Last month, we suggested five types of blog posts for your company blog. But if you just repeated those five types over and over again, you wouldn’t have a very interesting blog. We want your online marketing to be the best that it can be, so we’re back with five more suggestions this month!
Let’s go over what we’ve talked about so far:
- Business blogging helps with SEO, attracting customers and potential customers to your site, establishes expertise, and helps build relationships online and offline.
- You can blog about company news, your customers, industry news, informational posts, or tell stories.
- According to Social Media Examiner, at least 80% of your content should be focused on helping your audience. The rest can be about helping your business.
Here are five more ideas to keep your blog diverse, updated, and interesting:
Respond to news or blog items
Related Resources from B2C
» Free Webcast: Blogging in the Age of Modern Marketers
Is there a current piece of news or content about your industry that’s being talked about a lot? Maybe it’s a new announcement or trend. Maybe it’s a controversial incident that happened recently. Whatever’s being buzzed about, share your opinion on it. However, it’s important to tread carefully. You have the right to share your thoughts and opinions, but remember that you don’t want to alienate or anger customers. Never insist that your opinion is the right or only way of thinking, and encourage readers to share their differing views. Above all, always be respectful. Posting without thinking can quickly turn into a disaster.
Obviously, reviewing your own product or service will have an obvious bias, as will reviewing your direct competitors. But take a look at your buyer personas and imagine what other, related products your customers would enjoy. For example, if you sell clothing, think about accessories. If you sell shampoo, look at other hair products. Test out a few different products and write reviews of your experiences with them.
Remember how we said in our last business blogging post that 20% of your blog content can be about yourself? A great way to fill that “quota” would be to allow customers to get to know the lifeblood of your company: its employees. There are several different angles you can take with this idea. You can give your readers an inside look at an employee’s life and personality by doing a casual Q&A about their interests, hobbies, family, etc. You can also focus the post on their job by doing a behind-the-scenes look at a day at work for that employee, or talk to them about their job. It will humanize your company and make customers feel more familiar with you.
No one ever said you had to write every post in entirety yourself. There are a lot of other great blogs out there, maybe some even better than yours. There’s no harm in acknowledging that. Every now and then, you can great a list of other great blog posts. We’ve even done this ourselves. Just make sure your post is more than just a list of links. Explain what the posts are about, why you like them enough to link to them, etc.
Talk about history
Even the newest industries have some history to them. People love fun facts, interesting tidbits, and obscure stories. Give them some through your blog. Let’s say you sell makeup and cosmetics. You could share stories about different types of makeup, like how people enhanced their eyelashes before mascara as we know it existed. Or if you sell sporting equipment, you can go through the different materials footballs have been made out of, or share “great moments in soccer history.”
Not all of your blog content necessarily needs to be created by your business. There are tons of people out there creating slide decks, infographics, videos, and more and they would love getting promoted by other content creators. If you ever find a great piece of multimedia that relates to your business or your audience, you can create a post around it on your company’s blog.
Just be sure to add a little bit of your own commentary, and always, always, always give credit to the creator. You need to make it obvious that it’s someone else’s content and you are just sharing it. Link to the original source and mention the name of the original creator. You should also try to contact them and tell them about the blog post. This way, if they have an issue with it, you can work it out. If they don’t have a problem with it, they’d probably be more than happy to share your commentary with their own network!
Image via Cambodia4KidsOrg