6 Tips for Managing a Company Blog

Comments: 4

  • Hi Nathan,

    This is a great post. I agree with your tips about, involving the whole team. Companies are made up of lots of different facets and it is important to involve as many of those as possible. It also always team members who might not be usually involved in social media and blogging to get more skills.

    Being human is also key – in my experience unless you are a big corporate brand, people tend to buy from people. So it is important to be REAL and build Relationship with followers through your blog.

    To Your Success,

    Beth :)

    • Beth,

      I am glad you found it useful and thanks for reading. I would add that even big brands could benefit from humanizing their communications and making them more personal.

      Thanks again!


  • I agree on most counts, except grammar. Even if your writing style is more casual and feels like a conversation, poor grammar screams lack of professionalism and will indeed turn some people off. Blogs are a publishing platform, just like newspaper are – imagine if the latter had bad spelling. There needs to be respect for the written word.

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