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5 Excellent Reasons Why Businesses Should Blog

5 Excellent Reasons Why Businesses Should Blog
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How to Customize Your Business Blog Sidebar to Give Readers What They Want

How to Customize Your Business Blog Sidebar to Give Readers What They Want

When blogging for business, you’ve likely been focusing on the main column of your blog where your articles (posts) are displayed, not giving much thought to your blog sidebar. The... read more

Trademark your blog

A Blog is Intellectual Property – Trademark It!

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Long gone are the days where a blog is just a blog. These days blogs are trusted opinions, news articles, how to’s, testimonials; in some cases blogs are used to... read more

How Not to Blog: A Case Study of a Post

How Not to Blog: A Case Study of a Post

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I was planning to write about the release of WordPress version 4.0 this week, but since that didn’t happen I’m going to post something I’ve never approached before. I’m going... read more

Bad Advice Time: Blog Whenever You Feel Like It

Bad Advice Time: Blog Whenever You Feel Like It

One of the perks of working as a writer, or working in a job that requires a lot of writing, is that you get to talk, quite often, about fluffy... read more

How to Write a Good Blog Post

How to Write a Good Blog Post

Have you been told you need to blog, but you struggle to know how to write a good blog post? Do you feel like you’re starting from scratch while your... read more

Defining Thought Leadership in a Business Blog

Defining Thought Leadership in a Business Blog

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Here’s what I mean and why it’s important to put yourself out there.... read more

Brands & Bloggers: Best Practices for Working Together

Brands & Bloggers: Best Practices for Working Together

This week, I received two pitches from brands that I really like to review products or link up posts. While this is flattering, the truth is that I’ve already worked... read more

Give Your Business Blog a Back-to-School Makeover

Give Your Business Blog a Back-to-School Makeover

Remember when every new school year was a chance to reinvent yourself? You could emerge from the chrysalis of summer transformed with a new haircut, a new wardrobe, and a... read more

You're Writing Blogs, But Are You Reading Them? [3 Reasons You Should]

You’re Writing Blogs, But Are You Reading Them? [3 Reasons You Should]

I never was a big reader. My mother fought and fought with me to get me to read as a child. As an adult I try to read, but I... read more

Why Blogging Is Important: 4 Ways It Improves Your Business

Why Blogging Is Important: 4 Ways It Improves Your Business

No matter the size of your business, blogging for business is an integral component of any online marketing strategy. Without some sort of a blog you can be sure that... read more

Optimizing Blog Posts: 11 Essential Considerations

Optimizing Blog Posts: 11 Essential Considerations

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Optimizing blog posts requires a fair bit of both art and science. Over the past four+ years, and particularly after working in the WordPress.org platform since the spring of 2013,... read more

Improved Blogging

Become a Better Blogger in 5 Easy Steps

If you want to market your products and services online, especially new ones, you need a blog. But don’t worry if you don’t know anything about blogging; it’s a lot... read more

How to Build Relationships with Influential Bloggers

How to Build Relationships with Influential Bloggers

Are you looking for ways to build successful relationships with influential bloggers? Are you looking for bloggers to act as ambassadors for your products and services? There are a number... read more

Anatomy of an Irresistible Blog Post

Anatomy of an Irresistible Blog Post

“Why is it that some blog posts generate a ton of traffic and social conversation, while others just sit there?” A very good question, and one that bloggers have been... read more

How to Promote Your Blog Post

How to Promote Your Blog Post

“I’m publishing great content on my blog just like they told me to … but my traffic is abysmal. How can I get my audience to read my posts?” Much... read more