Guest blogging should be part of your marketing plan if you’re already blogging for your business. So have you considered guest blogging/guest posting as part of your blogging strategy? If not then you could be missing out on lots of exposure for you and your business.
What is guest blogging?
Guest blogging is writing a blog post that is published on another website/blog for free. Typically the copyright on the guest post belongs to the author and is attributed to them by a byline.
Great articles, as I’ve found out myself, are shared heavily. As a way of positioning yourself as a local expert in your industry guest blogging can be a great way to help build up your brand, earn recognition, and even get great links back to your website which helps you get higher search engine rankings. And the blog owner wins as well, they get great content for free which helps build their blog/website.
This infographic from My Blog Guest shows exactly why you should be guest blogging.
Getting the most from guest blogging
If you are going to guest blog here are some tips to help you get the most from it:
- Research for websites and blogs you can to write for.
- Before you write a blog post submit a proposal for the post to the site owner.
- Make sure the content you write for the post is unique and isn’t published elsewhere on the web.
- Make sure the content is relevant to the to the website it is being published on
- Spend some time reading the website you’re going to be published on so you get to know the style and tone of voice it uses.
- Write the best blog posts/content you’re capable of writing, they type you would write for your own blog, rather than a sub-standard effort that no-one is going to read or share.
- Don’t forget to include links to your own websites and social media profiles in your byline.
Once the post has been published don’t forget the follow up:
- Promote the website it has been published on through your own social media channels.
- Thank the people who shared your article on social media channels.
- Engage in conversation and respond to comments.
Are you guest blogging? What success have you had? I’d love to hear your thoughts about blogging for your business in the comments section below and if you enjoyed this post, please share it, Tweet it and like it with your network.