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All Books Articles - Page 5
Top 3 Tips For Next Generation Career Success [Book Review]

Top 3 Tips For Next Generation Career Success [Book Review]

Books

We are taught in school how to do today’s jobs instead of how to adapt to a changing world and acquire the new skills required to thrive tomorrow. Enter Dan... read more

How to Start Building Your Personal Brand Today

How to Start Building Your Personal Brand Today

Books

If you’re having trouble balancing long-term personal brand building and career development with the requirements of your day-to-day job, I have the perfect book for you. The ONE Thing: The... read more

7 Strategic Takeaways from The Science of Marketing

7 Strategic Takeaways from The Science of Marketing

Books

One of the reasons we love content marketing is that we can prove results for our clients.  It’s not like the old days where we had to get out Bacon’s... read more

How to Deliver a TED Talk: Book Review

How to Deliver a TED Talk: Book Review

Books

Authors: Jeremey Donovan Publisher: McGraw-Hill Professional - September 30, 2013 Pages: 208 pages ISBN-10: 0071831592 Price: Paperback: $14.06 Price: Kindle: $10.61 Book Review My first encounter of the TED kind... read more

The Modern Marketing Leader – A Manifesto

The Modern Marketing Leader – A Manifesto

Books

A couple of months back, my friend John Ellett gave me a copy of his book, ‘The CMO Manifesto‘ which I thoroughly enjoyed. The book is the outcome of 50... read more


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Seth Godin’s ‘Unleashing the Ideavirus’ – A Book Review

Seth Godin’s ‘Unleashing the Ideavirus’ – A Book Review

Books

Bakers had been baking ‘dosants’ for years, but it was the Dominique Ansel’s Cronut – the croissant donut – that captivated the world, spawned a mini-black market, and even sparked... read more

Ask the Author: Featuring Joanne Black, Author of Pick Up the Damn Phone!

Ask the Author: Featuring Joanne Black, Author of Pick Up the Damn Phone!

Books

How can you bring value to every sales interaction? The most important thing salespeople can do is commit to their craft. One way to refine skills and build mastery is... read more

Where to Get an Education in B2B Content Marketing

Where to Get an Education in B2B Content Marketing

Books

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing, and I can’t say enough good things about it. Truth is, as content marketing... read more

No More Typical Marketing Excuses: 3 Must-Have Social Media Marketing Books You Should Read Today

No More Typical Marketing Excuses: 3 Must-Have Social Media Marketing Books You Should Read Today

Books

Let’s face it; every company needs an effective online presence in today’s socially connected world.  Some companies view social media as a waste of time, while others simply remain skeptical... read more

Klout Matters: Book Review

Klout Matters: Book Review

Books

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Authors: Gina Carr and Terry Brock Publisher: McGraw-Hill - October 16, 2013 Pages: 240 pages ISBN-10: 0071827315 Price: Paperback: $13.39 Price: Kindle: $9.99 Book Review It is really difficult to... read more

Hashtags … Oh My … They Are Everywhere!

Hashtags … Oh My … They Are Everywhere!

Books

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You can’t avoid them. They are on your TV. They are in press releases. They are used in radio discussions, ads, even billboards. Blogs are loaded with them, not to... read more

How Much Can Indie Authors Realistically Make?

How Much Can Indie Authors Realistically Make?

Books

A good decision is based on knowledge and not on numbers ~ Plato Two friends have told me this week that they’re disappointed in the sales of their first book,... read more

How to Write Your First E-Book in 7 Easy Steps

How to Write Your First E-Book in 7 Easy Steps

Books

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Write an E-Book. It’s not as intimidating as it sounds. One of my clients, besides being enthusiastic and entertaining (it’s always more fun to work with someone who loves what... read more

Creative Confidence: Book Review

Creative Confidence: Book Review

Books

Creative Confidence : Unleashing the Creative Potential Within Us All Authors: Tom Kelly and David Kelly Publisher: Crown Business - October 15, 2013 Pages: 304 pages ISBN-10: 038534936X Price: Hardcover:... read more

“Goals Are for Losers?”  “Success Comes From Failure?”

“Goals Are for Losers?” “Success Comes From Failure?”

Books

According to Dilbert creator Scott Adams, the answers are “yes” and “yes.” You can read the full article in today’s Wall Street Journal – just click here. In this remarkable... read more