What else could B stand for in my social media alphabet but Blog! While so many people I meet know what a blog is and often have favourite blogs they read, I often get asked what, why, when or how to blog. So let’s take it back to very basics.
What is a blog?
The word “blog” is a contraction of the word “web log”, maybe derived from the joking “we blog”, that was pasted in a sidebar on one blog back in the early days of blogging. Many words have been formed from the root, such as blogosphere, meaning the whole blog cyberspace, or a blogger, someone who maintains a blog on a regular basis. Being a bit of a grammar freak, it interests me that it can be either a noun or a verb (sad, I know)!
It is a type of online journal that can be either personal or shared, and can range from someone just writing about their hobby, passion or interest, or just wanting to share their life and experiences, to using a blog for business. You can use loads of interactive features to illustrate your blog, such as photos, graphics, videos, link sharing and text.
Over history there has always been a natural human desire to communicate and I like to think of Homer’s Iliad, the Bayeux Tapestry and Samuel Pepys Diaries as blogs of their times, in various different guises.
I really want to look at this from a business perspective and then I see the main reason to set up your own blog is to establish yourself as an expert, knowledgeable and the ‘go-to’ person in your business area. This does come with a BIG word of warning though as you need to have something to say, enjoy writing, have an expertise and be confident enough to want to share it.
You also need to be prepared to put your own personality into your blog, ensure you have good content and limit the amount of promotion you include in your blog.
When and How to blog?
I covered both of these in my previous blog Social Media in 30 Minutes a day , so take a look for specific advice.
A useful blog that I’ve been referred to a number of times is “101 Great Posting ideas that will make your blog sizzle!”. Though this list was published back in March 2007, there are some great suggestions that I’m sure will help you generate some ideas.
Alternatively, you can always do an A-Z of your own business area!!!