If you are a business owner, you have problaby heard that Search Engine Optimization (SEO) and Social Media are great ways to drive traffic to your business website. Well, this is 100% true…groundbreaking, I know.
But all the SEO and Social Media in the world won’t provide you greater benefits (i.e. High ROI) than having high quality content on your website. In this day and age the most successful business sites are based around real content that offers some value to their visitors. Interestingly enough, content-based websites not only appeal to your target audience but search engines also reward sites that are on the forefront of content generation.
How to Create Valuable Content
The easiest and best way to create content that will benefit your audience and get you ranked higher in Google is by starting a blog. Again, I am sure you have heard this before, and you will continue hearing it because it works. If you don’t believe me, dedicate the next three months to writing 2 or 3 blog posts every week. I guarantee you will see phenomenal results.
How to Get Blog Post Ideas
If you are willing to take this 3 month challenge, you may be a little overwhelmed with the thought of coming up with new topics every 2 or 3 days. Well, since all of us at PROSAR Inbound want to see you succeed, I am going to provide you with three of my favourite tactics for coming up with new blog ideas.
1. LinkedIn Answers
If you go to www.linkedin.com/answers you will see a Question and Answer forum that is chalked full with blog ideas. Search for your niche and start writing blog posts that will help answer some of these questions. For an added bonus, once you write the blog post, put a link to it in the LinkedIn Answer forum.
2. Google Alerts
This feature from the Search Engine giant is a great way to generate blog ideas. Go to www.google.com/alerts and set up an alert for a couple of your industry keywords. Have it deliver 20 articles a day and you will get fresh blog ideas delivered right to your e-mail.
3. Brainstorm Headlines
Set a goal today to write 5, 10, or even 20 new headlines by the end of the day. Take a moment to jot down every potential headline that comes to mind, regardless of how silly it sounds. For some great tips on writing headlines, check out this post on Copyblogger.
These are just 3 suggestions for coming up with ideas. There are plenty more such as creating Top 10 lists or using any of these 42 blog ideas. The key to success for creating a valuable blog is to take action. Write on a regular basis and you will see results with your target audience and with the search engines.
Where do you get your inspiration for writing? Let us know in the comments below.