Books
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Digital Disruption [Book Review]
When you consider how much new technology has come into your life in the last five years, it’s mind-boggling. When I look around our company, this is what I see:... read more
Summer Reading List for Salespeople: 2013 Edition
If you’ve poked around our blog for more than 3 minutes in the past few months, you know that we’re self-labeled bookworms. We read a wide variety of books on... read more
What’s the Future of Business: Generation C
Brian Solis and Friends at Yammer Recently, I had the privilege of hearing Brian Solis speak in person at Yammer in San Francisco. You’ve probably been hearing about Brian’s’ new... read more
The 10 Pros of Self-Publishing
Here are 10 great reasons that explain why self-publishing is a great thing to get into. Now, more than ever before, self-publishing can be a fascinating and profitable way to... read more
What Is Niche Publishing?
Niche Publishing Is For a Tightly Defined Market Niche (sounds like nitche, not neech) publishing means publishing to a very specific, tightly defined, focused audience. If, for example, you have... read more
Ebook, PDF, And EPUB: What Is The Difference?
What Is An Ebook? Ebook is short for “electronic book”. An ebook is simply a book that has been formatted so that it can be read on a screen. Until... read more
Great Leaders are Readers: 4 Books Every Sales Professional Should Read
There are books that you read and talk about around the dinner table and there are books that can truly change your life and career. Any great leader can look... read more
Using Testimonials And Endorsements to Promote Your Book: A Guide For Self-Publishers
Testimonials and endorsements must be an integral part of your self-published-book promotion program. These testimonials and endorsements should be shown and used everywhere and anywhere you have an opportunity to... read more
Penguin Books India Launches Inked, A Platform To Target Creative Young Adults
Today most of the brands want to target the youth. The open secret is that the youth hold the biggest pie in today’s Indian population. But the struggle lies is... read more
Is Your Marketing Making You a Rock Star?
Mack Collier has hit a home run with his book Think Like A Rock Star and I really want all of you to get his message. As consumers get more jaded... read more
The Psychology of Bad Reviews
The Psychology of Bad Reviews *I’m not a psychologist, nor do I play one on TV. Now that my third book, Broken Pieces, is out, I’ve experienced the highest of... read more
The New Rules of Lead Generation Book Review
There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready... read more
3 Things I Learned… Writing a Book
Writing a book is like starting a business. It takes planning, staff, and money. I just never imagined how much effort, money, and time it takes… and that has nothing... read more
Who’s In Your Mind When You Are Writing Your Book?
At the Author U Extravaganza, it was interesting to hear many authors stumble when asked three simple questions: 1. Who is your book for? 2. What’s your target market? 3.... read more
How To Effectively NOT Sell Your Book
Last week I wrote about the three-step process to marketing your book. This week we focus on sales. First, let’s explain the difference between marketing and sales: Marketing is everything... read more
