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6 ‘Vital’ Ingredients for the Perfect Blog Post

For every social media guru, ninja and evangelist there’s a different magic formula for achieving blogging success. We’ve scrutinised these snake oils, and urge you to simply accept that there is no guaranteed way to win.

However, there are a few tricks and truisms that can help you on your way, and while miracles may not happen every single time, we believe that general practice of these tips will put you in the right direction.

You’ll have to watch the video to find out what we’re talking about, but the following items are what we recommend.

1/ Captivating titles
2/ Shareable snippets
3/ Lists and numbers
4/ Imagery
5/ Connecting
6/ Personality

Watch the video to see what we thought about the magic formula, and what tips you can pick up for your blog posting. We’d love it if you let us know what you think of the video too, as we’re trying out different styles to see what you like best!

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  1. Hi Joel, we have just started our blog and your points are relevant and most useful. the issues of when and where to publish and through what mediums still is a puzzle.key is not to get depressed by the lack of hits. your video is casual/informal though your accent is not? was at times wordy though you interspersed humor. in general held my attention to the end. would you give some input on the content and visuals/info-graphics made simple? Look forward to your next entry?

  2. Joel says:

    Right, the point about not getting depressed is very important. This is why I suggested to ‘keep plugging away’, rather than get disheartened that your best stuff is getting ignored.

    Don’t quite understand your last point, but infographics are things like this – http://www.brandwatch.com/2012/06/what-if-twitter-selected-the-england-team-infographic/

    Feel free to email me if you’d like to get in touch – joel@brandwatch.com

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