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All Books Articles - Page 7
Start With Why: How Great Leaders Inspire Everyone To Take Action [Book Review]

Start With Why: How Great Leaders Inspire Everyone To Take Action [Book Review]

Books

Start with WHY by Simon Sinek It’s 1907. Samuel Pierpont Langley wants to be the first man to pilot an airplane. He’s well-funded by the War Department and he hires... read more

The Author Glaze Factor

The Author Glaze Factor

Books

The Author Glaze Factor The deer in the headlight look is common when authors hear the phrase “social media marketing.”  When the glaze factor settles in, the heels dig in... read more

12 Must-Read Books To Inspire Your Online Marketing

12 Must-Read Books To Inspire Your Online Marketing

Books

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Peter Drucker once described learning as “a lifelong process of keeping abreast of change.” And as the rules of marketing continue to change and evolve, staying on top and in... read more

Are You Providing Value-Added Service or Value-Unique Service?

Are You Providing Value-Added Service or Value-Unique Service?

Books

Do you know the difference between value-add and value-unique? Chip Bell recently sent me a copy of his latest book, The 9 1/2 Principles of Innovative Service. Within the first... read more

The Institute Way [Book Review]

The Institute Way [Book Review]

Books

Book Review - This month saw the publication of the much anticipated book ‘The Institute Way’.  The book promises to ‘Simplify Strategic Planning and Management with the Balanced Scorecard’. It certainly... read more


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KDP Quality Notices, Editing and Two Errors Too Many

KDP Quality Notices, Editing and Two Errors Too Many

Books

I recently came across a great blog post that an author did on her blog on the subject on KDP Quality Notices. Forget the fact that I had not heard... read more

The Essentials of Business Etiquette [Book Review]

The Essentials of Business Etiquette [Book Review]

Books

THE ESSENTIALS OF BUSINESS ETIQUETTE is the tenth book by Barbara Pachter. She is an internationally acclaimed writer on subjects relating to business. Her books are looked upon as the... read more

Wish You Had a Few Extra Hours in the Day? Hire an Author Assistant!

Wish You Had a Few Extra Hours in the Day? Hire an Author Assistant!

Books

Have you ever wished you had a few extra hours in the day to send out review copies to book bloggers, mail those prizes from your last giveaway that happened... read more

Promote Yourself: The New Rules For Career Success – Book Review

Promote Yourself: The New Rules For Career Success – Book Review

Books

Publisher: St. Martin’s Press – September 3, 2013 Pages: 272 pages ISBN-10: 1250044553 Some would argue that education or the piece of paper that you get from your college can... read more

Is Your Bias Costing You Book Sales? Can You Afford It?

Is Your Bias Costing You Book Sales? Can You Afford It?

Books

BIAS-a particular tendency or inclination, especially one that prevents unprejudiced consideration of a question; prejudice. (dictionary.com) Recently, I had a discussion with an author who writes in an area of... read more

Can You Learn to Be Successful?

Can You Learn to Be Successful?

Books

I’m behind in my reading. More than 30 unread books are sitting on my office shelves and another one joins their ranks almost every week. In an attempt to break... read more

Promote Yourself [Book Review]

Promote Yourself [Book Review]

Books

When I first heard the title of Dan Schawbel‘s new book — Promote Yourself (The actual full title is Promote Yourself: The New Rules for Career Success) I thought, uh... read more

10 Ebooks Internet Marketers Must Read in 2013

9 Ebooks Internet Marketers Must Read in 2013

Books

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As a professional dedicated to marketing on the internet, you know how important it is to hone your skills and stay up-to-date with the latest information. Internet marketing is constantly changing, and we’re... read more

Making Your Marketing and Your Brand “Contagious”

Making Your Marketing and Your Brand “Contagious”

Books

Social media has transformed the way companies and marketing organizations engage their customers, prospective customers, target audiences, and key stakeholders. Of course, the big challenge for marketers is to figure... read more

Are You Promoting Yourself as a Digital Marketer?

Are You Promoting Yourself as a Digital Marketer?

Books

I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. I don’t... read more