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The Complete Guide to Personal Branding

The Complete Guide to Personal Branding
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How Louis Philippe’s Online Lifestyle Magazine ‘The Label’ Helped Build Its Brand Equity

How Louis Philippe’s Online Lifestyle Magazine ‘The Label’ Helped Build Its Brand Equity

Branding

Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60’s when the brand was... read more

From Fitness Website To Full-On Lifestyle Brand

From Fitness Website To Full-On Lifestyle Brand

Branding

Fitness businesses are booming these days. With so many health and fitness websites popping up, standing out among your competitors is key. Gone are the days of offering only basic... read more

How Nonprofits Can Harness the Power of Storytelling [Video]

How Nonprofits Can Harness the Power of Storytelling [Video]

Branding

Vanessa Chase of The Storytelling Non-Profit recently joined us for an episode of Bloomerang TV. She shared her advice for nonprofits who want to improve their storytelling abilities, as well... read more

Personal Brands : 3 Ways to Avoid the Drama

Personal Brands : 3 Ways to Avoid the Drama

Branding

Popular expressions, proverbs or sayings said in Spanish are known as dichos. A popular dicho is “guardar el drama para su mama”. Translated that means “save the drama for your... read more

BOGO Personal Branding

BOGO Personal Branding

Branding

I provided coaching for job search and personal branding last week to a very experienced executive in a small, contracting and youth obsessed industry. The executive knows he needs to... read more


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Generation Youth: The Baby Boomers And Everyone Else

Generation Youth: The Baby Boomers And Everyone Else

Branding

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In 1963, Pepsi-Cola kicked off a TV, radio, print and billboard campaign that made advertising history. Pepsi showed young people motorcycling, skiing, surfboarding, flirting. The product itself was barely described... read more

Brand Buzzword of the Week: Trust

Brand Buzzword of the Week: Trust

Branding

A couple new studies have surfaced regarding consumer trust in brands. The first set of research from Crowdtap and Ipsos found that millennials almost always trust user-generated content (UGC) over... read more

Coke Kills the Press Release for Brand Storytelling -- Should You?

Coke Kills the Press Release for Brand Storytelling — Should You?

Branding

If ever there was a mature industry, cola drinks would have to be it, right? After all, whatever market share Coca-Cola doesn’t have is owned by Pepsi and around the... read more

How Your Brand Plays a Role in Client Retention

How Your Brand Plays a Role in Client Retention

Branding

Internet marketing, social media and the integration of technology with daily life experiences have all altered the way that customers interact with brands. It’s no longer enough for businesses to... read more

Getting Back to Basics: Branding 101

Getting Back to Basics: Branding 101

Branding

Recently, we were asked by a long-term client to help them reposition their brand in the marketplace. 2014 is a milestone year for the firm as they introduce significant process... read more

3 Reasons The Honey Maid #Wholesome Campaign Is Much More Than An Ad

3 Reasons The Honey Maid #Wholesome Campaign Is Much More Than An Ad

Branding

You may or may not be aware of the most recent Honey Maid advertisement, but the 30-second spot featuring the hashtag #thisiswholesome lasted far more than it’s 30-second media buy…it’s... read more

The Selfie Obsession: Did Samsung Go Too Far?

The Selfie Obsession: Did Samsung Go Too Far?

Branding

Listen, I’ve been taking selfies since way before they were cool. When I traveled through Australia, New Zealand, and Fiji as part of a study abroad trip in 2004, I... read more

Influencers: Choose Brand Associations With Caution

Influencers: Choose Brand Associations With Caution

Branding

Building influence online and offline is hard work. At the center of becoming influential, is the ability to earn trust within your community. This trust becomes the catalyst for getting... read more

What Is Your Brand Saying?  The Answer May Shock You!

What Is Your Brand Saying? The Answer May Shock You!

Branding

Quick… Think about your business’ brand.  You probably have a very clear picture of what you want people to think when they think about your business.  But does that picture... read more

Social Justice: Lammily and the Millennial Impact on Brands

Social Justice: Lammily and the Millennial Impact on Brands

Branding

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If you are plugged into social media and/or women’s issues, you have probably heard of Lammily, the doll created by Nickolay Lamm as an answer to the mythic proportions of... read more