Branding
How the Psychology of an ‘Active’ Company Logo Can Give You the Edge
In language, in life, in business we can be divided into two camps – the active and the passive. Human beings naturally like to divide things, and create associations. For... read more
Police Break Up Brand Warriors for Star Wars and the Doctor
One of the great things about the entertainment industry is how easy it is for its customers to become die-hard brand enthusiasts. There are groups formed in the real world... read more
Oooh, Burn! Abercrombie Puts The Pain Back In Product Branding
Effective branding is, and always has been, an exercise meant to set a product apart from its competitors. Ranchers burn symbols onto cattle with a hot iron cast to declare,... read more
Tour Operator Logos: The Value of Creating a Good Logo
1A logo is an essential part of your business branding plan. You might be a small activity operator in a coastal beach town, but that doesn’t mean you don’t need... read more
Cadbury Dairy Milk India Scores With The Shubh Aarambh League This IPL6
Almost all brands with a decent social media presence have at some point leveraged the ongoing sixth season of the Indian Premiere League. While some being the sponsors have had... read more
How charity: water Revolutionized Non-Profit Branding
1Last week, I had a meeting with a new client who operates a successful and fast growing non-profit. His organization’s momentum has been steadily building over the last five or... read more
Do You Have a Brand?
This is a quiz. What’s the best definition of “brand?” 1. Noun – A type of product manufactured by a company under a particular name. Verb – Mark with a... read more
7 Steps for Better Branded Journalism
I don’t pretend to be a savvy shopper, but when I dive wallet-first into the clearance section at The Gap, I tend to stock up on accessories in my favorite... read more
What Does Your Business Card Say About You?
Business cards are a necessity to anyone looking to advance and extend their network. Everyone should have a business card because they act as a reminder to your contacts about... read more
Review of Mention, a Great Alternative to Google Alerts for Brand Monitoring
1Back in April 2012 I wrote about how Google Alerts had pretty much stopped working for me. Recently, they clearly tweaked something, because Google Alerts are working better, as Danny... read more
Response To People Who Hate The Term “Personal Branding”
1I’m always surprised at the vehemence with which people say they hate the term “personal branding.” “I’m not a brand, I’m a person!” they demand. Except you are. As Kyle... read more
5 Effective Brand Building Strategies to Attract Customers
Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity... read more
5 Tips For Successful Branding
2One of the most decisive factors of whether or not your startup business is going to succeed lies in the creation of your brand. Your company’s brand can be many... read more
Could Your Online Reputation Be Driving Customers Away?
Business owners are forced to take notice of things that affect their sales. Whether the impact is positive or negative, evaluating the impact allows a business person to understand how... read more
Have You Taken Your Brand As Far As It Can Go?
We’ve written before about a common trap many challenger brands fall into: to compete with the Goliath in the industry, they feel the need to focus on the ways in... read more
