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Is Sponsorship Killing Your Blog?

Is Sponsorship Killing Your Blog?

On 9/22/14, Marcy Massura, Senior VP at NYC Practice Leader & North American Digital Lead, wrote “How the blogger killed herself off,” about a blogger who stopped being authentic and... read more

Are You Falling Out Of Love With Your Blog?

Are You Falling Out Of Love With Your Blog?

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When I started blogging many years ago, I looked up to other amazing bloggers out there who generated massive amounts of content. I would get emails from them daily with... read more

I’ve Seen the Future of Blogging. And I’m Inspired

I’ve Seen the Future of Blogging. And I’m Inspired

Why did I start distance running when I was only twelve. As a lean and almost teenager I decided to crawl out of bed at 6.00 am to start a... read more

Is Your Blog Converting Your Consumers?

Is Your Blog Converting Your Consumers?

There are so many signs that I’m a content marketer (thanks for the great list of signs Brooke!). I catch myself wishing I could edit my husband’s texts for grammar,... read more

6 Easy Writing Formats To Get You Blogging

6 Easy Writing Formats To Get You Blogging

Blog Post Types Made Easy Working with authors and small business owners, I’m often asked, “What should I l blog about?” I find that it’s hard for most people –... read more

The Founder's Blog - What's in a name?

The Founder’s Blog – What’s in a name?

This just happened. I’m sure you’ve heard people say that little phrase.  Usually when something unexpectedly good shows up on your life’s doorstep. Under great duress, after some really convincing... read more

5 Tricks to Optimize Your Business’ Blog

5 Tricks to Optimize Your Business’ Blog

Business blogging is a necessary component of any online marketing strategy. Blogs drive customers to your website, build out your search rankings and become knowledge banks. How, then, are we... read more

Business Blogging: Is Sidebar Clutter Sabotaging Your Results?

Business Blogging: Is Sidebar Clutter Sabotaging Your Results?

At home, we often don’t see clutter building up around us because we’re looking at it every day. We have a “system” and we know exactly what every pile or... read more

4 Tips On How To Be The Blogger Who Gets Repeat Media Invites Pt 1

4 Tips On How To Be The Blogger Who Gets Repeat Media Invites Pt 1

So you have a passion to write about a topic. You believe you can write better about this topic better than anyone else. In fact you cannot sleep at night... read more

Low Quality Thin Content Will Destroy Your Blog

Low Quality Thin Content Will Destroy Your Blog

When Google rolled out their Panda update in 2011 it was aimed at websites with thin content, including duplicate content and having a high ratio of ads to content. The... read more

How to Run a Successful Blogger Giveaway

How to Run a Successful Blogger Giveaway

Running a giveaway is a great way to attract attention to a brand, bring recognition to a great product and get some traffic landing on your site, but there are... read more

5 Blogging Techniques That Help Boost Local Businesses

5 Blogging Techniques That Help Boost Local Businesses

A regularly updated blog is a great way for small businesses to find leads and establish credibility within their sector. Frequent blogging is a strategy that not only increases traffic,... read more

It’s Still Great Marketing, Just Don’t Call It A Blog.

It’s Still Great Marketing, Just Don’t Call It A Blog.

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Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is).... read more

9 Data-Driven Blog Writing Tips

9 Data-Driven Blog Writing Tips

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Did you know that only 20% of today’s chief marketing officers believe their staff are ROI-driven? It’s a sad statistic that reveals some pretty depressing truths. If you’re in the... read more

Does Your Blog Make the Grade?

Does Your Blog Make the Grade?

Fall is finally here: the leaves are changing, everything is pumpkin flavored, and students of all ages are settling into the new school year. Now that back-to-school season is in... read more