Books
Book Review: The Marketing Agency Blueprint
If you’re in marketing, public relations, advertising, or a web design shop, Paul Roetzer’s The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms... read more
The Power of Commitment in Marketing
Get people to make a small commitment now in order to get them to make a larger commitment later. That’s the idea behind the commitment theory presented in Influence: The... read more
What Can You learn From a Small Town?
Turns out, quite a bit. The whole concept of having a marketplace is blurry today. It used to be — you sold stuff to your neighbors because they were the... read more
Finding Balance in the Always-On World
I picked up Erik Qualman’s Digital Leader expecting a very different experience from the one I got. Qualman is a thought leader on the transformative potential of social media whose... read more
Meet Chris Westfall and The New Elevator Pitch
Chris Westfall is the real deal. Take the time to get to know Chris and let his message help you. Chris shares his passion for helping YOU find your message... read more
Book Review: Content Rules
Content marketing is a fairly recent speciality within the field of strategic marketing. If you follow Mad Men of still abide by old school advertisement principles, marketers needed only craft... read more
She Takes On The World by Natalie MacNeil: Brilliant
A thin book with a pretty woman on the cover surrounded by clouds, “She Takes on the World” by Natalie MacNeil had me wondering what I was in store for... read more
He Wrote Ten Books So He Must Know His Stuff
Awhile back, an article came out that interviewed a pretty well-known person. Marketing advice was offered, I frothed and flumbled, and so it passed out of my mind. For the... read more
Why New Authors Who Want to Create Still Need Publishers
In just over a month’s time, I’ll be scoring another item off my “before I get to 40 bucket list” with the publication of my first book, Becoming THE Expert:... read more
Book Review: Getting Naked, A Business Fable
I suppose I should get this out of the way: Getting Naked IS NOT former Congressman Anthony Weiner’s soon-to-be-released tell-all about his obsession with over-sharing via his smart phone. Thankfully it has absolutely... read more
A Non-Profit’s Most Powerful Marketing Weapon: Its Story
This is a review of The Non-Profit Narrative by Dan Portnoy. Stories make the world go ’round. We all have stories, and we’re all a part of thousands and upon... read more
Review of “The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate”
This is an extraordinary book on leadership from the experts in extraordinary leadership. In 2002, legendary training and development expert Jack Zenger (he’s been given numerous international awards and citations)... read more
Brian Solis on Digital Darwinism and Customer-Centricity
As you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my... read more
Creating Collaborative Culture
To give credit where it’s due, I recently read a book written by a new friend, Robert Nitschke, titled, “Creating a Collaborative Enterprise.” (Nitschke, 2012) I urge anyone interested in... read more
The Importance of Checklists
Isn’t it frustrating when you are doing something that you’ve done a hundred times before and still you manage to forget an important step? I’m the first to put my... read more
