The number of people heading to the internet to handle their business transactions is continuing to grow at a steady pace. With this growth, more companies are looking at blogging for an added marketing strategy. Standard text blogs do the job to a degree, but there is no question that video blogging is the way to go. To get the most benefit from this powerful marketing tool, it is important that you personalize your video blog template.
What is a Video Blog Template?
A video blog template is the theme, or layout, of your video blog. There are thousands of templates that you can choose from for your blog, to fit the look you are working to achieve.
Why Should you Personalize Your Blog Template?
Your blog is a direct representation of your company and your products or services. A generic template will not do your company justice and will likely turn people away. Therefore, when someone makes their way onto your blog, it is important that what they see is an accurate portrayal of your company.
By taking your time to personalize your video blog template, your viewers will see that you represent a professional company and that you care about quality. Both of these attributes are crucial in order for you to gain customers.
How do you Personalize a Blog Template?
There are many ways that you can personalize your video blog template to make it stand out from the rest.
- Make it Professional and Attractive
One of the most important goals of a video blog is to capture the attention of viewers. A clean, professional looking blog is your first step. If there is too much clutter on the page, viewers are likely to become overwhelmed and leave.
Also, to get the most views, your video must be what stands out among all the other details on your blog. To do this, you must ensure that your video is placed in a large viewing area in the center of the blog.
- Add Interactive Features
Another important goal is to keep the viewer’s attention. This can be accomplished through the use of interactive applications. There are many different interactive buttons you can add to your video template.
Some of these interactive features include becoming a subscriber, sharing your video to others, signing up for newsletters or making purchases. Therefore, not only do these help to keep the viewer interested, but also by doing so you increase the likelihood of them becoming customers.
- Include a Slide-Out Bar
Video blogs should be kept at a length of approximately three minutes or less, in order to maintain the viewer’s attention. However, with this limited time you may wonder where you will put additional information. Slide-out bars are your answer.
Slide-out bars make it possible for you to include additional information, such as your company’s contact information or product details onto the video template itself. This way, you can keep your videos at the preferred time limit, without having to compromise what information is shared.
- Add Share Buttons
Many social media platforms and video sites have sharing buttons available for you to include in your blog. This simple to add feature enables your video to be easily shared among the friends and family of your viewers. With a simple click of a button, they can share your video blog on Facebook, YouTube, Twitter and a number of other sites.
As you can see, there are many options available for personalizing your video blog template. By doing so, you can achieve great results. Therefore, it is no wonder why so many companies are jumping on this excellent marketing tool.
How will you personalize your video blog template?
Image #2 sourced from (atulperx.com)