Gaining the publicity that your business needs in the digital age requires being a good writer. That’s a skill that takes a long time to practice and develop.
In order to serve your business well, your content needs to be awesome. It needs to provide value. It needs to be well written and engaging. Nothing erodes trust faster than spelling mistakes or run-on sentences.
You’ll need to know what quality writing looks like.
These Nine Blogging Tips Will Keep Your Readers Invested In Your Message:
- Make your point. Tell your readers up front and early what your blog post is going to be about. Then support that point. If something doesn’t support that point, don’t include it. Get in. Make your point. Get out. It’s that simple.
- Use short sentences with active verbs. This is the key to keeping your writing punchy and uplifting. Setting the tone is what will keep people interested all the way through the sale.
- Eliminate your geek speak. You need to realize that your audience may not know as much about your subject matter as you. Offer simple, easy explanations. If you need to use industry words, define them.
- Get to the point. Do you struggle when a friend or family member spends more time prefacing the story than actually telling it? If you’re not moving directly from point A to point B, there’s a good chance your readers might feel the same way.
- Spend More time on your headlines. I can’t stress this enough. It’s the window into your blog post. The Internet is crowded and competitive. Your readers need a reason to stay. Give them one.
- Cut unnecessary words. If you can make your point using fewer words, do it. Your readers value their time. If you want them to stick around, you’ll need to value their time too.
- Use vivid descriptions. In the journalism world, it’s called “Show, don’t tell.” Consider these two sentences:
The restaurant’s tables were filled with dirty dishes.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
Crusty plates littered the un-wiped restaurant tables.
The second is stronger, and paints a more vivid picture.
- Eliminate grammar and spelling mistakes. You’ll need to learn and practice proper grammar, and spend time editing your work. There’s no other way around it. Spell check eliminates the obvious things, but wrong usages and alternate spellings can still creep into your work if you’re not careful.
- Edit your work. But edit when you’re done, not as you write. Go through and make sure there are no typos. Make sure that everything you wrote fits with your larger point. Make sure it’s your best work. Then, once everything is to your liking, hit publish.