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‘Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die’ by Eric Seigel [Book Review]

‘Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die’ by Eric Seigel [Book Review]

Books

Jane looked down at her belly and smiled. One year prior, she’d had no idea she’d now be pregnant. But Target knew in advance. Is life what happens when we’re... read more

5 Ways to Encourage Readers to Buy Books from Your Website

5 Ways to Encourage Readers to Buy Books from Your Website

Books

If you’re like most authors, you want to write your book more than you want to sell your book. Promoting books may not be your passion, but it is an... read more

5 Writing Tips for Finishing Your Book on Time

5 Writing Tips for Finishing Your Book on Time

Books

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The process of writing is uniquely personal. Therefore, there are many idiosyncratic habits that many authors cling to. That’s not what this article is about. These are breakthrough tips that... read more

Data Crus

Data Crush: Book Review

Books

Data Crush gives you the lowdown on what data abundance means for businesses. Access to unlimited data has proven most beneficial to businesses that found ways to capture and analyze it.... read more

Why I Wear a Purple Bracelet & Why You Might Want to Do the Same

Why I Wear a Purple Bracelet & Why You Might Want to Do the Same

Books

I have a confession to make… I am a bit of a complainer. And depending on who you ask, they might argue with the word “bit” in the statement above.... read more


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An Interview with Denise Lee Yohn, Author of 'What Great Brands Do'

An Interview with Denise Lee Yohn, Author of ‘What Great Brands Do’

Books

Do you know what great brands do? I first met Denise Lee Yohn in person when she spoke at the inaugural CXPA SoCal Local Networking Event in the fall of... read more

Entrepreneurs – You Get What You Give

Entrepreneurs – You Get What You Give

Books

BRANDido and friend, Merlin U. Ward is someone who walks his talk consistently giving in ways that are valuable to the recipient. As an entrepreneur, your personal brand and business... read more

How To Market a Book Like a Rockstar Without the World Wide Web

How To Market a Book Like a Rockstar Without the World Wide Web

Books

When I woke up this morning (after about 4 hours of sleep becasue the baby wanted to “play” at 1 am), I had no idea that I would be writing... read more

The Apple Experience: An Interview With Author Carmine Gallo

The Apple Experience: An Interview With Author Carmine Gallo

Books

Every month on Happy Customer, we interview the author of a best-selling book about customer service.  Most recently, we interviewed Carmine Gallo – a former journalist, communications consultant, Forbes columnist... read more

A Biological Take on Leadership

A Biological Take on Leadership

Books

Leaders Eat Last: Book Review Recently, I picked up a copy of Simon Sinek’s latest book, Leaders Eat Last. His first book, Start with Why, was a bestseller and his... read more

Recommended Reads for the Loyalty Marketer

Recommended Reads for the Loyalty Marketer

Books

Ralph Waldo Emerson once wrote that our high respect for a well-read man (and I’ll add woman) is praise enough of literature. It also is evidence of the leadership value... read more

The Habits of Societies: The Power of Habit, Part 4

The Habits of Societies: The Power of Habit, Part 4

Books

In Part 1, we looked at some of the highlights and the key points from the first section (on individuals) of the book. In Part 2, we looked some of the stories... read more

The Habits of Societies: The Power of Habit, Part 3

The Habits of Societies: The Power of Habit, Part 3

Books

In Part 1, we looked at some of the highlights and the key points from the first section (on individuals) of the book. In Part 2, we looked some of the stories... read more

The Habits of Successful Organizations: The Power of Habit, Part 2

The Habits of Successful Organizations: The Power of Habit, Part 2

Books

In yesterday’s post, we looked at some of the highlights and the key points from the first section (on individuals) of the book. In today’s post, we’ll look at the second... read more

Book Review: The Gamification Revolution by Gabe Zichermann and Joselin Linder

Book Review: The Gamification Revolution by Gabe Zichermann and Joselin Linder

Books

In 2006, Nike was losing ground to New Balance and Asics. But the company’s share of the running shoe market jumped 10 percent in a single year. What happened? Nike+... read more