding

Almost a year ago, we wrote an article stating that licensed products should be a logical extension of your brand. In the past couple of months, we have started seeing... read more

Safeguarding Brand Visibility on Social Networks

Safeguarding Brand Visibility on Social Networks

Branding

Facebook, Twitter and LinkedIn are all public companies, and as such, their primary objectives are to return profits to their shareholders, not drive visibility for the brands that have developed... read more

Why You Should Brand Yourself

Why You Should Brand Yourself

Branding

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Personal branding is about honing your skills, narrowing your focus, and clearly understanding what you’re passionate about. Branding is not just about you being better than your competition. It’s about... read more