I am not a designer nor do I play one on TV. However, I have done my fair share of branding and have worked with many a designer and art director on logo design and creation.
And just as every word in a given brand’s tagline or slogan carries an inherent amount of weight, so too does the color of their respective logo.
I would bet the majority of consumers never realize the level of painstaking detail that goes into the creation of a logo. But as you will read and see below, every color carries with a different connotation that a brand/company hopes conveys the precise subliminal message they want it to for they more than likely have a whole lot of money riding on it.
Let me know what you think of this as I am very curious to see if you notice the color or colors of a logo and if so, do those colors affect you in any way?
Source: http://fr.locita.com
Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review, Steve Olenski is a freelance writer/blogger currently looking for full-time work. He has worked on some of the biggest brands in the world and has over 20 years experience in advertising and marketing. He lives in Philly and can be reached via email,Twitter, LinkedIn or his website.
The idea of psychology of color is a great one. For people designing websites, email marketing campaigns, etc. it’s something they can do and understand, without really having any graphic design skills.