In case you haven’t figured this out yet, your customers are after information. They don’t want the hard sell. They want to know about your industry, and they want to learn in a fun and engaging way. Businesses that can satisfy their customer base through their blog are the businesses that will succeed in the digital age.
A few weeks back, I published a post called 40 Reasons Why Your Business Needs a Blog. I have nine more reasons for you to consider, in case you’re still on the fence:
- To make an impact – One simple blog can have a magnificent impact on your business and the world. Pack it full of solid information in a fun and entertaining format, and you’ll have something special.
- To make a difference – It used to be that the only way to convey this type of information would be through newspapers, magazines, or with the help of some other type of publication. Now, anyone can publish anything at any time.
- To help people – Your blog is a great place to help your readers. Do you know how to build, fix, cook, or make something? Tell your readers. Do you know how your industry can help solve their problems? Tell them that, too.
- To hone your writing skills – Marketing your business online these days is all about the written word. When you can effectively convey your message, your audience listens. Blogging will teach you how to write for people and appeal to your audience.
- To get hired – Maybe the freelance life isn’t for you, or you don’t want to run a business. If you’re looking to attract the attention of a larger company, writing awesome content on a regular basis can get you noticed by the right people.
- To network – Blogging allows you to network and reach out to your audience. Writing is typically an isolating activity. But if you spend time talking with your readers, and other blog writers, it can widen your circle and improve your business.
- To live in the present – Readers and digital marketers often have short attention spans. With all of the social media windows open at one time on their computer, it’s no wonder. Writing a blog affords you the opportunity to concentrate on one thing for a given amount of time, and expand your ideas past the confines of a post, or 140-character tweet.
- To learn more – Blogging on a regular base takes research. It takes having a firm understanding of the issue at hand, and your industry as a whole. If you’re blogging and not learning, you’re doing it wrong.
- To have fun – It’s important not to lose track of this one. Your readers can tell when you enjoy what you do. It becomes obvious in the bubbly nature of your content. It’s OK to show your readers your personality, and what you’re all about. How else will they know if you’re likable?
If you don’t have the time to devote to producing regular, quality content on your blog, it may be time to hire a marketing writer to help you. Make sure that he or she understands your business and has a true feel for your industry. You don’t want to pass up blogging as a way to put your business in front of a new audience.