7 Steps to Build Your Brand with Social Media

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” ~Tom Peters

In 1997, Tom Peters wrote an epic piece for Fast Company entitled “The Brand Called You”. 16 years later, these words still ring true. In fact, in today’s fiercely competitive economy, it is more important now than ever to define your personal brand, show the world how you’re unique and really sell yourself. With the proliferation of social media, we now have access to platforms and tools that empower us to showcase our identities, strengths, skills and talents to the world.

As a social media strategist, I’m often asked by those new to social how they should get started in leveraging social media to build their personal and professional brands. I’ve compiled 7 simple tips in a Slideshare deck based on my own experience and advice I’ve received from others over the years.

What else would you add to this list? Let me know in the comments below or on Twitter @cheesycons.

Discuss This Article

Comments: 2

  • Jaime Jay says:

    Thanks for the article Connie. I was researching social media branding for an article I’m writing and got sidetracked a little with your slideshare presentation. Made me think of a couple other things about social media branding over and beyond what I am covering today with regard to brand image and maintaining consistency. Thanks again for your inspiration.

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