As a professional you need every possible advantage to succeed in business.
If you showcase your skills and knowledge today online, using available social media tools, you expand your brand and build your business opportunities on the web.
The favorable conditions of the Internet allow you to reach an audience far beyond an existing storefront, with no geographic barriers.
A global audience of potential clients or customers is ready to respond to your digital brand stamp and without one it’s impossible to make an online impression.
Make a digital imprint with your brand in 4 easy steps:
Get found. Get recognized. Get connected. Get networked.
Are you ready to get FRCN busy?
Step 1: Get FOUND
Your digital brand stamp starts with brand YOU! You must be searchable and findable to be able to do business on the web. Once others are able to locate you, you can begin to expand your digital footprint.
Learning how to use search optimization (SEO) tools to position yourself is crucial for you to take advantage of the power of presence online.
Are you currently searchable and findable by your prospective clients or customers?
Your name, business name, brand statement, logo and unique identity are all part of your digital brand stamp. If you haven’t yet established or positioned your brand or yourself within the global marketplace, this is the first step to making your initial digital brand impression.
Step 2: Get RECOGNIZED
Recognition comes with establishing your online identity and growing your brand reputation with a consistent web presence. Provide a reason for others to want to get to know you and establish a powerful presence by being trustworthy and likable.
How do you want others to perceive your brand?
We help our clients build a solid structure (website or blog) to make a positive first impression online.
Once you have established your unique presence, it is time to begin making a serious brand impression.
You can do this by setting up a digital hub or home base, where you invite others to visit. Either a blog or a website can help you to become more recognizable. Once you have established your hub, it’s time to build upon your social media strategy.
Step 3: Get CONNECTED
When others are able to find and recognize you online, you are ready to begin building relationships. Think about where you can find your potential customers on the web and where you should stamp a positive brand impression.
Do you know where your prospects, customers and clients exist within the global marketplace?
We help our clients find, reach and connect with their audience through social networks and online communities.
As you find and get to know your online audience using social media, you stamp your global footprint on the worldwide Web. As your circle of friends, followers, and contacts increases, so do your business opportunities.
Step 4: Get NETWORKED
Online networking will contribute to your overall brand presence. It is crucial for evolving new connections into solid relationships. There are so many places online to exchange information, provide your expertise and lend your knowledge.
Are you ready to establish and build relationships online to benefit your business?
With Brand PR, we help our clients reach prospects and build relationships that matter, both online and offline.
Your networking challenge is to allow others to get to know you, like you and trust you and your brand – so much so – that they will want to do business with you and refer you. A 21st century social media strategy will force you to engage, interact and communicate in so many new ways. While you tap into the global knowledge and learning networks and become part of social or support communities, you have every opportunity to expand your brand online.