Although influencers posses huge popularity, their mass appeal is usually not focused enough to spark true conversion among fans and followers. Advocates, on the other hand, although carry less social capital (the quantity and strength of their online following) are avid consumers, sharers and most importantly, possess a voice that is authentic and far reaching enough that other users are inclined to think and act positively in light of their recommendations.
Advocates act without incentives and passionately endorse your product or brand because they genuinely like you. To better understand the habits, behaviors and motivations of advocates, BzzAgent conducted a study to learn more about these powerhouse consumers.
A few of the study’s highlights include the findings that ‘brand advocates are 83% more likely to share information about a product than typical web users, 50% more likely to influence a purchase, and 75% more likely to share a great product experience and three times more likely to share product opinions with someone they don’t know.’
More information on brand advocates and BzzAgent’s study is provided below in their infographic.