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All Books Articles - Page 2
A Refreshing Look at Customer Loyalty

A Refreshing Look at Customer Loyalty

Books

The teaser on the cover of The Effortless Experience promises “a business detective story…” Who doesn’t like a business book with a few bodies piled up in the first chapter?... read more

Do Facts Have A Half-Life?

Do Facts Have A Half-Life?

Books

Having been in the technology industry for the last 25 years, I’ve felt the need to be constantly learning just to stay current. When I was a developer, it was... read more

Mind Mapping for eBook Publishing: Becoming a Writer, Mapper, and Synthesizer

Mind Mapping for eBook Publishing: Becoming a Writer, Mapper, and Synthesizer

Books

In my last blog post, I wrote about how to use mind mapping to discover the reasons you would want to publish an eBook. Once you’ve established that, the next... read more

The Obstacle Is The Way: The Timeless Art of Turning Trials into Triumph

The Obstacle Is The Way: The Timeless Art of Turning Trials into Triumph

Books

“The impediment to action advances action. What stands in the way becomes the way.” — Marcus Aurelius This is the primary maxim of Ryan Holiday’s new book: The Obstacle Is... read more

The Peacemakers by Olivier Blanchard [Book Review]

The Peacemakers by Olivier Blanchard [Book Review]

Books

It occurs to me that while I have been tweeting and Facebooking about this book for about a month now, the only place I’ve ever really explained why I liked... read more

Book Review: Creativity, Inc.

Book Review: Creativity, Inc.

Books

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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration By Ed Catmull Random House, 340 pages I hate business books because they are usually very... read more

Being Banned Ain’t What It Used to Be

Being Banned Ain’t What It Used to Be

Books

When he came into my office and said “Put it up here!” expecting a high-five, I knew sentiments about having a banned book in the Middle East had changed. I... read more

When Being A Freak Becomes A Badge of Honor

When Being A Freak Becomes A Badge of Honor

Books

(No, this isn’t turning into a book review blog – but I can’t resist this book! If you ever felt like you didn’t fit in or want inspiration to kick... read more

Create A Great Book Dedication In 4 Easy Steps

Create A Great Book Dedication In 4 Easy Steps

Books

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Introduction Finally, your book is approaching the finish line. And now you may be agonizing over the book’s final title, the cover design, the acknowledgement’s page, and the dedication. And... read more

Spin Sucks, the Book – A Great Resource for PR and Marketing Pros

Spin Sucks, the Book – A Great Resource for PR and Marketing Pros

Books

Gini Dietrich, the PR pro behind Arment Dietrich, Spin Sucks and Spin Sucks Pro, recently released “Spin Sucks: Communication and Reputation Management in the Digital Age,” a textbook of sorts... read more

Spin Sucks – Unless You Are a Tennis Ball

Spin Sucks – Unless You Are a Tennis Ball

Books

OK, spin can be your friend if you are a baseball (that was for Bill Dorman and Ken Mueller), basketball, football, golf ball…heck, even a bowling ball. Tennis is my... read more

Spin Sucks: Digital Communications, PR, and Marketing in a Nutshell (Review)

Spin Sucks: Digital Communications, PR, and Marketing in a Nutshell (Review)

Books

This past week I started reading Spin Sucks, the new book from my friend Gini Dietrich. Within two days of first picking it up, I found myself referencing the book... read more

A Review of Spin Sucks by Gini Dietrich

A Review of Spin Sucks by Gini Dietrich

Books

There is one thing you must know up front about Spin Sucks: Communication and Reputation Management in the Digital Age: This book was written for you, not for public relations... read more

Social PR Secrets [Book Review]

Social PR Secrets [Book Review]

Books

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. Coming in... read more

Are The Days of PR Spin Doctors Dead & Gone?  Ask Gini Dietrich.

Are The Days of PR Spin Doctors Dead & Gone? Ask Gini Dietrich.

Books

Her New Book, Spin Sucks, is out. Grab A Copy, Already! Move it! If you know me at all, you probably know that I’m a voracious reader. A complete bookaholic... read more