Every online business, no matter how big or small, should dedicate a decent amount of time to optimizing and adding content to their business blog. While some companies choose to ignore this task, or they simply do not add a blog to their website, others have managed to tap into this incredibly powerful internet marketing tool. Over the past few years, many companies have understood that it is essential to take their business to the next level, and thus they have decided to invest in social media and blogging. A well-thought out content strategy with which you provide meaningful content for your clients will definitely help you attract the your ideal target in the future. But how can you make handling your business blog easier?
First of all you have to understand why business blogging is important:
- If you add insightful content on a regular basis, potential customers will perceive you as an expert in the field, and he will be more likely to employ your services.
- In order to receive, you have to also give, and a business blog is the perfect place where you can do this.
- Even if you don’t have time to write yourself you can hire a talented writer to do this for you. Obviously you should check his work from time to time, and make sure that it is top notch. Also, don’t come up with the excuse that nobody is going to read it, because you are wrong. A healthy ratio of content always looks good in the eyes of Google, and if you manage to write insightful articles you can also attract clients.
How to make business blogging easier
I understand how you feel. You probably don’t want to add content to your business blog when there are so many other important things that need doing. But if you think that business blogging will not help your company than you are clearly mistaken. Try to make an effort, at least for a few months, and focus on how great it feels to share your knowledge with others, and you will see that the job will become simpler and more enjoyable.
Another thing that might keep you from investing in your business blog is probably not getting the return that you are seeking. The truth is that it is quite complicated to advance through Google’s SERPs, and it requires some time for your website to grow. In order for your business blog (and website) to thrive you must be prepared to do all it takes. Consider it like this: you have to invest in your website, so why not also invest in your blog?
Related Resources from B2C
» Free Webcast: Build Better Products by Identifying and Validating Your Riskiest Assumptions
Sometimes you can add other types of content to make people come to your website or blog. Considering that writing is not your strong-suite why not concentrate on something that is within your reach? For example you can put together presentations, diagrams or chart in which you present vital information about products, your performance or other things. People are attracted by visual content, and sometimes it is easier to explain certain concepts with the help of visual content (which is also more popular on social networks).
But it is not only diagrams and graphs that you can post on your blog. You can also resort to funny things such as MEME, videos, or GIFs. A great tool for promoting a business blog, for showcasing products or for explaining difficult terms is Vine. This social platform may be still new, but its six second videos have already gone viral on numerous websites.
The whole idea is to be open to new things. Don’t think that blogging is only about written content, and try to broaden your perspective. In the end, a business blog is all about showing the voice of your company and sharing useful information.