Every business nowadays has a website but not every one of them gets the same amount of traffic. Only the ones that attend to branding elements and visitor engagement receive maximum torque. Sadly, not every business owner knows how to do so. Interestingly, here are some points that can help you to improve branding and engagement on your website;
Connect promotions and discounts with website
Every business tries to lure target audience through different means. Discounts, surprise deals and promotional offers are usually employed by businesses all over the world to entice customers into making purchases. Linking a discount to your web address is smart thing to do as it will introduce customers to your web platform and bring fresh traffic. You can also accomplish the same through social media profiles like many global brands do.
Login through Facebook or Twitter
Offer login through Facebook and Twitter to make sure your customers don’t shy away due to the hype surrounding sharing of personal information. Both are popular social media platforms and have global appeal. Offing login through Facebook or Twitter serves two purposes; firstly, customers uncomfortable in sharing personal information are more likely to explore further; secondly, your business gets the confirmations you are looking for. It’s a win-win situation for both parties.
Related Resources from B2C
» Free Webcast: Strategic Thinking: Social Media + Social Business Strategy
Flaunt your famous business partners
People are full of apprehensions when they visit a new website. The first thing a website has to do is make the visitor comfortable and gain trust. Presence of big brand names is a psychological reassurance to first time visitors subconsciously scrutinizing the platform. So, if you are an online clothing store dealing in Gap, Adidas and Puma, then, flaunt your business associations with them. If you have offered services to any popular brand name, tell the same to your visitors. However, make sure you don’t lie.
Focus on Contact Us and About Us page
If your website is impressive and has scored with first time visitor, then, he will probably head for ‘contact us’ or ‘about us’ page to gain further insight about company, contact information, policies and business objectives. Even though both pages are hailed as business critical, website owners don’t pay much attention to them in terms of branding. So, the point is ‘tend both the pages with extreme care’. For websites that look forward to business partnerships, this is extremely critical.
Just having a website is not enough in present scenario; you need to pay attention to make it churn benefits for your business. Above points can improve overall website experience and give desired business torque but they are not the only ones.
There are plenty more, and you only need to keep looking for them!
Your experiences, suggestions and thoughts are welcome in the comments section.
Here is another post from me related to creating long-lasting web brands.