Can Blog Comments, Forum Signature Links and Directory Listings Complete Your Link Building Strategy? Totally YES!

Many SEO experts believe that blog comments, directory submissions and links from forum signatures are long gone into the past. Recently, Google also made it clear that they don’t like such links and once again caused chaos in the SEO world. We @seo_pal also agree with all statements made above. However, we think that there is always a way to make use of old ideas, just by making them in a rather different manner.

Blog Comments

Blog Comments

If you comment on other people’s blogs you can easily build up your reputation and even exchange content with site owners. In addition to that, if your comments are interesting enough, you can create a discussion that will drive lots of traffic to your content. The main thing you must remember about blog commenting is the good old rule – “Blog comments are not done for the links, but instead to add value to the content on the page and all visitors”.

In post Penguin world, you must be really careful when it comes to all backlinks your website receives. This is why, it is a good idea to comment only on topics you have some knowledge of. Here comes the big question – How to find relevant blogs to comment on?

The best place to start are the top industry blogs. You can find those if you search in Google with queries like “top XX blogs” or “best XX blogs”. Once you are done with those, you can use more advanced queries. For example:

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keyword “leave comment”
keyword “reply to post”
keyword “powered by wordpress”
keyword “leave a comment”

If you want to find .edu domains you can always add to your query. Additionally there are services like CommentLuv and KeywordLuv that allow you to link back to a post from your blog or page from your website. To find those use add to your queries –

keyword “this site uses commentluv”
keyword “this site uses keywordluv”

If you want to save some time, you can use Google Alerts to find relevant niche blogs. You only have to setup an alert for your keywords, set the type to blogs and you will receive updates from many blogs listed in Google as often as you want.

From most of the comments, you will be abel to get a link to your website. Now it is the time to distinguish yourself from the spammers – use a name or a nickname, but never your keywords.

Forum Signatures

The forums are still a great place to learn new things and meet new people. Although,they are often abused by spammers, you can make some really good contacts and also get links to your website. To find forums for your niche, you can use query like “keyword” forum. Also you can try searching for “Top/Best XX industry forums” to get an overview of the hottest places at the moment.

Another good way to find relevant forums is to use automated services. A good place to start is Social Mention. You can do a search for your keyword and you will get plenty of discussions to engage into.

What makes the forums so good for link building is that most of them allow you to add a link to your website in your signature and link from every thread you have replied to. Additionally, you can also link to your website as a source for your reply, but more often you must be a member of the forum for at least 2 weeks until you are allowed to do so.

When linking back to your website from your signature, you have to choose the anchor text really well – if it is too short and you have been really activy in the forum, you might end up with too many exact match links. This is why, we would suggest you go for mega long tail keywords or with your page’s title- for example “Professional SEO Services by SEO PAL”.

Directory Submissions

Directory Submission

Web directories have been around us for quite some time and they are known to add no value to your website’s link profile. We have to admit that this is true, but only for low quality web directories. You can easily find authoritive websites and for a subscription fee, you can submit your links there. The fact that those places require you to spend money has managed to keep spammers away from those places.

To get the best value for your investment, you have to make sure the link you will get comes from a good page. Simply find your websites category and see what are the pages of each one of the sub-categories. You should look for metrics likes Page Rank, MozRank, Page Authority. Here are the some of the best directories to use:

Best Web Directories


Yahoo Directory

Best of the Web


Universal Business Listing

Rubber Stamped


Massive Links

Starting Point


Web Beacon

Site Snoop

All 3 techniques can help you create a couple of hundred links from trusted websites and relevant pages. Share your thoughts and experience with us in the comments.

Comments: 17

  • The three Pillars of SEO you explained really very well here and I also belive and follow these three strategies to get the position in the google or other search engine. See the google loves the active users and by follow your mentioned pillars it get fulfilled and we get what we need. Thanks for your efforts

  • Sanaa says:

    Does it really help to pay $200/300 to add your website to even some of these top directories. What is the pay-off or ROI? Is it good for SEO or does it actually bring traffic on your website? How many people search for a website in a directory these day? I believe people just use a search engine like google to find what they are looking for.

  • Totally agree, in fact that’s how I found this great site, I have google alerts on and spend 10 mins a day commenting on those sites that are of high quality (I miss out those that aren’t ;)

  • Ken says:

    I think that the ROI is great, Sanaa. The price HAS to be high to keep the spammers away and to truly keep it quality. BTW…I have yet to be able to afford that…just saying.

  • Local Business Search Listings says:

    Hello there, just became aware of your blog through Google, and found that it’s truly informative. I am going to watch out for brussels. I will appreciate if you continue this in future. A lot of people will be benefited from your writing. Cheers!

    • Nice post, thanks for providing such an important blog. It’s really very informative and helpful post. I agree with you that they all are really very helpful for building a link. They all are help to improve the searchability of the website search engines.

  • Thanks for the great SEO advice. I will definitely be using this for my website.

  • Bryan says:

    The title of your post includes the phrase “Complete Your Link Building Strategy”. This implies that there is a better place to start than blog comments, forum signatures and directory listings. The article opens with a well summarized point, “we think that there is always a way to make use of old ideas”. Then you go on to quote and bold “Blog comments are not done for the links, but instead to add value to the content on the page and all visitors”. I point these things out because after outlining some helpful strategies for finding places to (drop links?) interact. You summarize by saying “All 3 techniques can help you create a couple of hundred links from trusted websites and relevant pages.”

    This sounds contradictory. And if it’s not meant to sound that way, then why do you not recommend it as a starting point for your link building strategy? It’s much easier to do these three things initially than anything else I can think of. Please do not take offense and assume that I am just poking holes for the sake of doing so. I would love to hear what you have to say.

  • aidenmoor says:

    Nice to fetch this informative blog and I also agree that these three pillars for link building are helpful but I think one should adopt them very carefully and try to avoid black hat SEO techniques. One should treat a forum like a discussion platform and try to be human and active participant in discussions to his niche related. And same goes with the blog comment that one should try to leave comment at his niche related blogs and be human while commenting and leave his name instead of keywords.

  • Thanks, i’ll use this SEO techniques for link building to my blog.

  • J Gateway says:

    Creating a blog comment policy is important for setting expectations for your community as well as protecting your rights as a blog owner.

  • Alexandra says:

    Thank you so much for this post. The guidelines and suggestions are extremely helpful like someone like me just starting off. Being new to blogging and having my site up, there is so much misinformation for applying effective SEO techniques. You guys are officially bookmarked!

  • Edwin says:

    Thanks for all the various directories in which I can submit. Another service that I would recommend is, who can submit you to 45+ directories, such as Yelp, Merchant Circle, Manta and the like.

  • With directories I would be extremely careful. If it is a local business I would submit it to all local directories. And would avoid all general directories with may be a few exceptions (Dmoz, Yahoo, Botw) and may be a few others.

  • Syed Afnan says:

    I happen to be commenting to let you know of the terrific encounter my cousin’s princess gained going through your blog. She learned a wide variety of pieces, including how it is like to have an incredible helping style to get other folks without hassle learn about a variety of complex subject areas. You truly did more than her expected results. Thanks for displaying the valuable, trusted, explanatory and even unique tips about your topic to her.

  • Lynnea David says:

    I agree with your title statement. It does help in link building, thus enhancing rankings of a keyword

  • kanganagoenka says:

    Great and very useful advice you share here. But still I want to know how to improve the local business website.

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