Time can be one of your biggest challenges when it comes to writing blog posts. Perhaps you’ve got all kinds of subject matter knowledge, but you’re not really a writer and aren’t sure where to begin. Or maybe it’s just a matter of finding the time to write for the company blog amidst all your other responsibilities.
The good news is that it’s possible to create an original, well-crafted post in less than two hours. In this post, you’ll learn an efficient blog writing process that can help you do just that.
Research (15 minutes)
Once you’ve come up with a great idea for a blog post, it’s time to do some researching to see what’s already been written about a topic and give yourself some ideas for linking to other great posts.
If your blog features multiple writers, start by taking an inventory of applicable posts that have already been written on your blog. If you follow your blog closely, you should already have a decent idea of what some of those posts are. Copy the relevant URLs and paste them at the top of your Word document.
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Next, find out what other experts have written about your chosen topic (a search process that will involve opening up multiple browsers). For example, if you were writing this post you might search for something like “how to write a blog post” or “efficient blog writing.” Then scan through the results and click on any that pique your interest. In this case, both results pages turn up a nice post with a similar idea about writing efficiency. Paste these additional URLs at the top of your Word doc and find logical places to link to them as you write your post.
Writing the Post (90 minutes)
Several factors will determine how long it actually takes you to write your post: your level of blogging experience, your level of subject familiarity and the subject matter itself.
If you’re just starting to blog, it will probably help you to develop an outline of the main points you want to communicate in the post. This list of ideas or section titles can serve as a skeleton as you begin to write. Keep in mind that there’s no magic recipe for blogging success. Your goal is to articulate your ideas in a manner that edifies the reader, breaking your text up into digestible, informative sections that support your main concepts.
Much like a paper that you’d write in college, make sure your blog post has the right structure: an introduction, body and conclusion. Top it off with an appropriate call to action that tells the reader what you want them to do after reading the post, whether it’s downloading a white paper, watching a video or viewing an upcoming webinar. Keep in mind that you need to properly understand the value proposition (or what’s in it for the reader) when selecting an appropriate call to action.
Editing (15 minutes)
Okay, you’ve written a solid blog post. Now it’s time to read through it a few times to look for grammatical errors, typos, missing transitions or ideas that need clarification. Spend time editing even if someone else is going to look over your post before it’s published; even the best writers need to check their work. (And don’t forget to use the spell check on your writing program.)
As you edit, think about the reader’s experience as he reads your post. Does your post give him valuable information, and does it link out to other helpful resources? Is he reading a logical progression of thoughts, or does he have to make a leap between the points you’re making?
After you’ve edited your blog post, go back to your other work for a while. You’ll find that reading through the post one final time in a separate sitting will allow you to view it from a slightly different perspective than when you just finished your editing. You’ll be able to refine the post with minor tweaks in things like word choice.
So, what have you found to be the most efficient way to write blog posts? We’d love to hear your thoughts.
For more content creation tips, check out our free guide: The 5 Ws of Content Creation.