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Emotional Branding Strategy: Using Edgy Humor to Position a Brand

Branding

It’s a harsh world that we live in, and all the public wants is to have some respite from the constant torrent of negativity that is thrown at them in TV promotion day-in and day-out…right? Wrong. When it comes time to position a brand for success, the best emotional branding strategy is almost always to crank up the negativity to 11. But how do we do this without alienating our audience with our marketing brand strategy? We use humor in advertising to disguise it.

In this three-minute emotional marketing lesson video, I will show how the world’s best advertisers turn very negative emotions into delightfully charming emotional brand strategy.  Learn how master marketers use guilty pleasure in brand strategy development.

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