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All Books Articles - Page 2
The Peacemakers by Olivier Blanchard [Book Review]

The Peacemakers by Olivier Blanchard [Book Review]

Books

It occurs to me that while I have been tweeting and Facebooking about this book for about a month now, the only place I’ve ever really explained why I liked... read more

Book Review: Creativity, Inc.

Book Review: Creativity, Inc.

Books

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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration By Ed Catmull Random House, 340 pages I hate business books because they are usually very... read more

Being Banned Ain’t What It Used to Be

Being Banned Ain’t What It Used to Be

Books

When he came into my office and said “Put it up here!” expecting a high-five, I knew sentiments about having a banned book in the Middle East had changed. I... read more

When Being A Freak Becomes A Badge of Honor

When Being A Freak Becomes A Badge of Honor

Books

(No, this isn’t turning into a book review blog – but I can’t resist this book! If you ever felt like you didn’t fit in or want inspiration to kick... read more

Create A Great Book Dedication In 4 Easy Steps

Create A Great Book Dedication In 4 Easy Steps

Books

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Introduction Finally, your book is approaching the finish line. And now you may be agonizing over the book’s final title, the cover design, the acknowledgement’s page, and the dedication. And... read more

Spin Sucks, the Book – A Great Resource for PR and Marketing Pros

Spin Sucks, the Book – A Great Resource for PR and Marketing Pros

Books

Gini Dietrich, the PR pro behind Arment Dietrich, Spin Sucks and Spin Sucks Pro, recently released “Spin Sucks: Communication and Reputation Management in the Digital Age,” a textbook of sorts... read more

Spin Sucks – Unless You Are a Tennis Ball

Spin Sucks – Unless You Are a Tennis Ball

Books

OK, spin can be your friend if you are a baseball (that was for Bill Dorman and Ken Mueller), basketball, football, golf ball…heck, even a bowling ball. Tennis is my... read more

Spin Sucks: Digital Communications, PR, and Marketing in a Nutshell (Review)

Spin Sucks: Digital Communications, PR, and Marketing in a Nutshell (Review)

Books

This past week I started reading Spin Sucks, the new book from my friend Gini Dietrich. Within two days of first picking it up, I found myself referencing the book... read more

A Review of Spin Sucks by Gini Dietrich

A Review of Spin Sucks by Gini Dietrich

Books

There is one thing you must know up front about Spin Sucks: Communication and Reputation Management in the Digital Age: This book was written for you, not for public relations... read more

Social PR Secrets [Book Review]

Social PR Secrets [Book Review]

Books

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. Coming in... read more

Are The Days of PR Spin Doctors Dead & Gone?  Ask Gini Dietrich.

Are The Days of PR Spin Doctors Dead & Gone? Ask Gini Dietrich.

Books

Her New Book, Spin Sucks, is out. Grab A Copy, Already! Move it! If you know me at all, you probably know that I’m a voracious reader. A complete bookaholic... read more

The Happiness Advantage: ‘Obvious’ Truths Uncovered

The Happiness Advantage: ‘Obvious’ Truths Uncovered

Books

If you are an avid reader, you no doubt have a few books on your ‘to read’ list that were published several years ago. I know I do. Whenever I... read more

Do the Math: Traditional vs. Self Publishing ? … That’s the Question!

Do the Math: Traditional vs. Self Publishing ? … That’s the Question!

Books

Ahh, times have changed—which publishing road does an author take today? With the Internet and today’s technology, traditional publishers are being turned on their heads, self and independent publishers have... read more

Leadership 2030: Book Review

Leadership 2030: Book Review

Books

Inventions, Innovations, and the resulting changes in consumer behavior constantly affect the global business environment. In our hyper-connected world, social and demographic changes in different continents shape how consumption will... read more

20 Powerful Ideas for Creating and Marketing Your EBook

20 Powerful Ideas for Creating and Marketing Your EBook

Books

Despite the multi-media temptations of Instagram, Pinterest and YouTube we still haven’t stopped wanting to consume a good book. It’s just that they come in digital formats as well as... read more