Blogging and How-to Make Your Blogs Stand Out

Comments: 2

  • The key to blogging is to keep the blog active and update it regularly. It’s not easy to come up with good content on a regular basis, so if you are going to put the effort in it’s important to get the most out of it. Optimizing blog posts for search will help them rank for specific keywords and long tail keywords in the search engines so that they continue to provide value and generate traffic in the future.

    • Nick,
      No question that keeping a blog fresh with good content is important. At our agency we approach the content challenge with our clients in two ways. First, every engagement with a customer creates a blogging opportunity. Capturing the questions prospects and customers have and turning them into blogs is one of the things that we teach our customers to do. Second, social media engagement creates excellent opportunity to capture current issues and topics for bloggers. LinkedIn and Twitter are great sources for blog topics, especially for B2B companies. Using the hashtag reference that I wrote about at:

      http://www.imrcorp.com/innovative-marketing-blog/bid/53383/5-Tools-That-Will-Make-You-A-Hashtag-Master

      is a great way to start finding the relevant social voices on Twitter for your business.

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