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All Branding Articles - Page 2
3 Campaigns from DirecTV that Have Helped the Brand Become Synonymous With Hilarity

3 Campaigns from DirecTV that Have Helped the Brand Become Synonymous With Hilarity

Branding

According to Nielsen, funny ads resonate better with audiences, so we’ve seen brands give it their best shot at creating laughable commercials and online videos, many of which have gone... read more

Cheap, Freebie “Design” Tools Are Not Really About Design At All

Cheap, Freebie “Design” Tools Are Not Really About Design At All

Branding

Pin it! They’re slick. They’re cheap. Their sales pitches look convincing. And there are some very well-respected people promoting their services. But they have absolutely none of the virtues of... read more

Customizing Your Careers Page to Match Your Talent Brand

Customizing Your Careers Page to Match Your Talent Brand

Branding

The world of recruiting is often seen as job seekers marketing themselves as the “perfect” applicant for a position. However, in the HR world, it is not just applicants who... read more

The Complete Guide to Personal Branding

The Complete Guide to Personal Branding

Branding

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When you’re searching for a job, personal branding matters. When you have a job and want to keep it, personal branding matters. Basically, if you want to be seen as... read more

Reputation Management: Maintain Awareness of Your Brand

Reputation Management: Maintain Awareness of Your Brand

Branding

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Professionals in a variety of industries face constant threats to their online reputations. Attacks can come from numerous sources, and can have a resoundingly negative impact if left unchecked for... read more


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Inconsistent Branding: A Recipe for Disaster

Inconsistent Branding: A Recipe for Disaster

Branding

You know it’s happened to you. You’ve chomped down on a Big Mac (or, if you are like me and abhor fast food insert your favorite mass packaged good) only... read more

What Came First in Business, the Story or the Deed?

What Came First in Business, the Story or the Deed?

Branding

Bloomberg Businessweek published an article by Ty Montague back in September, “Is Your Company a Storyteller? Or a Storydoer?” After a quick scan, I determined the piece focused on storytelling... read more

Branding Strategy As Your Secret Marketing Weapon

Branding Strategy As Your Secret Marketing Weapon

Branding

Image source Marketing without branding is like fishing without a hook. You’ll be distributing your message, sure. You may see results in the forms of sales closed and new customers.... read more

What’s in a Domain Name Extension?

What’s in a Domain Name Extension?

Branding

Registering your domain name is normally one of the first steps taken when starting a new website. Once you have chosen your business or website name, you can easily check... read more

Personifying Your Brand: The Use of Brand Mascots on Social Media

Personifying Your Brand: The Use of Brand Mascots on Social Media

Branding

One social media marketing strategy that has grown in popularity is the use of fictional brand mascots to personify brands. But are brand mascots effective tools on social media, and... read more

Branding vs Banding

Branding vs Banding

Branding

Which one of the 1000 messages that reached you today changed your life? Driving into Chicago to give a presentation last week, I was met with bumper to bumper traffic... read more

The Elements Of Good Branding

The Elements Of Good Branding

Branding

Contrary to what most people believe, starting a business does not have to be a daunting stressful task. For a smooth start, adequate planning and preparation are crucial and one... read more

How Louis Philippe’s Online Lifestyle Magazine ‘The Label’ Helped Build Its Brand Equity

How Louis Philippe’s Online Lifestyle Magazine ‘The Label’ Helped Build Its Brand Equity

Branding

Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60’s when the brand was... read more

From Fitness Website To Full-On Lifestyle Brand

From Fitness Website To Full-On Lifestyle Brand

Branding

Fitness businesses are booming these days. With so many health and fitness websites popping up, standing out among your competitors is key. Gone are the days of offering only basic... read more

How Nonprofits Can Harness the Power of Storytelling [Video]

How Nonprofits Can Harness the Power of Storytelling [Video]

Branding

Vanessa Chase of The Storytelling Non-Profit recently joined us for an episode of Bloomerang TV. She shared her advice for nonprofits who want to improve their storytelling abilities, as well... read more