Increase Your Guest Blogging Conversion Rate Using High Quality Images

Increase Your Guest Blogging Conversion Rate Using High Quality Images image visual content rules

You probably know it already that guest blogging is a highly effective strategy for building links driving referral traffic to a site. You may even come up with a nice targets list, do a really nice outreach, and yet, you may be left banging your head against the desk for having a pretty poor conversion rate.

Well, even if you try your best with writing a really great post, without a nice introductory image or a few in-content ones, many authoritative blogs in your niche will simply refuse to publish your post or, in the better case, ask you to ‘refine your post’ a bit.

Many ‘getting your blog posts published‘ type of guides miss this point altogether. But, high-quality images can really make the difference.

A common thought that come into people’s mind when they hear ‘high-quality content’ is long-form textual content. This actually doesn’t have to be the case all the time. Authoritative blogs in your field will be more than interested publish high-quality content, regardless of whether it’s a 100% textual piece weighing at around 2K words or not.

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For example, when I published my guide on Domain Authority, I also included an infographic within the post for those with shorter attention spans who prefer visual content over traditional textual content. That in turn helped me get it republished on a numerous top industry blogs including Business2Community and Search Engine Journal.

You can consider those as mini guest posts, but technically, they too were guest posts, albeit with a greater focus on visual content. And who told you that guest posts always have to be text-centric?

So, alongside your traditional guest post outreach best practices, you can make the most out of your guest posting campaigns by including high-quality images along with your guest posts to make them stand out.

Now, because I hired a freelancer on oDesk, you don’t have to be limited to just that if you’re not going to do handle the design yourself. You can try Elance for a direct alternative. The last option for you would be to fire up some design contests on sites like 48 Hours Logo and Dexigner.

I was able increase my guest blogging conversion rate by upto 84% when I started equipping my sites with nice looking visuals. What about you? Try this and let me know in the comments. :)

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