Do Mobile Websites Increase Brand Loyalty?

Mobile siteThere might be an added bonus to having a mobile site developed for your business. According to an article on E-Commerce Daily today, it’s possible mobile sites can encourage deeper brand loyalty in your customers.

The article notes: “From fast food chains to big box retailers, every smart brand has a mobile-optimized website these days, and for many companies mobile web stands apart from other digital initiatives. Although mobile applications are typically reserved for loyal users, companies can also enrich their mobile websites to enlist a new group of engaged consumers.”

Bryan Laurienti, co-owner of BBB Systems suggests, “To ensure you’re able to reach as many customers as possible, it’s crucial your mobile site incorporates everything a user could do on a desktop, but in a more concise and easy-to-access format.”

No matter where your mobile site traffic is coming from, whether it’s search, email, or direct, the article states, it’s important that you make sure everything they’re viewing has been mobile-optimized. Otherwise, your prospective customers could get frustrated, which can decrease brand loyalty.

It’s recommended that “brands should leverage next-generation HTML5 mobile web capabilities to deliver users a more engaging mobile web experience. To place themselves ahead of the competition, brands should incorporate advanced features supported by HTML5 including higher resolution image galleries with the ability to zoom in, easier product navigation and advanced shopping carts with overlays to provide consumers with increased functionality while delivering faster speeds.”

We want to know: Do you think mobile sites increase brand loyalty?

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