Three of the “Big Movers This Week” on Media Logic’s Retail Social Juice Index (RSJI) successfully relied on photos – which can generate twice the engagement of other posts, according to Facebook – to connect with loyal fans.
Swatch, a top mover for two consecutive weeks, sure knows how to encourage engagement among likers. The watch and jewelry maker once again added artistic shots to its Facebook album (shown above): “Swatch Fan Pictures on Instagram part 2.” By adding only three images to the album, the brand tripled its RSJI number thanks to fan comments, shares and likes. Similarly, Bulgari scored big this week with photo sharing. The brand took advantage of Awards season, sharing images of celebrities sporting Bulgari jewelry at the Goya Awards, Spain’s equivalent to the Academy Awards. Likers from around the world liked, shared and commented on the fan community’s opinions on celebrity style choices. Additionally, PetSmart announced that February 20th was “Love Your Pet Day!” and requested that likers post pictures of “the pet that is the love of your life!” The status update received thousands of likes and hundreds of shares and comments. … But what really gave the brand an edge were the hundreds of likers who shared snapshots of the dogs, cats and other pets closest to their hearts on PetSmart’s Facebook wall!
Costco earned the top-moving spot of the week when a scam resulted in thousands of wall posts on its Facebook page. The scam – which was not run by the retailer – claimed that Facebook likers, who shared the link and thanked the brand, would receive a gift card for $500. Though some Facebook users took to the wall to deem the giveaway “phony,” many clicked, shared and thanked the brand hoping to receive the Costco gift card. Strangely enough, Costco didn’t set the record straight or deny affiliation with the scam.
Cabela’s earned a 112 point spike on the RSJI to round out the “Big Movers This Week.” A simple question got loyal Cabela’s fans voicing their opinions of where the outdoor brand should expand next. Its status read, “In your opinion where should the next Cabela’s retail store be built?” The post generated thousands of comments and hundreds of likes and kept likers talking throughout the day, vying for their location to be the next home to a Cabela’s store!
Does your brand know how to get fans talking?