Do the Math to Calculate the ROI of Business Blogs

Comments: 1

  • Sarah says:

    Hi Cheryl,

    Thanks for sharing this article on blogging and how it contributes to a company’s inbound marketing strategy. Valuable content that is updated on a consistent basis allows for greater opportunity for a company’s website to be found by qualified leads. Blogging also opens the door to engaging in other social/blogging/forum communities. Your company will have something productive to add to the conversation if they have content on their blog that backs up the subject of discussion. Here is a recent article that shows how to engage other social communities with your blogging content: http://www.grmwebsite.com/blog/bid/72440/marketing-your-blog-content-to-online-communities I hope this helps your readers learn how to productively use their blogs to their advantage.

    -Sarah

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