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Spin Sucks, the Book – A Great Resource for PR and Marketing Pros

Spin Sucks, the Book – A Great Resource for PR and Marketing Pros

Books

Gini Dietrich, the PR pro behind Arment Dietrich, Spin Sucks and Spin Sucks Pro, recently released “Spin Sucks: Communication and Reputation Management in the Digital Age,” a textbook of sorts... read more

Spin Sucks – Unless You Are a Tennis Ball

Spin Sucks – Unless You Are a Tennis Ball

Books

OK, spin can be your friend if you are a baseball (that was for Bill Dorman and Ken Mueller), basketball, football, golf ball…heck, even a bowling ball. Tennis is my... read more

Spin Sucks: Digital Communications, PR, and Marketing in a Nutshell (Review)

Spin Sucks: Digital Communications, PR, and Marketing in a Nutshell (Review)

Books

This past week I started reading Spin Sucks, the new book from my friend Gini Dietrich. Within two days of first picking it up, I found myself referencing the book... read more

A Review of Spin Sucks by Gini Dietrich

A Review of Spin Sucks by Gini Dietrich

Books

There is one thing you must know up front about Spin Sucks: Communication and Reputation Management in the Digital Age: This book was written for you, not for public relations... read more

Social PR Secrets [Book Review]

Social PR Secrets [Book Review]

Books

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. Coming in... read more


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Are The Days of PR Spin Doctors Dead & Gone?  Ask Gini Dietrich.

Are The Days of PR Spin Doctors Dead & Gone? Ask Gini Dietrich.

Books

Her New Book, Spin Sucks, is out. Grab A Copy, Already! Move it! If you know me at all, you probably know that I’m a voracious reader. A complete bookaholic... read more

The Happiness Advantage: ‘Obvious’ Truths Uncovered

The Happiness Advantage: ‘Obvious’ Truths Uncovered

Books

If you are an avid reader, you no doubt have a few books on your ‘to read’ list that were published several years ago. I know I do. Whenever I... read more

Do the Math: Traditional vs. Self Publishing ? … That’s the Question!

Do the Math: Traditional vs. Self Publishing ? … That’s the Question!

Books

Ahh, times have changed—which publishing road does an author take today? With the Internet and today’s technology, traditional publishers are being turned on their heads, self and independent publishers have... read more

Leadership 2030: Book Review

Leadership 2030: Book Review

Books

Inventions, Innovations, and the resulting changes in consumer behavior constantly affect the global business environment. In our hyper-connected world, social and demographic changes in different continents shape how consumption will... read more

20 Powerful Ideas for Creating and Marketing Your EBook

20 Powerful Ideas for Creating and Marketing Your EBook

Books

Despite the multi-media temptations of Instagram, Pinterest and YouTube we still haven’t stopped wanting to consume a good book. It’s just that they come in digital formats as well as... read more

The Social Employee [Book Review]

The Social Employee [Book Review]

Books

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives,... read more

‘Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die’ by Eric Seigel [Book Review]

‘Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die’ by Eric Seigel [Book Review]

Books

Jane looked down at her belly and smiled. One year prior, she’d had no idea she’d now be pregnant. But Target knew in advance. Is life what happens when we’re... read more

5 Ways to Encourage Readers to Buy Books from Your Website

5 Ways to Encourage Readers to Buy Books from Your Website

Books

If you’re like most authors, you want to write your book more than you want to sell your book. Promoting books may not be your passion, but it is an... read more

5 Writing Tips for Finishing Your Book on Time

5 Writing Tips for Finishing Your Book on Time

Books

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The process of writing is uniquely personal. Therefore, there are many idiosyncratic habits that many authors cling to. That’s not what this article is about. These are breakthrough tips that... read more

Data Crus

Data Crush: Book Review

Books

Data Crush gives you the lowdown on what data abundance means for businesses. Access to unlimited data has proven most beneficial to businesses that found ways to capture and analyze it.... read more