I just finished reading from Craig McBreen – Why businesses must blog with passion, a great post with a lot of good ideas.
Craig is absolutely right. We need more passion from bloggers, especially those representing companies to tell their story in a way that excites us or gets our attention.
Some reasons why blogging needs to improve.
- I am so tired of reading the same old story, especially social media blogs, (Example “5 tips to use Twitter”, Tip 1 – Engage More” )
- Also, more and more blogs are trying to sell their products. It becomes a sales gimmick rather than information.
- Writers are getting lazier. New ideas are not coming out as much as they used to. More mature audience
- People are smarter
- People are demanding more
Seriously… It is time to step up and give people better information.
Here are some ideas to help you ignite some passion into your blogs.
Recommended for YouWebcast: 4 Steps to Creating a Marketing Content Plan
Add a real voice to your blogs – You can add some emotion to your posts and more important, “Talk from Experience” Experience matters. When I post something on this blog site, you can bet that I am talking from my experience and my results.
Show people you care – I want to write posts that matter and that make a difference today. I want you to take away something from my blog post.
Get excited about what you write – This isn’t a research paper. If I am not excited about this post, why should I expect others to be excited about it.
Stick to a dedicated subject or theme – On my company blog, I do not talk about social media. I talk about news affecting our business and clients.
Share your post on social media -”Give a Reason for checking out your Blog” – Don’t just repeat the title – – Provide a Caption
Have Fun – Writing a blog post should be a fun experience. You will have good days and bad days writing posts, the main thing is to stick to it and not make it a stressful event.
Blogging with Passion – I love it! – – How do you show your passion on your blog?