Labels can be an extremely powerful tool for any business, and one that can be used to great effect for communication, brand building and solidifying connections between business owners and customers. Depending on how you use your labels, it can be possible to help utilize these simple products for improving your reputation and the relationships you share with your customers.
Labels can be used to a wide number of different ends, and depending on the specific nature of your business they can be more or less effective in achieving what your business needs in terms of results. But what should you bear in mind about your labels when using them for business purposes, and what kind of information should you be looking to include?
Choose a Clear, Simple Design
This perhaps seems pretty obvious, but it’s actually a really key point that you should bear in mind whenever you are using labels or choosing the best designs and styles to get printed. You need to think about design in a functional way first and foremost, before thinking about simply how it looks.
Related Resources from B2C
» Free Webcast: Strategic Thinking: Social Media + Social Business Strategy
The easiest, cleanest possible designs will usually be effective in communicating your messages in the most clear, user friendly way possible, and this often helps in making things a little easier to digest for those customers that eventually see and act on your label. Don’t fall for a design that’s too elaborate – keep it simple for best effect.
Present Your Business Name
Always make sure when you produce your labels that the business name is on them in an easy to read font and style that jumps out and grabs the attention of the person looking at it. You would be amazed how many business labels miss out simple but essential elements like the business name, and it is important that you think also about how this will look and how it will be sized on the label against the other text.
The business name should always be in a clear, bold font that is easy to read and looks plain enough for your customers to notice. After all, if your text can’t be read there’s little chance of getting your message through.
Don’t Forget Your URL
In this day and age, it’s pretty much essential for most businesses to have a web presence. If you don’t believe this is the case for your business, you’re probably not thinking about everything the web can do for you – you’re almost certainly missing a money-making trick.
If you don’t have a website, get yourself set up as quickly as possible and make sure that your web address is displayed in a visible location, prominently on the label that will show your customers exactly where they can find out more information about your business. The URL is probably as important, if not more so than your actual business name, so get it on that label from the very beginning for best results.
Contact Information Is Key
Along similar lines the contact information you put on your labels are extremely important if you’re looking to make an impression, and no label could ever work for your business if it didn’t have some indication of how those that see it can get in touch with your business.
Email and telephone are now the bare minimum, and with the advent of social networking more and more businesses are now choosing to share Facebook, Twitter and other profile details to help make those essential connections with their customers and prospects.
Don’t Label Spam
When using labels to promote your business and communicate with your customers it’s essential to make sure that you don’t overdo it. Labels are a tool best used sparingly, and by ‘label spamming’ you actually decrease the value of the messages each label shows to your customers.
Don’t damage your reputation with labels – make sure that you actually use your labels to best effect sparingly so that each sighting actually counts. Not only does this keep your message as potent as possible, but it will also help you save on the costs of consistent reprints of your custom labels – not to mention saving on paper.