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Recommended Reads for the Loyalty Marketer

Recommended Reads for the Loyalty Marketer

Books

Ralph Waldo Emerson once wrote that our high respect for a well-read man (and I’ll add woman) is praise enough of literature. It also is evidence of the leadership value... read more

The Habits of Societies: The Power of Habit, Part 4

The Habits of Societies: The Power of Habit, Part 4

Books

In Part 1, we looked at some of the highlights and the key points from the first section (on individuals) of the book. In Part 2, we looked some of the stories... read more

The Habits of Societies: The Power of Habit, Part 3

The Habits of Societies: The Power of Habit, Part 3

Books

In Part 1, we looked at some of the highlights and the key points from the first section (on individuals) of the book. In Part 2, we looked some of the stories... read more

The Habits of Successful Organizations: The Power of Habit, Part 2

The Habits of Successful Organizations: The Power of Habit, Part 2

Books

In yesterday’s post, we looked at some of the highlights and the key points from the first section (on individuals) of the book. In today’s post, we’ll look at the second... read more

Book Review: The Gamification Revolution by Gabe Zichermann and Joselin Linder

Book Review: The Gamification Revolution by Gabe Zichermann and Joselin Linder

Books

In 2006, Nike was losing ground to New Balance and Asics. But the company’s share of the running shoe market jumped 10 percent in a single year. What happened? Nike+... read more

The Habits of Individuals: The Power of Habit, Part 1

The Habits of Individuals: The Power of Habit, Part 1

Books

One of the great things about road trips (when you’re not the driver) is that you can read. Of course, presuming you don’t feel sick when you read in the car, it’s... read more

Chapter 5 – The Commercialization of Everything: What Money Can[’t] Buy, Part 5

Chapter 5 – The Commercialization of Everything: What Money Can[’t] Buy, Part 5

Books

We’re now onto the last chapter of What Money Can’t Buy. Before we dig into its contents, let’s quickly review the other chapters. In the first chapter, we looked at things... read more

Chapter 4 - Corporate-Owned Life Insurance and Placebos: What Money Can['t] Buy, Part 4

Chapter 4 – Corporate-Owned Life Insurance and Placebos: What Money Can['t] Buy, Part 4

Books

We’re up to Chapter 4 in Michael Sandel‘s book, What Money Can’t Buy. To refresh your memory, in the first chapter, we looked at things like when it’s okay to jump the line.... read more

7 Tips for Successfully Finding Volunteer Book Reviewers

7 Tips for Successfully Finding Volunteer Book Reviewers

Books

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It’s the blessing and the curse of living in an increasingly interconnected world. Finding out what other people think of things is incredibly easy. As a shopper, this is helpful.... read more

Chapter 3 – Fairness and Inequality: What Money Can['t] Buy, Part 3

Chapter 3 – Fairness and Inequality: What Money Can['t] Buy, Part 3

Books

There were some intriguing things to think about in chapter 3 — let’s get right to it! For me, there were two important parts to the chapter. The first is the... read more

Lifehack: How to Write a Book and Actually Finish the Job

Lifehack: How to Write a Book and Actually Finish the Job

Books

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My dear friend Marcus Sheridan recently wrote a post lamenting that one of his biggest disappoints was an inability to finish a book he had started in 2013. Instead of... read more

Chapter 2 – Fines vs. Fees: What Money Can['t] Buy, Part 2

Chapter 2 – Fines vs. Fees: What Money Can['t] Buy, Part 2

Books

In the first post in this series, I chewed on the material from chapter 1 of Professor Michael Sandel’s book, What Money Can’t Buy. The first chapter was all about jumping the line (or... read more

Chapter 1 - When is it OK to Jump the Line: What Money Can['t] Buy, Part 1

Chapter 1 – When is it OK to Jump the Line: What Money Can['t] Buy, Part 1

Books

This past summer, I read a post from somewhere (I want to say that it was Farnam Street or Barking Up The Wrong Tree, but I’m not sure), that talked about “how” to... read more

The Only New Year’s Resolution You’ll Need to Keep

The Only New Year’s Resolution You’ll Need to Keep

Books

Have you ever wished you could write a book, perform on stage, travel the world or start your own business? Have you ever looked at someone doing something you admire... read more

Neuromarketing in Action: Book Review

Neuromarketing in Action: Book Review

Books

Neuromarketing deals with understanding how people respond to different stimuli and use these stimuli toward effecting a sale. Neuromarketing in Action highlights the problems in current marketing approaches and research... read more