Books
What’s the 3-Step Process to Marketing Your Book?
What’s the 3-Step Process to Marketing Your Book? I’m often asked, ‘When is the ideal time to start marketing my book?’ It’s a good question, but let’s go a bit... read more
Book Review & Video: Social Media Marketing Tips from Author Amy Jo Martin
Which book on social media should a marketing director put on the desks of his or her company’s chief executive officer? Until recently, I would have recommended David Meerman Scott’s... read more
Why All Authors Need Target Practice
One of my favorite people, the late Stephen Covey, said, “If the ladder is not leaning against the right wall, every step we take just gets us to the wrong... read more
Mastering Monster Loyalty, Lady Gaga Style
With all the talk of understanding customers, it’s sort of amazing we haven’t had this discussion before. OF COURSE Lady Gaga is an ideal role model for anyone who wants... read more
5 Habits to Become an Effective Digital Leader [Book Review]
“With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever – we are all mini-digital celebrities... read more
Will Your Marketing Message Go Viral? Here’s How to Tell …
We keep hearing about videos that “go viral” on YouTube. Think of those funny cat videos, “United Breaks Guitars,” and the US Naval Academy stepping out “Gangnam Style. In his... read more
Authors, Judgment and Publishing Predators
What do you do when you’ve been “had” in the publishing game/maze? Who’s the book-buster you call in? Do you moan and groan that you’ve been screwed? Do you spend... read more
Book Review: Work Like A Spy
Work Like A Spy: Business Tips from a Former CIA Officer By J.C. Carleson Portfolio/Penguin, 192 pages There’s an industry blog called Agency Spy that purports to be “deep inside” your... read more
Where the Opportunities Lie in Digital Publishing
The digitization of our world seems to be inevitable, but there is more than the actual platform of books that is changing in the publishing world. You might hear that... read more
Writing the Book on Social Business Intelligence
Over the past few years clients have asked ListenLogic, a pioneer in advanced social intelligence, to share the deep understanding and best practices gained from providing rich market insights across... read more
Interview with Lorna Suzuki, Indie Author of Movie-Optioned ‘The Imago Chronicles’
I am honored to have bestselling indie author Lorna Suzuki here today! She’s not only a terrific author, her books have been optioned and are currently being made into a... read more
Three Cheers for the Library!
This week celebrates National Library Week. For authors, libraries can be your best friend. With over 100,000 throughout the country, their budgets still purchase approximately $2,000,000,000 in books each year—two... read more
Book Publishing … Is This Your Year?
You like 80 percent of the population? Is there a book in you? Something that will establish your expertise, your credibility? Have you being gathering amazing stories during your years... read more
A World That Can’t Stop Talking
Charles Schwab, Bill Gates, Lou Gerstner, Brenda Barnes - what do these CEOs have in common? According to Harvard Business School Professor Quinn Mills, an expert on leadership behaviors, their personality... read more
Invest In Your Book For Successful Sales
Invest In Your Book For Successful Sales First, do no harm. Or…sell a terrible book. Okay, I’m not a doctor nor do I play one on TV. However, I am... read more
