It doesn’t matter what your business is, whether you offer online therapy sessions in NY or personalized pet accessories, you can use a blog build traffic to your main website while establishing your company as an authority in your industry.
This can only be achieved, however, if your blog has readership. Read on to learn ways to increase your blog’s following.
How to Get Your Blog in Front of More Readers
1. Plugins and Automated Tools
Usually the use of automated tools is not recommended, but in this case, they are a necessity.
If you use WordPress, you can easily install a few free plugins that will submit your new blog posts to all your social outlets like Twitter, Facebook and Google+. This is a very powerful way to gain a few backlinks for SEO (search engine optimization) and get your blog post in front of any fans or followers you may have.
Another great automatic tool to help create the social buzz you need for your blog is Onlywire. This tool will submit your blog posts out to 30 – 50 different social bookmarking sites. It will also create powerful backlinks to help with your overall SEO.
2. Add Share Buttons
There are a number of plugins and tools that will allow you to add share buttons to your posts for Twitter, Facebook, Pinterest, Google +, Stumbleupon and a number of other social sites. With these buttons, readers can easily share your posts on their social accounts with just the click of a mouse. Whether your post is about finding online therapy in New York or how to keep your pet safe when riding in the car, if your post gets shared enough times, it could go viral and end up in front of millions of viewers.
3. Create a List of Subscribers
Use a notification or a subscription of some sort. Allow visitors to enter their email address and receive a notification whenever you post something new. If done correctly, this can be a very powerful way to reach out to your clients on a regular basis and keep them updated on what is going on in the industry or with your business.
Getting your blog in front of more visitors is key to gaining new customers and making more money. You never know who may share your blog post, but without the right tools, they won’t be able to.
4. Post Content Regularly
You may think your blog has to feature new content every single day, but this is not always the case. Most of the time you just need a new post every week or two, and your blog will remain active enough to gain search engine ranking and benefit your business.
With these simple strategies, your blog can enjoy more readership and your company more exposure, not to mention improved sales!