Even the best laid content calendars can go haywire, and you can’t execute a successful content marketing strategy without content. Because creating a constant stream of engaging, quality content is a challenge, there will be times when your marketing team will scramble to get blog posts written and ready to publish. And even the best writers can suffer from blogger’s block, making it tough to crank out posts when you need them.
So, what do you do when you need a post right away? Just write one!
Seriously, it’s that easy. At least it can be with the right tools. It’s possible to write a useful, informative blog post in the time it takes you to have lunch. Here are five surefire ways to crank out a post in an hour or less.
1. Take time to read the news
There’s always something interesting—or shocking or weird—going on in the news, and your industry, no matter how boring, is no different. You can even take a stroll around mainstream news outlets and find a story that has a connection or analog to your business. What will the latest local political news mean for your industry? How do international affairs or tech news touch your customers? Don’t be afraid to think big.
Recommended for YouWebcast: Strategies, Tactics & Tools for Content Marketing in 2015
2. Start with a simple statement
Blog posts aren’t supposed to be long, intricate treatises—they’re a few hundred words. Start your blog post with one main idea and build from there. Do you believe B2B businesses need to embrace social media? Are your staff members performing especially well? Create one strong sentence and write your post around it.
3. Make a list
Yep, like this one. Pick a subject and make a list of best (or worst) things, a list of ways to improve a process, or a list of your favorite industry tools. Lists not only give you a chance to write a quick post, they can spark ideas for future posts as well.
4. Tell a story
Do you have a cool story about how you solved a big problem for a client? Or maybe your team overcame a challenge? Tell your readers about the problem, the solution and the results. Giving your readers a glimpse into how you do business can lend your blog a human touch and help build a connection between you and your audience.
5. Talk to your colleagues
If you’re still wracking your brain trying to come up with a post, take a walk around your office and find out what various departments are working on. Chances are that your team members will have new angles on concepts or ideas you haven’t even thought of yet—and you can use those to create your own spin on a topic. Or, take a little time to do a staff interview and turn it into a post of its own. It’s a way to get people involved in the content creation process without requiring them to write a post themselves.
Okay—any of these tips could take you more than an hour to execute from start to finish. But the point is to get the creative juices flowing and to get good, solid content onto your site. If you’re stretched for time, these are just five ways to get the most out of your blog.
Looking for more ways to write awesome content? Download our Blog Post Optimization Guide for more tips and guidance.
Image credit: bjorn.keizers