Online marketing is like a financial black hole – it sucks a huge amount of resources without any guarantee to get direct sales. It needs time to gain traction and constant re-tweaking to hit the right combination of inbound marketing techniques.
It’s a broad world that changes rapidly, making it a business cost rather than an investment. As a result, it’s usually a digital luxury for small businesses. However, there is an inexpensive way to initiate your own marketing campaign.
Start a Blog
In a digital age where traditional advertising belongs to the marketing days of yore, you need creative ways to spread your brand online. How will you accomplish this without sounding like a door-to-door salesman in a virtual space?
Start a blog that showcases your passion and expertise related to your business. Blog posts that solve a problem or share useful information, such as DIY tips and projects, are great. Experiment with different post formats and use images. You have the option of signing up for a web hosting service when you establish a readership, turning a side project into a full-fledged website.
You can share these posts on social media. This gives you a better chance to foster engagement because you have something valuable to share. When your audience grows, you can hire an offshore social media marketer to sustain a targeted campaign.
Related Resources from B2C
» Free Webcast: Blogging in the Age of Modern Marketers
Here are key reminders when blogging:
- Keep advertising to a minimum – preferably through a call to action.
- Blogging takes time to build a following – you need to be consistent.
- Limit your social media profiles to one or two – managing multiple accounts is time-consuming and you only need the right social media network that fits your business.
- Prioritise quality – one or two quality blog posts are better than five bland ones.
- Learn how to use Google Analytics – it’s free and lets you dig deeper into your blog’s performance.
- Use a responsive layout – this will ensure that your blog is compatible with different screen resolutions.
- Use best practices – read blogging tips online.
- Learn the basics of SEO – SEO is still useful when used appropriately.
Blogging is a free and easy way to communicate your ideas. It provides more room for creativity and a chance to build a community instead of just a following. With a sense of humor and plenty of personality, blogging can be a practical marketing tool for small businesses.