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Marketing Your Blog

Marketing Your Blog image 8248876676 1be49ed617 o 300x128

Now that you’ve started your blog, it’s time to put it in front of as many pairs of eyes as possible. There’s no point in putting in the blood, sweat and tears if nobody reads or benefits from your blog.

Small businesses usually have little to no Marketing budget so this article will explore ways to promote your blog using only sweat equity.

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Your blog should contain interesting, engaging and practical information that people find useful. You’re giving away information tips and tricks for free so ask for something in return – their email address and/or social media details. This way you can build a database of prospects and you now have their contact details to facilitate relationship building with your target audience.

Twitter

Twitter is a micro-blogging site and you’ve got 140 characters to capture the attention of passersby to make them read your blog. Videos, images and infographics will help to increase engagement but with Twitter you need to focus on words.

Post your blog everyday for 2 weeks, change the heading until you find the winning formula. Don’t think “what heading shall I use to describe my blog” – answer questions, solve problems and think like your customer.

LinkedIn

Join groups on LinkedIn relevant to your industry and target audience. Post your blog onto LinkedIn groups and if your blog is interesting then you’ll begin to gather feedback and open up debates.

Don’t just use LinkedIn groups to promote your blog, contribute to conversations and make your opinions heard so those very people will have an interest in reading your blog because they know who you are.

Google +

The most important reason to consider Google + or any other Social Media platform is to communicate with people according to how they communicate, and Google + is growing in size.

However SEO is a critical reason to use Google + to promote your blog. WordPress is an excellent platform for creating a blog, so just copy and paste your work into Blogger.  Last week’s blog Small Business Blogging touched on the SEO benefits from blogging and if you want to get seen on Google then get on Google +.

Join communities, much like groups on LinkedIn share your blog content and always respond to comments, +1’s and feedback

External Promotion

Your existing network is finite and therefore limits the exposure of your blog to your followers, friends and friends of friends. Personally I feel that building credibility and trust so you can create long term relationships is the most important aspect of a blog. Of course you want to sell, but gain credibility, trust and build relationships 1st – then you can sell to people who trust you.

Put your blog on someone else’s platform, you obviously lose an element of control but the benefits of leveraging their experience and fan base can seriously boost your exposure. The reason I recommend this method is because it works. I was recently approached by a company who read my blog on an external website which wouldn’t have been possible using only my own WordPress account.

Here are some of the best B2B platforms to help you catapult your blog into the big league:

Business2Community

ExploreB2B

Business Zone

An up and coming platform The Writer’s Social

When promoting your blog on Social Media always remember to share and be shared, build your network and grow your audience.

Use external platforms to build your fan base by sourcing websites which look for authors/bloggers like you to help provide them with interesting and fresh content.

Why don’t you blog? What problems do you experience? Got a blog already but not being seen? Your comments are welcomed!

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