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Leon Panetta

Leon Panetta: Obama Frustrated Me, Made Me Proud

Books

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Leon Panetta made waves in the Washington press corps with the release of his new book, Worthy Fights. Many headlines portrayed it as another sharp criticism of an inept Obama... read more

Loyal Customers: A Company’s Red-Blooded Dividends

Loyal Customers: A Company’s Red-Blooded Dividends

Books

The following blog item is an edited excerpt from my book, The Loyalty Leap. It is a business practice so long-standing it is practically a cliché. Companies fall all over... read more

5 Ways to Connect With Top Online Influencers

5 Ways to Connect With Top Online Influencers

Books

On one popular writer’s forum, there used to be a joke that the mere mention of Hugh Howey’s name would increase book sales. Like many jokes, this one may have... read more

How to Write an eBook in 8 Easy Steps

How to Write an eBook in 8 Easy Steps

Books

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As you’ve probably seen, eBooks are everywhere these days, and for good reason. Writing an eBook for your inbound marketing efforts is a great way to establish yourself as an... read more

The Marketing Performance Blueprint [Book Review]

The Marketing Performance Blueprint [Book Review]

Books

I just finished Paul Roetzer’s outstanding new book, The Marketing Performance Blueprint, so I thought I might offer some thoughts inspired by the book mixed with my own perspectives on... read more

Employment Dynamic Has Shifted: Understand Benefits of ‘The Alliance’

Employment Dynamic Has Shifted: Understand Benefits of ‘The Alliance’

Books

Companies are in constant competition to attract and retain talented employees. One dynamic which challenges todays workplace is the flawed relationship between employers and employees. Many new and successful companies... read more

Four Ways To Promote Your Book With Speaking Engagements

Four Ways To Promote Your Book With Speaking Engagements

Books

When nonfiction book authors do readings and lectures, and teach seminars and workshops, they create a virtuous cycle of PR. A well-written book on a great topic of interest gives... read more

Ten Great Ways to Promote your Book

Ten Great Ways to Promote your Book

Books

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So you have written a book and had it published. Congratulations. Now you are faced with the challenge of what to do next. Many authors think that marketing is a... read more

Authors Surfing the Publishing Wave

Authors Surfing the Publishing Wave

Books

Twenty plus years ago, one of my author friends coined one of my favorite book titles: Sacred Cows Make the Best Burgers. It’s all about change and slashing through the things that... read more

Calling All Authors … Get Off the Excuse Train …

Calling All Authors … Get Off the Excuse Train …

Books

Your writing, your book, or about-to-be-book, should be planning its next step. Completion, publishing, marketing … Summer is here. Is your writing HOT, or are you stalled? Your writing, your... read more

Social Media Best Practices for Every New Author

Social Media Best Practices for Every New Author

Books

Gaining momentum on social media sites might be tough for new authors without a large following, but it is also a vital part of today’s digital marketing. Authors need to... read more

Super Teams [Book Review]

Super Teams [Book Review]

Books

Super Teams Using the Principles of RESPECT to Unleash Explosive Business Performance Written by Paul Marciano & Clinton Wingrove Published by McGraw Hill For a management book, this is an... read more

Authors Need to Master Media Interviews

Authors Need to Master Media Interviews

Books

Authors: You Don’t Have to Answer Every Question When Doing Media Ha! You’ve landed an interview on your book; you’ve prepped, only to discover that they person interviewing you is... read more

10 Trends in Book Marketing for 2014

10 Trends in Book Marketing for 2014

Books

In 1970, a poet named Gil Scott-Heron famously said that the revolution will not be televised. If he was talking about book marketing and publishing, he was right. Nobody in the book... read more

Women Entrepreneur Revolution [Book Review]

Women Entrepreneur Revolution [Book Review]

Books

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In June 2012, a Forbes article written by Natalie MacNeil entitled, “Entrepreneurship is the New Women’s Movement” went viral. It was shared immediately across social media platforms and spoken about... read more