Does it seem as if the retail industry gets a little confused about which holiday we’re celebrating? Do people really buy snowflake cookie cutters or pre-lit trees while picking up their Halloween candy? Probably not, but by October most businesses are well into the holiday promotional swing of things, and most consumers are thinking about the holidays.
Is your business ready for the holidays? If not, here are some trends, ideas, and strategies to help you start singing a catchy holiday promotional tune:
- Here’s a tip. There are many opportunities during the holiday season to showcase your company’s expertise via a tip that your customers or clients can use. For example, if you are a financial adviser, offer tips for staying within a budget this holiday season. Tips for reducing stress and staying fit are also big winners. You can also use these tips as story ideas for local news or trade media. At Global Language Solutions, we use the holiday season to highlight traditions, superstitions, and celebrations around the globe and across cultures.
- It’s better to give than to receive. Many companies will donate to charities toward the end of the year. If your company is going to do so, make an event of it – for example, host a celebration and give a percentage of proceeds from that night to a non-profit. Or, if your company gives out gifts to clients or customers, consider sending a note showcasing your organization’s philanthropic endeavors. At GLS, we donate in-kind language services to many local and global non-profits. We share this culture of giving and help promote the non-profits at our website, in our monthly newsletter, and via social media.
- Offers and promotions. Do you offer your clients or customers special discounts during the holiday season? Now is the time to set up your holiday campaign – from QR codes to drafting your social media plan. Be sure to attach roll-out dates with your plan.
- Keeping with tradition. And, of course, traditional ‘season’s greetings’ in the form of an email, card, or present help your customers, contractors, and employees know you appreciate them. Use an image that ties your brand or service to a holiday theme. For example, we prefer globe-shaped ornaments and holiday wishes in multiple languages.
Even if you are not ready to plan your holiday menu or head to the store for gift ideas, it is time to kick the holiday promotion machine into action.