(This is Part 4 in a blog series on understanding – and curing – “Blogophobia: the Fear of Content Marketing”)
In the previous post, “To Blog or Not to Blog”, I talked about how a blog is the “must-have element” of a vibrant and effective content marketing strategy. A blog can ultimately provide much of the content that will filter into other formats: articles, ebooks, webinars, podcasts, videos, newsletters, social media channels, and more. But consistently creating, publishing and promoting a valuable and engaging blog can be daunting.
So you’re in the process of developing a new marketing plan. What’s on your checklist? Attending more networking events? Running an ad? Creating a new brochure? Booking a speaking engagement?
There’s a saying that most people are “more afraid of public speaking than they are of death.”
They may be even more afraid of blogging.
When you think about blogging, do any of these thoughts pop into your head?
- I can’t write
- I don’t have any ideas
- No one will read it (or watch or listen)
- I don’t have the time
- I can’t commit
- I don’t know how to begin
If so, you may be suffering from Blogophobia – the Fear of Content Marketing. You’re not alone! But it’s time to face your fears — for the sake of your business – and your customers. Potential clients want to hear from you, get to know you and see what you have to say. Existing clients want to know you better. It’s time to add Content Marketing to your marketing mix.
The good news? I’ve developed a 7-Step “Cure for Blogophobia.” It’s yours, free, just by subscribing to my Marketing Musings Blog. Each of the next 7 blog posts will describe, step-by-step, what you need to do to recover from Blogophobia. The time to blog is NOW.