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All Books Articles - Page 3
The Happiness Advantage: ‘Obvious’ Truths Uncovered

The Happiness Advantage: ‘Obvious’ Truths Uncovered

Books

If you are an avid reader, you no doubt have a few books on your ‘to read’ list that were published several years ago. I know I do. Whenever I... read more

Do the Math: Traditional vs. Self Publishing ? … That’s the Question!

Do the Math: Traditional vs. Self Publishing ? … That’s the Question!

Books

Ahh, times have changed—which publishing road does an author take today? With the Internet and today’s technology, traditional publishers are being turned on their heads, self and independent publishers have... read more

Leadership 2030: Book Review

Leadership 2030: Book Review

Books

Inventions, Innovations, and the resulting changes in consumer behavior constantly affect the global business environment. In our hyper-connected world, social and demographic changes in different continents shape how consumption will... read more

20 Powerful Ideas for Creating and Marketing Your EBook

20 Powerful Ideas for Creating and Marketing Your EBook

Books

Despite the multi-media temptations of Instagram, Pinterest and YouTube we still haven’t stopped wanting to consume a good book. It’s just that they come in digital formats as well as... read more

The Social Employee [Book Review]

The Social Employee [Book Review]

Books

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives,... read more

‘Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die’ by Eric Seigel [Book Review]

‘Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die’ by Eric Seigel [Book Review]

Books

Jane looked down at her belly and smiled. One year prior, she’d had no idea she’d now be pregnant. But Target knew in advance. Is life what happens when we’re... read more

5 Ways to Encourage Readers to Buy Books from Your Website

5 Ways to Encourage Readers to Buy Books from Your Website

Books

If you’re like most authors, you want to write your book more than you want to sell your book. Promoting books may not be your passion, but it is an... read more

5 Writing Tips for Finishing Your Book on Time

5 Writing Tips for Finishing Your Book on Time

Books

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The process of writing is uniquely personal. Therefore, there are many idiosyncratic habits that many authors cling to. That’s not what this article is about. These are breakthrough tips that... read more

Data Crus

Data Crush: Book Review

Books

Data Crush gives you the lowdown on what data abundance means for businesses. Access to unlimited data has proven most beneficial to businesses that found ways to capture and analyze it.... read more

Why I Wear a Purple Bracelet & Why You Might Want to Do the Same

Why I Wear a Purple Bracelet & Why You Might Want to Do the Same

Books

I have a confession to make… I am a bit of a complainer. And depending on who you ask, they might argue with the word “bit” in the statement above.... read more

An Interview with Denise Lee Yohn, Author of 'What Great Brands Do'

An Interview with Denise Lee Yohn, Author of ‘What Great Brands Do’

Books

Do you know what great brands do? I first met Denise Lee Yohn in person when she spoke at the inaugural CXPA SoCal Local Networking Event in the fall of... read more

Entrepreneurs – You Get What You Give

Entrepreneurs – You Get What You Give

Books

BRANDido and friend, Merlin U. Ward is someone who walks his talk consistently giving in ways that are valuable to the recipient. As an entrepreneur, your personal brand and business... read more

How To Market a Book Like a Rockstar Without the World Wide Web

How To Market a Book Like a Rockstar Without the World Wide Web

Books

When I woke up this morning (after about 4 hours of sleep becasue the baby wanted to “play” at 1 am), I had no idea that I would be writing... read more

The Apple Experience: An Interview With Author Carmine Gallo

The Apple Experience: An Interview With Author Carmine Gallo

Books

Every month on Happy Customer, we interview the author of a best-selling book about customer service.  Most recently, we interviewed Carmine Gallo – a former journalist, communications consultant, Forbes columnist... read more

A Biological Take on Leadership

A Biological Take on Leadership

Books

Leaders Eat Last: Book Review Recently, I picked up a copy of Simon Sinek’s latest book, Leaders Eat Last. His first book, Start with Why, was a bestseller and his... read more