Epic Steve Jobs Video On Brand Building

I love this video.

It is short. It is simple. And it is relevant to anyone who is trying to build a business, whether it be as a self-employed consultant, manager of a business unit or CEO of a large company.

For those who think that the rebuilding of the Apple business / brand does not apply to them, watch how seamlessly Steve Jobs talks about other categories including Milk and Shoes in the context of branding.

Brilliant.

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