Be it a blog or an E-commerce Website, two factors which actually determine the popularity, and readership of your blog is Avg. time on Website and bounce rate. In this article, I will be focusing on factors which helps will help you to decrease down bounce rate of a blog. One of the biggest mis-conception is, bounce rate affect search engine ranking, and it’s not true, as confirmed by Matt Cutts. For a niche website, a higher bounce rate reflect bad user experience, and as a webmaster it’s our job to make sure user browse more pages on our blog. Here I’m sharing few factors, which will help you to lower down bounce rate of your blog.
Tips to Lower down Bounce rate of your blog
One of the most workable solution to lower down bounce rate is intelligent inter-linking. When ever you are writing a blog post, you should always link back to relevant article on your blog. This will help users to discover more content on your blog, and it will also help new readers to convert into subscribers. If you are using WordPress, you can use plugins like Insights, SEO Smart links to interlink your article. One practice that I usually follow is, when I publish a new article, I usually go and add new article links to old articles also. This serves two purpose:
- SEO advantage for more internal links
- Readers get more content to read on similar topic
Related posts is one of the oldest, and most popular technique to decrease down the bounce rate of your blog. Related post widget is usually placed after blog post, as when a reader is done reading an article, he will have more options to read. A related post widget act like call to action button for a blog. There are plugins like YARPP, Nrelate, Zemanta which helps you to quickly add related posts.
Open outbound link in new tab:
If you blog like me, where you add too many outbound links on your blog to give a better user-experienece, you should make all your outbound links open in new tab. If you use WordPress editor to add a hyperlink, you can simply select the option which says “Open link in a new tab”. Simple and easy. If not, there are WordPress plugins, which will do the task for you.
Popular posts in sidebar:
This is one of the least talked technique to lower down bounce rate. Most of the blogs I have seen, have a sidebar widget for popular posts or random posts. This practice is really useful for overall SEO of your Website. You can make a little change here to ensure your visitors get more material to read. You can make popular posts or random posts, populate depending upon the article a reader is reading. One thing which helped me a lot to lower down bounce rate by setting my popular and related post plugin, to show content based on category on tags of the post.
There are many other factors like your site navigation, your site loading speed which also helps in lowering down the bounce rate. According to me a niche blog should have a bounce rate of 40-50%, which is good. If you have a bounce rate over 70-75%, it’s time to work on your blog design, content optimization and make it user friendly. You can also create resource pages (Ex: WordPress Guide), this will work as a landing page, and will help you to make your visitor browse more pages on your blog.
Do let me know, if you use any other tips to lower down bounce rate of your blog? If you find this article useful, do consider sharing it on Facebook and Google plus.