Books
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Too Big to Ignore: The Business Case for Big Data by Phil Simon [Book Review]
According to Phil Simon in his latest book, Too Big to Ignore: The Business Case for Big Data, Big Data – done right – can yield superior information and insights... read more
Ctrl Alt Delete, by Mitch Joel [Book Review]
It’s not often that I enjoy a book so much that I feel compelled to write a book review. In fact, if you look back across my blog, I’ve just... read more
I Have a Strategy (No, You Don’t) by Howell J. Malham Jr. [Book Review]
Strategy… It’s a word that is so overused in the business world that it has almost lost its meaning. Everyone has a strategy… for everything. I wouldn’t be surprised to... read more
7 Things Readers Notice When Picking Up A Book
If you have any hope of having your book achieve financial and critical success, you must understand how your readers (your customers), view your book (your product) when they first... read more
Ctrl Alt Delete: Mitch Joel On Leadership, Sexy Marketing In A Digital Age [Video]
Its time for a new age and a new approach. Business “as usual” exists no more. As business owners, executives and upcoming professionals look to make sense of the current... read more
Got Lead Gen? A Book Review
Did you know there were rules about lead generation? I had no idea. All these years I’ve been stumbling around generating leads with no idea that I was supposed to... read more
What’s the 3-Step Process to Marketing Your Book?
What’s the 3-Step Process to Marketing Your Book? I’m often asked, ‘When is the ideal time to start marketing my book?’ It’s a good question, but let’s go a bit... read more
Book Review & Video: Social Media Marketing Tips from Author Amy Jo Martin
Which book on social media should a marketing director put on the desks of his or her company’s chief executive officer? Until recently, I would have recommended David Meerman Scott’s... read more
Why All Authors Need Target Practice
One of my favorite people, the late Stephen Covey, said, “If the ladder is not leaning against the right wall, every step we take just gets us to the wrong... read more
Mastering Monster Loyalty, Lady Gaga Style
With all the talk of understanding customers, it’s sort of amazing we haven’t had this discussion before. OF COURSE Lady Gaga is an ideal role model for anyone who wants... read more
5 Habits to Become an Effective Digital Leader [Book Review]
“With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever – we are all mini-digital celebrities... read more
Will Your Marketing Message Go Viral? Here’s How to Tell …
We keep hearing about videos that “go viral” on YouTube. Think of those funny cat videos, “United Breaks Guitars,” and the US Naval Academy stepping out “Gangnam Style. In his... read more
Authors, Judgment and Publishing Predators
What do you do when you’ve been “had” in the publishing game/maze? Who’s the book-buster you call in? Do you moan and groan that you’ve been screwed? Do you spend... read more
Book Review: Work Like A Spy
Work Like A Spy: Business Tips from a Former CIA Officer By J.C. Carleson Portfolio/Penguin, 192 pages There’s an industry blog called Agency Spy that purports to be “deep inside” your... read more
Where the Opportunities Lie in Digital Publishing
The digitization of our world seems to be inevitable, but there is more than the actual platform of books that is changing in the publishing world. You might hear that... read more
