So, there’s this thing called blog scraping, whereby someone creates a program that copies your blog posts and then posts it on their own blog, usually just for the purpose of driving traffic to their site. It’s all done by machines and it’s incredibly shady. It’s happened to me in the past, and I’ve come up with some ways to a) prevent it, or b) at least know when it happens.
But as we all know, as technology advances, people come up with new and “trickier” ways to bend and break the rules. I received a pingback, earlier today, alerting me that one of my posts had been stolen. The post was my one about augmented reality from last week, but was actually stolen from the Business 2 Community site (which has permission to republish my posts.)
What makes this type of scraping different, is that normally it is word for word. Lift it, republish it. But this time, all I can imagine is that in an effort to “hide” the theft, it must have been run through some sort of program that looks for synonyms, and then replaces a lot of the words, while supposedly keeping the intent and context. Or, it looks like it translated my text into another language, then translated it back to U.K English. Or something like that.
When I read the post, I just started laughing. And laughing.
So here’s what you do. Open up my post, The QR Code’s Punk Rock Little Brother is Gonna Shake Things Up in another browser tab. Then keep it handy as you read the modified version of my post below, as it appeared on the offending site. They kept the title the same, and the links were left intact, as well as a picture of me alongside a sentence lifted from Business 2 Community indicating that it was reprinted with permission.
Here is the content of the scraped version. Enjoy a good laugh on me.
Yesterday after vocalization to a organisation of marketers and others during The Standard Group’s“Do More With Less” Workshop series, we had a possibility to declare something flattering cool. we had a pleasure of assembly Jeffrey Down, a Business Development Manager with HP, who showed me a comparatively new record that unequivocally ups a diversion for mobile selling and interactivity.
Last year Hewlett Packard purchased a program association called Autonomy for some-more than $10-billion. Nestled divided in that squeeze is an protracted existence multiplication called Aurasma.
This is where it gets fun.
Right now people are regulating their intelligent phones to indicate QR Codes that allows them to possibly download information, or be taken to a web page of some sort. I occur to adore QR codes, when they are used strategically. But this new record adds several new dimensions.
Rather than scanning a code, Aurasma’s software, that is a giveaway downloadable app for intelligent phones, recognizes images. The association indeed describes it as a “virtual browser”, though I’m not certain that vernacular does it justice.
When we see an picture that is accompanied by a company’s “A” logo, we know that we can indicate it. Once a picture is recognized, it takes we to an protracted existence knowledge that brings that picture to life, and allows we to correlate with it.
This video gives we and thought of how it works.
After saying a video, we began to come adult with all sorts of applications for this, both in terms of marketing, and each day life. And my meditative is still really most in a box. we can’t even start to fathom where this could go.
- Scan an picture in a kids’ book and partial of a story comes to life on your inscription or smartphone
- Scan a calm book picture to get a video educational of a circulatory complement or any other lesson
- Scan an picture in an instruction primer for a how-to video for a product
- Scan a ball label and see video of that ball actor in action
- Scan an picture on a promo square from a musician and get a representation of their live performance
- Scan an picture on DVD packaging, or in an ad, to see a film trailer
- Scan an picture on wrapping for an movement figure and see a “scenario” unfold
- Scan an picture in a museum vaunt to see a video about a artist
Yes, we could theoretically do some of these things with QR Codes now, though with this new product, a possibilities are literally endless. And these protracted existence elements are customizable and can be interactive with clickable links.
The scannable, tangible images could be placed on products, packaging, indicate of squeeze displays, signs, ads, clothing, or only about anything we can imagine. You can even emanate your possess “auras” to send as greetings to friends.
And that’s only with a record that is accessible during a moment. we suppose a folks during Aurasma are operative on things that would blow a minds.
Maybe some day those protracted existence practice won’t be cramped to a shade though will arise adult above it, like a hologram. Can we say,
“Help me, Ob-Wan Kenobi”?
What applications can we prognosticate for something like this? How can we suppose regulating something like this for your business?
So that’s the stolen version of the post. Hope you enjoyed it as much as I did!